Call tracking is sold by the month and billed by the number and the minute.
This guide ranks fourteen products on what that bill looks like once a website number pool is running: the rate for a number, how talk time is metered, which countries have local numbers, which ad platforms receive the conversion, and whether your numbers can leave with you.
AuthorHannah ReiterSenior Analyst, Business Applications
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In short
What call tracking software does
Call tracking software assigns distinct phone numbers to adverts, keywords and website visitors, forwards each call to the business, and records which marketing source produced it.
In this order: setup effort, what it really costs, how your data comes back out, whether
you can leave, and who each call tracking tool is built for. Why those five, and why there is no
score out of ten, is on the how we work page.
Quoted per organisation; plans sized by annual number allowance
—
Large consumer brands tying contact centre calls to paid media spend
Small and mid-sized advertisers who want to self-serve
Country is where the vendor is headquartered or contracts from, which is a
different question from where your data is hosted. Where the two tell different stories, the
entry says so.
Calls, forms and chats in one lead list, priced openly
Ranked #1 of 14 in Best Call Tracking Software in 2026.
Published pricingNorth America
WhatConverts treats a phone call as one lead type among several, so the same report lists calls, form fills and chats against the source that produced them.
The monthly fee includes a usage credit of the same size, after which local and toll-free numbers and minutes are billed at listed rates; transcription is charged per minute. Leaving is a documented right: the terms put the port-away request in the customer's hands.
What stands out
Calls and forms
Usage credit
Port-away allowed
Where it costs you
Form and chat tracking, call flows and multi-click attribution each sit on a higher plan than the entry one
The contact and about pages give no postal address; the operating company only appears in the terms of use
Right for
Agencies and in-house marketers who want calls and forms in one report
Wrong for
Pay-per-call networks that need buyer routing and bidding
United StatesMonthly plan plus per-number and per-minute usage, published; 14-day trial
Charges per answered call rather than per minute of talk
Ranked #2 of 14 in Best Call Tracking Software in 2026.
Free tierPublished pricingNorth America
A forty-minute consultation costs the same to track as a wrong number that was picked up, so firms with long calls come out ahead, while a fair-use clause lets Nimbata add a line if average duration per destination passes 3.5 minutes.
Pro adds recording, dynamic number insertion and the Google Ads and GA4 links; Marketing adds form tracking and CRM integrations; transcription is charged per minute. Porting a number in takes 3 to 15 working days by the company's own estimate.
What stands out
Per answered call
70+ countries
Number porting
Where it costs you
The Entry plan excludes call recording, dynamic number insertion and the Google Ads integration
Salesforce, API access and webhooks are reserved for the Agency plan; carrier port-out costs may be passed on
Right for
Businesses with long calls, or campaigns that need numbers in many countries
Wrong for
Teams needing Salesforce or an API on a small budget
United StatesFree Entry plan plus usage; paid plans per month plus a flat fee per answered call
Founder-owned tracker that also runs a softphone and dialler
Ranked #3 of 14 in Best Call Tracking Software in 2026.
Published pricingNorth America
Marketing Lite covers attribution, unlimited users and standard recording; Marketing Pro adds conversation intelligence, automation, form tracking and 3,000 transcribed minutes; Sales Engage adds a softphone and dialler.
Usage is billed on top for numbers and minutes, with US local numbers starting at a listed monthly rate, and further transcription, AI summaries and voice AI each metered separately. Count the meters before signing: a busy account pays a plan fee, numbers, minutes and several per-use AI charges.
What stands out
Founder-owned
80+ countries
Month-to-month
Where it costs you
Included transcription minutes and form tracking start on Marketing Pro, not on Marketing Lite
The plans FAQ gives number prices but no per-minute call rate; international rates sit in a separate portal
Right for
Marketing teams that may later want agents answering calls in the same tool
Wrong for
Buyers who want one all-in monthly figure with usage bundled
United StatesMonthly plan plus per-number and per-minute usage, published; first month's plan fee waived
Bundled numbers and minutes for small businesses in four countries
Ranked #4 of 14 in Best Call Tracking Software in 2026.
Published pricingNorth America
A handful of numbers and a block of minutes arrive with the plan, and extra local numbers, toll-free numbers, minutes, texts and transcription minutes each have a listed unit rate.
Four plans split along two axes, form tracking and conversation intelligence, so the account that wants both pays almost four times the entry fee. A website pool for keyword-level tracking uses far more than five numbers, which is where overage starts. Ask about porting before you print numbers on anything.
What stands out
Bundled usage
Four countries
14-day trial
Where it costs you
Available only in the United States, Canada, the UK and Australia
Form tracking and conversation intelligence each move the account to a dearer plan
Right for
Local service businesses and their agencies advertising in one supported country
Wrong for
Campaigns needing local numbers across Europe, Asia or Latin America
United StatesMonthly plan with bundled numbers and minutes, overage published; 14-day trial
British tracker sold by number pool, with onboarding included
Ranked #5 of 14 in Best Call Tracking Software in 2026.
Published pricingEurope
A plan buys either one dynamic pool or ten static numbers. Per-minute charges then depend on the number type and on whether the call is delivered to a landline or a mobile, so a sales team answering on mobiles pays noticeably more.
Professional adds sales matching and an account manager. Integrations named on the site include Google Ads, GA4, Microsoft Advertising, Meta, Salesforce and HubSpot, and local numbers are offered well beyond Britain. There is a demo but no self-serve trial.
What stands out
Dynamic pool
Free onboarding
UK-built
Where it costs you
API and webhooks are only in the Enterprise plan, which is priced on application
Calls connected to mobiles cost almost four times the per-minute rate of calls to landlines
Right for
British advertisers who want onboarding help and a named account manager
Wrong for
Very small advertisers who need only two or three numbers
United KingdomMonthly plan plus per-minute call charges, published in GBP
Sydney-founded tracker with an all-inclusive bundle and white labelling
Ranked #6 of 14 in Best Call Tracking Software in 2026.
Published pricingAsia-Pacific
WildJar was founded in 2016 and lists offices in Sydney and London. The Starter plan is the simple purchase: one monthly amount, four numbers, 500 minutes and transcription, with Google Ads and HubSpot integrations as standard.
Growth drops the base fee and meters numbers, minutes, texts and AI minutes separately, and Mammoth is negotiated. New customers have the first month's invoice waived in place of a trial, and the company offers help porting numbers in from another provider during that month.
What stands out
White label
First month waived
AI transcription
Where it costs you
Exceeding the Starter allowance moves the account to the Growth plan with per-use billing
Cancellation requires 30 days' notice, and Growth number and minute rates are high by US standards
Right for
Agencies in Australia, New Zealand or the UK reselling tracking under their own brand
Wrong for
High-volume US advertisers comparing per-number and per-minute rates
AustraliaAll-inclusive monthly bundle or base fee plus usage, published per country
Low-cost US numbers for lead generation and rank-and-rent sites
Ranked #7 of 14 in Best Call Tracking Software in 2026.
Published pricingElsewhere
The monthly rate for a local number is low enough that two hundred numbers cost about what thirty-three do at CallRail's overage rate. Pro covers three businesses, Agency removes that cap and adds client portals and redaction of sensitive data, and a third plan adds buyer and publisher management for pay-per-call.
Integrations are Google Ads, Meta Ads, Google Sheets and webhooks, with no CRM connector named. Support runs through chat and e-mail, and the plan fee is refundable for 30 days.
What stands out
Cheap numbers
US numbers only
Port-out fee
Where it costs you
The site gives no company address or legal entity; the terms cite Delaware law only
Only US numbers are described, and porting out carries a per-number fee
Right for
US lead generation operators holding large numbers of local tracking numbers
Wrong for
Buyers whose procurement needs a named, locatable supplier
Not stated by the vendorMonthly plan plus per-number and per-minute usage, published
The lowest entry fee here, for US and Canadian numbers
Ranked #8 of 14 in Best Call Tracking Software in 2026.
Published pricingNorth America
Three plans differ mainly in allowance: five, ten or thirty local numbers with 500 to 2,500 minutes, and the Agency plan allows a thousand client accounts. Dynamic number insertion, keyword-level attribution, recording and transcription are listed across all of them, with integrations for HubSpot, Salesforce and Google Ads.
A bring-your-own-number option ports existing numbers in, using temporary forwarding to limit downtime. What the published documents leave open is the exit, so get the port-out position in writing.
What stands out
US and Canada
Bundled minutes
Low entry fee
Where it costs you
Numbers are offered in the United States and Canada only
The services agreement does not say whether numbers can be ported out at termination
Right for
Small North American advertisers and agencies watching every line of the bill
Wrong for
Anyone tracking calls outside the United States and Canada
United StatesMonthly plan with bundled numbers and minutes, published; 14-day trial
Visitor-level tracking billed per call, built in Milton Keynes
Ranked #9 of 14 in Best Call Tracking Software in 2026.
Published pricingEurope
Every visitor is tracked across visits, including source, keyword and channel, before a call is placed, which is the data a paid search team bids on. The per-call charge falls from Essentials to Pro, and Enterprise is built to order with a solutions architect and volume discounts.
One caution from the vendor's own pages: the call tracking page quotes a lower starting figure than the pricing page, so have the tier confirmed in writing.
What stands out
Per-call billing
75+ territories
Visitor-level
Where it costs you
Contract length, setup fees and number porting are not stated on the pricing page
The reporting API and the full integration list are withheld from the Essentials tier
Right for
Mid-sized and larger advertisers with call centres and long phone conversations
Wrong for
Small accounts that receive many short or low-value calls
United KingdomMonthly fee plus a charge per call, published in GBP; enterprise quoted
Call tracking with conversation scoring sold by the minute
Ranked #10 of 14 in Best Call Tracking Software in 2026.
Published pricingNorth America
The company is based in Orem, Utah and sells to multi-location operators. Two published plans differ in unit rates: Agency costs about five times Starter and halves the price of a number.
Conversation analytics is bought by ingredient, so a call that is transcribed, scored and checked for sentiment and topic carries four small charges per minute. An AI voice agent and a VoIP phone service are also on the price list. For a plain attribution job that is a long menu to avoid ordering from.
What stands out
Call scoring
Unlimited leads
Per-minute AI
Where it costs you
Call recording is billed per minute, at a higher rate on Starter than on Agency
Transcription, scoring, sentiment and topic analysis are four separate per-minute charges
Right for
Multi-location businesses that want calls scored for sales and service quality
Wrong for
Advertisers who only need source attribution and a call log
United StatesMonthly plan plus per-number and per-minute recording fees, published
Routing and real-time bidding for people who sell calls
Ranked #11 of 14 in Best Call Tracking Software in 2026.
Published pricingNorth America
Two self-serve tiers trade a higher monthly fee for lower unit rates on tracking minutes, numbers, recording, transcription and caller-profile lookups, with an Enterprise tier negotiated. The telecom network reaches more than sixty countries.
Porting in and out is permitted with written notice and a per-number fee while the account is live. The site gives no postal address; the contracting entity is Ringba LLC under Delaware law, and its listed roles are remote or in San Diego, California.
What stands out
Pay-per-call
Real-time bidding
60+ countries
Where it costs you
Terms state that numbers on a terminated account become Ringba's property and will not be ported
Call recording and transcription are each charged per minute on top of tracking minutes
Right for
Affiliates, publishers and networks that buy and sell inbound calls
Wrong for
A single business measuring which adverts make its phone ring
United StatesMonthly platform fee plus per-minute and per-number usage, published
Australian call tracking and speech analytics for Asia-Pacific enterprises
Ranked #12 of 14 in Best Call Tracking Software in 2026.
Pricing on requestAsia-Pacific
The old delaconcorp.com address now forwards to delacon.io, and the legal entity is Delacon Pty Ltd. The product set is call tracking, call management with IVR and geo-routing, speech analytics with sentiment, and an SMS product, plus professional services.
Reporting connects to Looker Studio, Power BI and Tableau as well as the ad platforms. Since no rate card is public, ask for number rental, per-minute and analytics charges as separate lines and for the porting terms.
What stands out
Asia-Pacific
Speech analytics
Demo only
Where it costs you
The website has no pricing page and shows no rates for numbers, minutes or analytics
Access is by demo request; no self-serve trial is offered
Right for
Larger advertisers in Australia and Asia needing local presence and speech analytics
Wrong for
Small businesses that want to sign up and see a price today
London call tracking bundled with AI agents for multi-site operators
Ranked #13 of 14 in Best Call Tracking Software in 2026.
Pricing on requestEurope
The company is registered in England and Wales, has traded since 2007, and lists London, Paris and San Francisco. Call tracking here is the base layer under AI voicemail, AI agents for voice, chat and e-mail, and transcription with scoring.
The buying process is a discovery call, a line-by-line cost proposal and deployment typically within two weeks; CRM and ad platform connections and API access come with the call intelligence product. AI agents are priced per location. The quote is the only full price you will see.
What stands out
65+ countries
AI agents
High minimum
Where it costs you
The stated monthly minimum for call tracking is far above every self-serve tool in this list
No trial, and the pricing page does not state contract length
Right for
Multi-location automotive, property and healthcare groups wanting tracking plus AI call handling
Wrong for
Any advertiser with a tracking budget under four figures monthly
United KingdomQuoted per deployment from a stated monthly minimum plus usage
Enterprise conversation analytics sized in thousands of numbers a year
Ranked #14 of 14 in Best Call Tracking Software in 2026.
Pricing on requestNorth America
Invoca, Inc. is based in Santa Barbara, California and reports having raised $184M from investors including Accel and Silver Lake Waterman. Plans for brands and agencies come as Pro, Enterprise and Elite, stepping up in annual number allowance and in the count of custom Signals.
The company now describes the product as a revenue platform spanning marketing and the contact centre, with AI voice and messaging agents alongside tracking. Nothing about cost or term is visible before a demo.
What stands out
Enterprise
Signal AI
Venture-backed
Where it costs you
No prices are shown for any plan; every tier leads to a quote request
Signal AI, quality management and PreSense are listed as add-ons to the plans
Right for
Large consumer brands tying contact centre calls to paid media spend
Wrong for
Small and mid-sized advertisers who want to self-serve
United StatesQuoted per organisation; plans sized by annual number allowance
Call tracking software assigns distinct phone numbers to adverts, keywords and website visitors, forwards each call to the business, and records which marketing source produced it. The differences that matter are rarely in the feature list, so this is
the order we would work through them.
01
Decide whether you need a published price
11 of the 14 tools here publish what they cost; the other 3 quote per organisation. The ones you can compare without a sales call: WhatConverts, Nimbata, CallTrackingMetrics, CallRail, Mediahawk, WildJar, CallScaler, AvidTrak, Infinity, Convirza, Ringba.
02
Decide how much the jurisdiction matters
These 14 vendors are established in 4 countries across 4 regions (North America 8, Europe 3, Asia-Pacific 2, Elsewhere 1). That decides whose disclosure law applies to what the vendor holds, wherever the servers are.
What a call tracking number and a minute really cost
The plan fee is the smallest part of most call tracking invoices. CallRail bundles five numbers and 250 minutes and then charges for each extra number and minute at listed rates. WhatConverts includes a usage credit and draws numbers and minutes from it. Nimbata ignores duration and charges a flat amount per answered call, and Infinity also bills per call on top of its monthly fee.
CallScaler prices a local number at a fraction of the others, which only matters if you hold many. Mediahawk charges almost four times as much per minute when the call is delivered to a mobile as to a landline. These are five different meters. The cheapest depends on two figures you already have: how many numbers you need and how long your average call lasts.
Pull last quarter's call count and average duration from your phone bill before comparing anything.
Price the same month on a per-minute, a per-call and a bundled plan.
Ask whether calls forwarded to mobiles are charged at a different rate.
Dynamic number insertion decides how many numbers you rent
One number per advert is enough for a billboard. Tracking paid search down to the keyword needs dynamic number insertion, where a script swaps the number on the page for each visitor, and that needs a pool large enough that two simultaneous visitors never see the same number. The pool is where allowances run out.
Mediahawk sells a plan as one dynamic pool or ten static numbers and charges monthly for each further pool. Nimbata offers a calculator that sizes the pool from GA4 traffic, but leaves dynamic number insertion out of its Entry plan. CallRail installs it through a JavaScript snippet, and its bundle of five numbers is a starting point for a pool, not a pool. Size the pool first, then read the price list.
Estimate peak concurrent visitors from analytics; that is roughly your pool size.
Confirm dynamic number insertion is in the plan you are pricing, not the one above.
Test the number swap on a staging page before changing the live site.
Local numbers outside North America, and where the conversion is sent
Coverage claims vary more than any other line on these sites. CallRail sells in four countries: the United States, Canada, the UK and Australia. AvidTrak covers the United States and Canada only, and CallScaler describes only US numbers. CallTrackingMetrics states more than 80 countries, Infinity more than 75 territories, and Nimbata and WildJar more than 70 each.
A count is not a guarantee that your city has a local prefix, so ask for the specific area codes. The second question is where the call is reported. Google Ads is named by nearly every vendor here; Microsoft Advertising, Meta and a CRM are where lists diverge, and Nimbata holds Salesforce back for its Agency plan. A call that never reaches the ad platform cannot inform bidding.
List the exact cities and number types you need and have the vendor confirm each.
Check that your ad platforms and your CRM are in the plan, not an upgrade.
Ask whether offline conversions are sent automatically or by scheduled upload.
Keeping your numbers when you leave a call tracking vendor
A tracking number printed on a van or listed in a directory becomes the business's number, and the vendor is the carrier that holds it. The documents differ sharply. CallTrackingMetrics says there is no additional fee to port numbers away. WhatConverts writes the right to port away into its terms. CallScaler charges a fee per number ported out, and Nimbata reserves the right to pass on carrier port-out costs.
Ringba's terms say that numbers on a terminated account become its property and that port requests for terminated accounts are not processed, so the port has to finish before the cancellation. AvidTrak's agreement and Infinity's pricing page do not address the question. Dynamic pool numbers are disposable; numbers used offline are not.
Read the termination and porting clauses in the terms before signing, not the FAQ.
Keep a list of every number used in print, directories and business profiles.
Start the port while the account is active and cancel only once it completes.
What goes wrong most often when buying call tracking software
Buying a static-number plan for keyword-level paid search tracking, then finding the website pool needs ten times the numbers the plan includes.
Printing a tracking number on signage or listing it in directories without first reading what the vendor's terms say about porting it out.
Comparing a per-minute tool with a per-answered-call tool on plan fee alone, without using your own average call length.
Paying for transcription and AI scoring on every call when only calls from paid campaigns are ever reviewed.
07
Frequently asked questions
6 answers
What is the best call tracking in 2026?
WhatConverts leads our ranking of 14. Every plan fee, number rate and minute rate sits on one page, and the entry plan carries call recording and dynamic number insertion. The terms say in writing that customers may port numbers away.
The catch is the ladder: form and chat tracking start one plan up, call flows and custom reporting two up, and multi-click attribution only on Elite. The operator is a single North Carolina LLC.
Which call tracking tools publish their pricing?
11 of the 14, with the pricing model each one publishes:
WhatConverts: Monthly plan plus per-number and per-minute usage, published; 14-day trial.
Nimbata: Free Entry plan plus usage; paid plans per month plus a flat fee per answered call.
CallTrackingMetrics: Monthly plan plus per-number and per-minute usage, published; first month's plan fee waived.
CallRail: Monthly plan with bundled numbers and minutes, overage published; 14-day trial.
Mediahawk: Monthly plan plus per-minute call charges, published in GBP.
WildJar: All-inclusive monthly bundle or base fee plus usage, published per country.
CallScaler: Monthly plan plus per-number and per-minute usage, published.
AvidTrak: Monthly plan with bundled numbers and minutes, published; 14-day trial.
Infinity: Monthly fee plus a charge per call, published in GBP; enterprise quoted.
Convirza: Monthly plan plus per-number and per-minute recording fees, published.
Ringba: Monthly platform fee plus per-minute and per-number usage, published.
The other 3 quote per organisation.
Is there a free call tracking tool?
Nimbata offer a free tier or a free self-hosted edition.
Where are these call tracking vendors established?
In 4 countries across 4 regions: North America 8, Europe 3, Asia-Pacific 2, Elsewhere 1.
WhatConverts: United States.
Nimbata: United States.
CallTrackingMetrics: United States.
CallRail: United States.
Mediahawk: United Kingdom.
WildJar: Australia.
CallScaler: Not stated by the vendor.
AvidTrak: United States.
Infinity: United Kingdom.
Convirza: United States.
Ringba: United States.
Delacon: Australia.
iovox: United Kingdom.
Invoca: United States.
What should you use instead of WhatConverts?
Nimbata and CallTrackingMetrics are the next two on this page. Nimbata is for Businesses with long calls, or campaigns that need numbers in many countries; CallTrackingMetrics is for Marketing teams that may later want agents answering calls in the same tool.
Who should not buy WhatConverts?
Pay-per-call networks that need buyer routing and bidding. Form and chat tracking, call flows and multi-click attribution each sit on a higher plan than the entry one.
If your call tracking product belongs among these 14, tell us what it does and who it is for. Inclusion is an editorial call; what a listing is and is not is set out under software advice.
