Sales funnel builders chain a landing page, an order form, upsell steps and follow-up emails into one path from visitor to payer.
This guide ranks independent funnel vendors first and asks four things: which unit the price scales on, what the checkout handles, which fees sit on top of the plan, and whether the vendor names itself.
Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.
In short
What sales funnel builders do
A sales funnel builder connects landing pages, checkout, order bumps, upsells and automated emails in sequence, so a buyer follows one designed path and each step's conversion can be measured.
In this order: setup effort, what it really costs, how your data comes back out, whether you can leave, and who each sales funnel builder is built for. Top three places belong to challengers outside the best-known brands whenever possible, and incumbents follow from four. Our how we work page explains the choice of these five and why we give no mark out of ten.
Visitor-based funnel plans with own-domain checkout and failed-payment routing
Ranked #1 of 11 in Best Sales Funnel Builders in 2026.
Published pricingElsewhere
The Basic tier allows 20,000 visitors and 20 funnels, Pro raises that to 100,000 visitors and 50 funnels, and Advanced removes both limits and adds 50 custom domains.
Orders can go to Shopify through a one-click app or to tools such as ShipStation or a Google Sheet. Subscriptions carry a managed-renewal fee of up to 0.5%, so a recurring-revenue shop should model that cost alongside the plan price before choosing a tier.
What stands out
Smart payment routing
Own-domain checkout
Seat-based tiers
Where it costs you
Smart payment routing sits on the Advanced tier and adds a fee of up to 0.3% per routed transaction
Owner and country are missing from the pages read, and the terms page returned a 404
Right for
Ecommerce sellers who want checkout upsells and a cap on visitors, not on contacts
Wrong for
Buyers who need a named company and legal terms before signing up
Not stated by the vendorFour tiers priced on visitors, funnels and seats, three with published prices; 14-day trial on every plan
Checkout-first builder with upsells, subscriptions, affiliate splits and a lifetime option
Ranked #2 of 11 in Best Sales Funnel Builders in 2026.
Pricing on requestNorth America
The core job is selling, not page design: a buyer sees a branded checkout, accepts a bump, then meets an upsell or downsell, and access arrives through expiring download links. Subscriptions handle trials, renewals, upgrades and cancellations without manual work.
Integrations listed include Stripe, PayPal, ActiveCampaign, Kajabi and Teachable. The weak point is visibility on cost, because a lifetime option and three tiers are named but none is priced on the homepage.
What stands out
Lifetime option
Affiliate payouts
Checkout upsell chains
Where it costs you
Plan prices were not visible on the pages read, so the real cost needs a sign-in or a sales answer
No legal entity or owner is named in the terms, only a copyright line
Right for
Sellers of digital products who want affiliates and upsell chains in one cart
Wrong for
Teams that must compare plan amounts before opening an account
United StatesStandard, Pro+ and Enterprise tiers plus a lifetime option, with a 30-day trial on Standard; amounts not shown on the pages read
Mobile-first funnel builder with a built-in contact CRM and message automations
Ranked #3 of 11 in Best Sales Funnel Builders in 2026.
Pricing on requestElsewhere
Lead volume, not visitors, is the metered unit here: Grow includes 500 generated leads, Expand 1,000, and Scale is a demo-led plan with custom limits. AI credits run 40, 150 and 500 a month on the first three plans.
Seats go from one to five. Dashboard screenshots show Facebook Pixel, ActiveCampaign and KlickTipp connections. A buyer expecting a big list should price the 0.25 euro overage across a full quarter before committing.
What stands out
Mobile-first pages
Lead-capped plans
Built-in CRM
Where it costs you
The entry plan allows two live funnels and 100 generated leads a month
Overusage costs a flat 0.25 euro per extra lead, so a busy campaign raises the bill
Right for
Coaches and agencies building quiz-style funnels meant to be opened on phones
Wrong for
High-volume lead generators who would pay overage on every campaign
Not stated by the vendorFour annual plans labelled in euros, capped by live funnels, seats and generated leads; 14-day trial; extra leads billed per lead
Yearly funnel and automation licences counted by number of sites
Ranked #4 of 11 in Best Sales Funnel Builders in 2026.
Published pricingElsewhere
Pricing is the clearest in this list, with six tiers shown as yearly amounts in dollars, but it is a first-year view. Plus covers two sites, Professional three, Elite thirty, and the Automations and Funnels bundle covers three.
Elite adds no features beyond Professional, so it only buys more sites. An agency should multiply the intro price by its renewal assumption, since the vendor states that renewals are at full price and gives no figure.
What stands out
Per-site licences
A/B testing
Order bump stacking
Where it costs you
Renewal amounts are not shown, so year-two cost cannot be checked from the pricing page
Transactional emails, unlimited automations and analytics only arrive with the Professional tier
Right for
Agencies running several client shops who want one licence across many sites
Wrong for
Buyers wanting a monthly bill or a trial before paying
Not stated by the vendorYearly prices published per number of sites, from one to thirty; introductory rates, renewals at full price; 14-day refund window
WordPress and WooCommerce checkout funnels sold as yearly plugin licences
Ranked #5 of 11 in Best Sales Funnel Builders in 2026.
Published pricingElsewhere
The suite bundles more than funnels: Power Coupons applies BOGO and loyalty discounts automatically, and Modern Cart adds a slide-in basket with a free-shipping progress bar.
Cart recovery captures an email before checkout ends and sends timed follow-ups. The Suite licence is the cheaper of the two yearly options, with Funnel Builder Pro above it. Because it is a plugin, hosting, updates and speed stay your own responsibility.
What stands out
WooCommerce checkout
Cart recovery by SMS
Plugin licences
Where it costs you
It runs inside WordPress and WooCommerce, so stores on other platforms cannot use it
The funnel builder appears only as a paid yearly licence on the pages read
Right for
WooCommerce store owners adding upsells and checkout layouts to an existing shop
Wrong for
Sellers who do not run WordPress and want a hosted funnel tool
Not stated by the vendorTwo yearly plugin licences with published prices and a 14-day money-back guarantee
Checkout pages with bumps, upsells, payment retries and AI page building
Ranked #6 of 11 in Best Sales Funnel Builders in 2026.
Published pricingElsewhere
Pages AI drafts a landing or sales page from a typed prompt, which shortens the first build. Pro lifts the seat count to ten and removes the AI usage limit. A Dedicated Live Support add-on is sold on any paid plan.
The vendor says Subscription Saver recovers 18 to 23% of recurring revenue and cart emails recover 15% of abandoned carts, but those are its own figures, so test them against your own store.
What stands out
Dunning retries
Cart recovery emails
AI page builder
Where it costs you
Core includes one team seat and limited AI usage, so growing teams move to Pro
Payment processing and tax fees are charged on top of the monthly plan price
Right for
Solo sellers who want a simple cart with payment recovery built in
Wrong for
Agencies that need many seats without stepping up to a custom plan
Not stated by the vendorCore and Pro monthly tiers with published prices, a 7-day trial, a custom Done For You tier and a yearly discount
Broad toolbox covering funnels, email, webinars, bookings, courses and chatbots
Ranked #7 of 11 in Best Sales Funnel Builders in 2026.
Pricing on requestElsewhere
Breadth is the pitch: Webinar Builder runs live, pre-recorded or evergreen sessions with registration page and reminders, the chatbot publishes one flow to WhatsApp, Instagram and Messenger, and the e-learning module gives each student a login with quizzes and certificates.
The homepage claims 50+ integrations, including Hotmart, Braintree and Twilio SMS. Breadth does not show depth, and without plan details nobody can judge which of these modules is included.
What stands out
Webinar builder
Chatbot flows
All-in-one toolbox
Where it costs you
Plan names, prices and limits could not be confirmed from the pages read
The footer and terms name no company, country or owner
Right for
Solo marketers wanting webinars, bookings and chatbots beside funnels in one login
Wrong for
Buyers who need published prices and a named vendor first
Not stated by the vendorPlans and amounts not confirmed on the pages read; no trial is named
Unlimited funnels and visitors on every plan, scaled by contacts and workspaces
Ranked #8 of 11 in Best Sales Funnel Builders in 2026.
Published pricingNorth America
Limits are set on contacts and workspaces rather than funnels. Scale gives 5 workspaces, 5 members and 75K contacts, and Optimize gives 10 workspaces, 10 members and 150K contacts.
Launch includes 5 custom domains, one store and 50K emails a month. Annual billing lowers each monthly rate, so the cheapest entry needs a yearly commitment. Smart Checkout, funnel A/B tests and email automation apps are listed on the homepage.
What stands out
Unlimited funnels
Workspace tiers
Funnel A/B testing
Where it costs you
The Dominate tier is annual only, so the highest capacity needs a year's commitment
Third-party integrations are not named on the pages read
Right for
Funnel-first sellers wanting no funnel or visitor cap at an entry price
Wrong for
Buyers whose limits are contacts, since 10K is the entry cap
United StatesPublished monthly and annual prices on three tiers plus an annual-only top tier; 14-day trial
Funnels, email and courses on contact-based tiers, with AI credits
Ranked #9 of 11 in Best Sales Funnel Builders in 2026.
Published pricingElsewhere
The tier table decides the price: Basic offers one website and two admins, Growth 50 products and 11 admins, and Pro 3 websites and 26 admins, with AI credits of 0, 500 and 1,000.
Subscriptions, one-time payments, upsells, downsells and order bumps are listed, along with automated tax calculation. An MCP option lets other AI tools run the account. A seller of one offer will leave most of these limits untouched.
What stands out
Contact-based tiers
Creator suite
AI credits
Where it costs you
Entry-level Basic gives zero monthly AI credits and a single website
Extra contacts cannot be added singly, only as 25,000 at a time
Right for
Course sellers who want funnel steps, email and payments inside one product
Wrong for
Sellers of physical goods needing only a checkout and upsell chain
Not stated by the vendorThree published tiers, monthly or annual billing, scaled by contacts and products; 14-day trial
Creator storefront for courses, coaching and events with email sales reporting
Ranked #10 of 11 in Best Sales Funnel Builders in 2026.
Published pricingElsewhere
Think of it as a shop for knowledge products. Drip-released lessons, quizzes, downloads, coaching sessions, ticketed events and group chats are all on the homepage. Shaker holds 500 subscribers and 150 products, and Earthquaker 1,000 subscribers with unlimited products.
PayPal and Zapier arrive from Shaker upwards. Because nothing here describes an upsell chain, anyone whose revenue depends on funnel sequencing will outgrow it or pair it with another tool.
What stands out
Course storefront
Creator email
Community spaces
Where it costs you
The pages read mention no funnel steps, upsell chains or split testing
Mover caps email at 100 subscribers and takes a 5% transaction fee
Right for
Course creators who need a storefront and email more than funnel logic
Wrong for
Marketers needing multi-step funnels with bumps and upsells
Not stated by the vendorThree tiers with published annual prices, scaled by subscribers and products; 14-day trial
Journey mapping and forecasting tool rather than a page builder
Ranked #11 of 11 in Best Sales Funnel Builders in 2026.
Published pricingElsewhere
Map Pro offers unlimited canvases and collaborators with 100+ templates, while Performance Pro adds Zapier and Webhooks and Performance Business adds ad and CRM connections plus a Vision AI assistant.
Forecasts compare best and worst cases for a journey before money is spent. The Ecom Essentials tier connects to Shopify read-only. It answers where a funnel leaks, not how to build one, so budget for a builder as well.
What stands out
Journey mapping
Pre-launch forecasting
Free Shopify tier
Where it costs you
It plans and measures journeys, yet nothing shown there builds a page or checkout
Ecom Insights is priced per store from a high monthly sum in 12-week sprints
Right for
Marketers who plan funnels on a canvas before building them elsewhere
Wrong for
Anyone who needs landing pages and a working checkout today
Not stated by the vendorJourneys plans with monthly prices and 7 or 14 day trials; a free read-only Shopify tier; a store-priced insights service
A sales funnel builder connects landing pages, checkout, order bumps, upsells and automated emails in sequence, so a buyer follows one designed path and each step's conversion can be measured. Compare on the following points, in this order, before you compare features.
01
Decide whether you need a published price
3 vendors on this page sell by quote, while 8 publish a pricing model you can read today: Funnelish, FunnelKit, CartFlows, SamCart, ClickFunnels, Kajabi, Podia, Funnelytics.
02
Ask which country the contract runs through
Jurisdiction is a buying criterion here. The 11 vendors are spread over 2 countries (Elsewhere 9, North America 2), and the home country determines which disclosure rules bind them.
How sales funnel builders meter their plans
The unit a plan counts decides whether growth hurts. Funnelish counts visitors, funnels and seats, Perspective counts live funnels and generated leads, ClickFunnels counts contacts and workspaces, and FunnelKit counts sites. Think of a store with spiky ad traffic: it is safest on a contact or site count, while a list-heavy coach is safest on visitors.
Work out your expected figure for each unit over twelve months before comparing monthly headline prices, because two vendors with similar entry prices can diverge sharply at the second tier. Also check which limits are soft: Perspective bills extra leads at a flat rate, whereas Kajabi sells extra contacts only in blocks of 25,000, so a small overshoot can still cost a full block each month.
Estimate visitors, leads and contacts for the next twelve months
Check which limit forces the jump to the second tier
Find out whether overage is billed or blocked
Checkout, upsells and payment fees in funnel builders
The money step is where funnel tools differ most, and it is also where a hidden fee does the most harm to margins. ThriveCart and SamCart are built around the cart, with bumps, one-click upsells and subscription handling, while CartFlows adds those same steps to a WooCommerce shop.
Fees often sit outside the plan: SamCart lists a payment rate and tax-collection charge in its comparison table, and Funnelish charges up to 0.3% on routed payments and up to 0.5% per managed renewal. A seller of subscriptions should model renewal fees separately from the monthly plan. Ask which payment processors are supported, since Stripe and PayPal are named by ThriveCart while Funnelish lists Apple Pay, Google Pay, PayPal and Klarna.
List every transaction, renewal and tax fee beside the plan price
Confirm which payment processors the cart supports
Test a failed-payment retry before launch
Page builders versus planning tools in this market
Not every product on a funnel shortlist builds pages. Funnelytics maps and forecasts journeys without any page or checkout building shown, and Podia is a creator store whose pages describe no upsell chain. Builderall and Kajabi go the other way and bundle email, webinars, courses or bookings around funnels, which helps a solo seller but means paying for modules that may sit unused.
Decide first whether you need a builder, a planner or a suite, and write down which pages, checkout steps and emails must exist on launch day. A team that already owns a site can add CartFlows or FunnelKit, whereas a team starting from nothing needs a hosted tool such as ClickFunnels or Perspective.
Settle on building, planning or bundling before shortlisting
Check that the tool has a real checkout, not a link-out
Count which bundled modules you would actually use
Checking the vendor behind a funnel tool
Funnel software holds your customers' payments and email list, so the company behind it matters. Many vendors here state little: Builderall names no entity or owner, Funnelish returned a 404 on its terms page, and ThriveCart gives only an address and a copyright line. FunnelKit discloses its trademark holder, while Perspective names a GmbH and SamCart names an Inc.
Before paying, read the full terms page, find out how exports work, and ask how a cancelled account's customer list can be removed or handed back to you in a usable file, not only as a screenshot. Also compare the refund routes on offer: FunnelKit and CartFlows give 14 days, SamCart a 7-day trial, ClickFunnels and Kajabi a 30-day guarantee.
Read the terms page and find the legal entity
Ask how contacts and orders can be exported
Check the refund or money-back route in writing
What goes wrong most often when buying sales funnel builders
Comparing the entry price of a visitor-metered plan with a contact-metered plan as though both counted the same thing.
Forgetting that FunnelKit and similar intro offers renew at full price, so the second year costs more than the first.
Buying a course platform such as Podia and expecting multi-step upsell funnels it does not describe.
Trusting a vendor's quoted conversion lifts instead of testing one checkout against your own traffic.
07
Frequently asked questions
6 answers
What are the best sales funnel builders in 2026?
Funnelish leads our ranking of 11. Funnelish prices by visitors, funnels and team seats rather than contacts, and every plan starts with a 14-day trial.
Its checkout runs on your own domain with order bumps and one-click upsells, and the Advanced tier retries soft declines on another gateway for a per-transaction fee. The pages read name no owner or country, and the terms link returned a 404.
Which sales funnel builders publish their pricing?
8 out of 11 state a price model on their own site:
Funnelish: Four tiers priced on visitors, funnels and seats, three with published prices; 14-day trial on every plan.
FunnelKit: Yearly prices published per number of sites, from one to thirty; introductory rates, renewals at full price; 14-day refund window.
CartFlows: Two yearly plugin licences with published prices and a 14-day money-back guarantee.
SamCart: Core and Pro monthly tiers with published prices, a 7-day trial, a custom Done For You tier and a yearly discount.
ClickFunnels: Published monthly and annual prices on three tiers plus an annual-only top tier; 14-day trial.
Kajabi: Three published tiers, monthly or annual billing, scaled by contacts and products; 14-day trial.
Podia: Three tiers with published annual prices, scaled by subscribers and products; 14-day trial.
Funnelytics: Journeys plans with monthly prices and 7 or 14 day trials; a free read-only Shopify tier; a store-priced insights service.
The other 3 quote per organisation.
Is there a free sales funnel builder?
No, every product on this page is paid.
Where are these sales funnel builder vendors established?
Vendor countries on this page, Elsewhere 9, North America 2:
Funnelish: Not stated by the vendor.
ThriveCart: United States.
Perspective: Not stated by the vendor.
FunnelKit: Not stated by the vendor.
CartFlows: Not stated by the vendor.
SamCart: Not stated by the vendor.
Builderall: Not stated by the vendor.
ClickFunnels: United States.
Kajabi: Not stated by the vendor.
Podia: Not stated by the vendor.
Funnelytics: Not stated by the vendor.
What should you use instead of Funnelish?
Second is ThriveCart, which suits Sellers of digital products who want affiliates and upsell chains in one cart. Third is Perspective, which suits Coaches and agencies building quiz-style funnels meant to be opened on phones.
Who should not buy Funnelish?
Buyers who need a named company and legal terms before signing up. Smart payment routing sits on the Advanced tier and adds a fee of up to 0.3% per routed transaction.
If a sales funnel builders product of yours deserves a place among these 11, say what it is and who it serves. Inclusion rests with us alone. See software advice for the rules.
