Advertisers look for a CallRail alternative when the plan ladder stops matching what they use: they want a lower entry fee, billing per answered call rather than per minute, a vendor based in their own country, or a clearer statement about taking their numbers with them. The usual moves are to a cheaper US tracker, to a regional specialist in the UK or Australia, or to a platform built for scoring calls.
Short answer: Looking for a replacement for CallRail? AvidTrak, WhatConverts and Nimbata come first in our call tracking ranking. Where a category has smaller vendors worth recommending, they occupy the first three places and the big brands come below them. Start with AvidTrak if you want the lowest monthly fee for a handful of numbers. Each of the 11 alternatives sits in Best Call Tracking Software in 2026 and is described against CallRail.
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Pricing: Monthly plan with bundled numbers and minutes, overage published; 14-day trial
Established in: United States
Built for: Local service businesses and their agencies advertising in one supported country
Not for: Campaigns needing local numbers across Europe, Asia or Latin America
01
Why buyers look past CallRail
01
The price steps with the features you need
CallRail lists Lead Tracking at $50 a month with five local numbers and 250 minutes, Lead Tracking Complete at $95 with form tracking, Lead Conversion at $150 with transcript analysis and sentiment, and Lead Conversion Complete at $195. A business that wants forms and call analysis together lands on the top tier, and overage is charged on top, for example $3 for an extra local number.
02
Usage is metered inside a bundle
Each plan carries a fixed allowance of numbers, minutes and text messages, and the pricing page prints overage per unit: local minutes at $0.05 (one table on the page shows $0.06), toll-free minutes at $0.08, texts at $0.03. The bundle is predictable for small volumes, but a busy campaign pays per unit once it passes the allowance, and the page itself says fees can change with notice.
03
Sold in four countries, exit terms unclear
CallRail says it is available in the US, Canada, the UK and Australia, with separate pricing pages for the last two. Its public pricing page does not describe what happens to numbers if you leave, and its terms page would not load for our automated checks. If portability matters, ask in writing before you start.
you run a large consumer brand with contact centres and need AI analysis of every call
#14
03
What each one does differently
1
AvidTrak
United States · Published
AvidTrak publishes three tiers: Starter at $15 a month with five numbers and 500 minutes, Professional at $30 with ten numbers and 1,500 minutes, and Agency at $55 with 30 numbers and 1,000 client accounts. Call recording minutes match the call minutes, and a 14-day trial needs no credit card. The pricing page prints no overage rates.
Switch from CallRail if you want the lowest monthly fee for a handful of numbers.
WhatConverts sells Call Tracking at $30 a month, then Plus at $60, Pro at $100 and Elite at $160, each with a $30 usage credit. Dynamic number insertion, recording and API access come with the first tier, while call flows arrive at Pro and multi-click attribution at Elite. Extra local minutes cost 4.5 cents.
Switch from CallRail if you need forms and chats counted next to calls, with usage billed at printed rates.
Nimbata's Entry plan carries no base fee and bills usage per answered call, so a call lasting an hour costs what a one-minute call does. Pro is $39 a month (shown as $35 on a yearly plan), Marketing $89 and Agency $149. Numbers are offered in more than 70 countries, and a 14-day trial is capped at 50 answered calls.
Switch from CallRail if your sales calls run long and per-minute billing hurts.
CallScaler charges $65 a month for Call Tracking, with local numbers at $0.50 a month and minutes at 4.5 cents, against $3 a number at CallRail. Recording, AI transcription, form and SMS tracking sit in that one tier. A Pay Per Call tier costs $400 a month. Porting a number out costs $10 each.
Switch from CallRail if you hold many numbers and the monthly number fee is the main cost.
CallTrackingMetrics, trading as CTM, describes itself as wholly owned by its founders and sells month-to-month with no charge to port numbers away. Numbers cover over 80 countries, and it also runs a softphone and dialler. Transcription bundles and form tracking begin on Marketing Pro. We could not load its pricing page, so no figures are quoted here.
Switch from CallRail if a plain exit route for your numbers is a condition of signing.
WildJar started in Sydney and prices by country. Its Australian list shows an all-inclusive Starter at A$150 a month with four numbers, 500 minutes, AI transcription and dynamic number insertion, so there is no usage bill. White labelling is offered on a separate plan view. Cancelling takes 30 days' notice, and growth past Starter moves you to a plan with usage.
Switch from CallRail if you are in Australia, New Zealand or the UK and want one flat bundle.
Mediahawk is a British platform founded in 2002. Starter is £199 a month (£179 on an annual plan) and Professional £299 (£269), each covering either one dynamic pool or a set of static numbers. An extra pool is £75 a month, five more static numbers £37.50, and speech analytics £0.04 a minute. Onboarding is included.
Switch from CallRail if you are a UK advertiser who wants onboarding and GBP invoices.
Infinity of Milton Keynes charges a monthly fee plus a fixed amount per call, which means a long conversation costs the same as a short one. Numbers span more than 75 territories, and both lower tiers include recording with Google, Microsoft and Meta ad integrations. The reporting API needs Pro. Its pricing page did not load for our checks.
Switch from CallRail if you track calls across several countries and want per-call billing.
Convirza's Starter is $29 a month with unlimited phone leads tracked, local and toll-free numbers at $3.00 and recording at $0.08 a minute. Agency is $149, with recording at $0.05 and numbers at $1.50. Analysis is a separate menu: transcription and standard scoring $0.02 a minute each, sentiment $0.005, advanced QA scoring $0.03.
Switch from CallRail if you grade agent calls and want to pay for scoring only when used.
Ringba's Business plan is $147 a month billed monthly, with local tracking at $0.055 a minute, numbers at $3 a month, recording at $0.01 a minute and transcription at $0.04. Ring Trees, real-time bidding and ping/post call trading sit on higher tiers. Its pricing page says there are no contracts or setup fees.
Switch from CallRail if you buy or sell calls and need routing between buyers.
Invoca prices by quote only. The smallest plan on its page includes 6,000 annual local or toll-free numbers and five custom Signals, which is a contact-centre scale of volume. It adds IVR building, offline conversion import, an AI voice agent and a messaging agent. A small advertiser will find it oversized.
Switch from CallRail if you run a large consumer brand with contact centres and need AI analysis of every call.
AvidTrak: Starter is $15 a month with five numbers and 500 minutes, and the trial runs 14 days without a card.
02
Your sales calls are long and per-minute billing is the problem
Nimbata: It bills per answered call, whatever the duration, and the Entry plan has no base fee.
03
You hold many numbers and each monthly number fee adds up
CallScaler: Local numbers are $0.50 a month, against $3 for an extra local number at CallRail, on a $65 plan.
04
You are a UK advertiser who wants a local vendor
Mediahawk: Starter is £199 a month (£179 annual) with onboarding included, and speech analytics cost £0.04 a minute.
05
You score agent calls and want to pay only for the analysis you run
Convirza: Starter is $29 a month, and transcription and standard scoring are $0.02 a minute each.
04
When CallRail is still the right choice
CallRail is easy to price at small volumes: the entry plan prints its numbers, minutes and texts, and every overage is listed. It names a broad set of integrations, including Google Ads, Meta, Microsoft Ads, GA4, HubSpot, Salesforce, Jobber, ServiceTitan and Zapier, offers a BAA for healthcare customers via sales, and includes API access on all plans (free up to 1,500 calls a month). Staying makes sense if your volume fits a bundle and you use those integrations.
05
What moving off CallRail involves
01
Ask about number portability first
Your tracking numbers are printed on ads, listings and websites. Before you leave, confirm in writing whether each number can be ported out and what it costs. CallScaler charges $10 a number to port out, while CTM states that porting away is free. Keep the old account open until the port completes.
02
Rebuild integrations and call flows
Dynamic number insertion, ad-platform links and CRM mappings are configured per account, so expect to recreate them. Run old and new snippets side by side on a few landing pages for a week and compare call counts before you switch the rest.
03
Export recordings and history
Download recordings, transcripts and lead data before cancelling, as an annual plan is paid upfront for 12 months. Check how long your new vendor stores recordings, because your own records may need to cover a longer period.
06
Questions about replacing CallRail
6 answers
What does CallRail cost?
On the pricing page we read, Lead Tracking is $50 a month, Lead Tracking Complete $95, Lead Conversion $150 and Lead Conversion Complete $195, with a 14-day trial and no card required. A yearly plan is described as saving up to 10%, without listed prices.
Which tracker has the lowest entry price?
AvidTrak lists Starter at $15 a month, Convirza Starter is $29, WhatConverts starts at $30 and Nimbata Pro at $39, with Nimbata's Entry plan at $0 plus usage. Plans differ in what they include, so compare features, not only the fee.
Is there a tracker that bills per call instead of per minute?
Yes. Nimbata bills per answered call, and Infinity charges a fixed amount per call on top of its monthly fee. Both make long conversations cheaper than metered minutes.
Is there a UK or Australian vendor?
Mediahawk and Infinity are British, and WildJar began in Sydney. CallRail also runs UK and Australian pricing pages, but these three are headquartered there.
Can I keep my phone numbers?
It depends on the vendor. CTM says it charges nothing to port numbers away, CallScaler charges $10 a number. We found no port-out statement on CallRail's pricing pages.
Which option is for scoring calls rather than just tracking them?
Convirza prices scoring, sentiment and topic analysis per minute, and Invoca sells conversation analytics on a quote basis. CallRail's own Lead Conversion plans include transcript analysis and sentiment.
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Sources
Checked 2 November 2026
CallRail pricing: Plan prices $50, $95, $150 and $195, bundled numbers and minutes, overage rates, 14-day trial, annual saving up to 10%, API tiers, four countries, BAA.
CallRail integrations: Named integrations including Google Ads, Meta, Microsoft Ads, GA4, HubSpot, Salesforce, Jobber, ServiceTitan, Zapier.
AvidTrak pricing: Starter $15, Professional $30, Agency $55, bundled numbers and minutes, 14-day trial without card.
Nimbata pricing: Entry $0 plus usage, Pro $39, Marketing $89, Agency $149, per answered call billing, 70+ countries, trial cap.
WhatConverts pricing: Plans $30 to $160, usage credit, 4.5 cent local minutes, features by plan.
CallScaler pricing: Call Tracking $65, Pay Per Call $400, $0.50 local number, 4.5 cent minutes, $10 port-out fee.
WildJar pricing: Australian Starter A$150 with four numbers and 500 minutes, all-inclusive bundle.
Mediahawk pricing: Starter £199 (£179 annual), Professional £299 (£269), extra pool £75, speech analytics £0.04 a minute.
Convirza pricing: Starter $29, Agency $149, recording and number rates, analysis rates per minute.
Ringba pricing: Business $147 a month, per-minute and number rates, no contracts or setup fees.
Invoca pricing: Smallest plan includes 6,000 annual numbers and five custom Signals, quote only.
CTM: Founder ownership, month-to-month sales, free porting away, 80+ countries (as recorded in our category entry; pricing page not loaded).
Infinity: Milton Keynes, per-call billing, 75+ territories (as recorded in our category entry; pricing page not loaded).
Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.
Sebastiaan Smits wrote and checked this page, most recently on 2 November 2026. See how we review.
