Giveaway software runs prize draws, contests and referral campaigns, then picks winners and collects entrants' details.
This guide ranks smaller independent vendors first and asks four things: how the plan meters entries or views, which entry actions exist, whether prices are visible, and whether the vendor states who it is.
Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.
In short
What giveaway software does
Giveaway software builds prize-draw pages, records entrants and their actions, filters duplicate or fake entries, draws winners and passes the captured contacts into email tools.
To rank giveaway tools we asked, in turn, how much work setup takes, what it truly costs, whether data can be taken back out, whether leaving is possible, and who the product suits. Challengers hold places 1 to 3 wherever the category has them. Established brands begin at place 4. Reasons for the choice of tests, and for skipping a score out of ten, can be read on the how we work page.
Giveaways, quizzes and instant wins on public monthly plans, starting at nothing
Ranked #1 of 11 in Best Giveaway Software in 2026.
Free tierPublished pricingNorth America
The plan ladder is easy to read: submits and views per month rise with each tier, and a seat count only grows at the upper end. The free tier allows one live site and 100 submits a month, enough for a trial run.
A single campaign that goes well can burn through 1,000 views quickly, which pushes the buyer into the next tier. WOOBOX, LLC is named as the parent, with a Vancouver, Washington mailing address for copyright notices.
What stands out
Sweepstakes templates
Photo contests
Instant wins
Where it costs you
Plans are billed monthly only, so there is no yearly option to lower the cost.
The home page names no Facebook, Instagram, Zapier or Shopify integration, so connections must be tested before buying.
Right for
Small teams running a first sweepstakes or photo contest on a visible budget
Wrong for
Buyers whose entry flow depends on named social or shop connectors
United StatesFree plan to begin; four paid monthly tiers with prices shown, scaled by submits, views and sites
Giveaway builder with over 120 ways for entrants to take part
Ranked #2 of 11 in Best Giveaway Software in 2026.
Free tierPublished pricingElsewhere
The ladder is counted in brands rather than in entrants: Pro covers one brand, Business two, Premium three and Enterprise five, with team members matching. Pro caps each contest at 40 total actions and 50 winners, while Enterprise lifts the winner limit.
Entrants are never counted against you, which suits viral contests. Integrations include Zapier, a Shopify app and a WordPress plugin, but the vendor does not name its owner.
What stands out
120+ entry methods
Leaderboard contests
103 languages
Where it costs you
No legal entity name or registered address appears in the terms, only Michigan governing law.
Fraud protection and API-verified actions belong to paid plans, so the cheapest tier is the least protected.
Right for
Marketers who want many entry actions and unlimited entrants per contest
Wrong for
Buyers who need to name the legal company behind their vendor
Not stated by the vendorA free plan exists; paid plans show prices monthly or yearly and are sized by how many brands you run
Contests, sweepstakes and referral giveaways with social hashtag and comment entries
Ranked #3 of 11 in Best Giveaway Software in 2026.
Free tierPublished pricingNorth America
Limits are counted twice, in views and in stored entries, so a campaign that gets traffic but few entrants uses one meter more than the other. The Scale tier is the first to include a team seat.
Webhooks, an Entry API and CSV export give a way out for entry data, and white-label options are mentioned. The weakness is meter arithmetic: entries beyond the stored cap force an upgrade rather than a graceful overflow.
What stands out
Hashtag entries
Instant-win giveaways
Entry API
Where it costs you
The free tier stores only 200 entries and 500 views a month, which a modest campaign can exceed.
No trial of paid plans is named, so the first paid month is a purchase decision.
Right for
Agencies and brands feeding entries into Mailchimp, HubSpot, Klaviyo or Salesforce
Wrong for
Teams who want an owner or parent company stated before buying
United StatesEntry-capped free tier plus four priced tiers on monthly or yearly billing; enterprise handled by demo
Viral sweepstakes, rewards and waiting lists with referral leaderboards
Ranked #4 of 11 in Best Giveaway Software in 2026.
Pricing on requestElsewhere
Pricing follows lead capacity: up to 10,000 on Starter, 25,000 on Business and 100,000 on Premium, with brands rising from one to five. The vendor offers a 30-day money-back guarantee beside the dollar trial.
Integrations run from ActiveCampaign and Mailchimp to ClickFunnels and Webflow. Referral AI credits are a separate allowance, so a team that leans on them should compare credit counts. Anyone who prefers a free permanent tier will not find one.
What stands out
Viral waiting lists
Referral leaderboards
Fraud detection
Where it costs you
Nothing can be tried without paying a dollar first.
API and webhook access starts at Business, which leaves Starter without direct data hooks.
Right for
Marketers growing an email list through shared referral links and leaderboards
Wrong for
Buyers wanting a lasting free tier or a stated company address
Not stated by the vendorThree tiers with prices shown, cheaper when paid yearly; the 14-day trial costs a small fee
Promotion toolkit that counts participants and connected Instagram accounts per plan
Ranked #5 of 11 in Best Giveaway Software in 2026.
Pricing on requestElsewhere
The plan page describes products included, six on Basic and nine on Basic PRO, alongside unique engaged users of 5,000 and 10,000. Basic PRO adds two more Instagram accounts.
Promotions above 50,000 participants require contacting sales, and corporate plans need a one-year commitment. Bank transfer is offered for yearly plans only. VAT is stated as excluded, so the euro figure in the sheets is a net amount.
What stands out
Participant-based plans
Instagram accounts
Corporate tier
Where it costs you
Prices appear only in separate PDFs, so the cost cannot be read on the plan page.
Basic limits each promotion to 5,000 participants and one connected Instagram account.
Right for
Brands running Instagram-led promotions that need to know their participant ceiling
Wrong for
Buyers wanting to see an amount before opening a PDF or sales chat
Not stated by the vendorBasic and Basic PRO subscriptions, monthly or yearly; amounts sit in euro price sheets, not on the page
Viral email-list giveaways where entrants share for extra entries
Ranked #6 of 11 in Best Giveaway Software in 2026.
Free tierPublished pricingElsewhere
The page offers no monthly or yearly plan, only the unpriced starter tier and the single payment through AppSumo. That keeps costs predictable, but it also ties the buyer to a marketplace relationship.
The headline is email growth, with smart auto-emails, embedding on any site, GDPR compliance and translation. An unexplained 228 figure on the pricing page leaves the full value of the offer unclear.
What stands out
Viral bonus entries
Lifetime plan
Email integrations
Where it costs you
Custom branding, Meta Pixel and advanced integrations require the Lifetime purchase.
Legal terms could not be confirmed because that page failed to load.
Right for
Newsletter owners wanting one cheap payment instead of a monthly subscription
Wrong for
Contest hosts needing social entry actions rather than email-share loops
Not stated by the vendorFree plan with unlimited giveaways, plus a one-time Lifetime plan bought through AppSumo
Campaign tool with giveaways, instant wins and coupons, still in beta pricing
Ranked #7 of 11 in Best Giveaway Software in 2026.
Free tierPublished pricingElsewhere
The preview lists link and product-offer sharing, a waitlist launch and AI-assisted setup on the free tier, with more connected accounts, advanced reporting and team collaboration higher up. None of those has a published limit.
The ownership position is unusual: the footer ties it to Votigo, yet the terms call it independently operated. Treat the roadmap as intent, because the vendor says final features may change at launch.
What stands out
Beta pricing
Unique coupons
Waitlist launches
Where it costs you
Beta pricing means plan limits and amounts are not yet confirmed.
No country is named, only a Colorado address and Colorado governing law.
Right for
Early adopters comfortable testing a product before its final pricing lands
Wrong for
Buyers who must cost a full year before signing
Not stated by the vendorFree plan previewed among five tiers; final prices and limits promised at launch
Marketing suite where giveaways are one part of a wider sales toolkit
Ranked #8 of 11 in Best Giveaway Software in 2026.
Pricing on requestElsewhere
Because the home page leads with AI agents and SMS, a buyer who only wants contests pays attention to a bundle built for something wider. Detailed pricing is promised inside the demo, which means comparing against Woobox or ShortStack needs a booked call first.
No owner, parent or office country was visible in the text read. The suite angle is its one real difference from single-purpose giveaway builders.
What stands out
Sales-led pricing
AI sales agents
SMS marketing
Where it costs you
The pricing page shows no plan, amount or limit, only a demo booking.
The try-for-free button leads to demo booking, which blurs whether any self-serve option exists.
Right for
Marketing teams wanting a broader sales and SMS stack with giveaways inside
Wrong for
Buyers looking for a giveaway tool with listed prices
Not stated by the vendorQuoted through a demo booking; the pricing page lists no plans, amounts or limits
Contest and sweepstakes platform with annual tiers priced by entry volume
Ranked #9 of 11 in Best Giveaway Software in 2026.
Pricing on requestElsewhere
Standard allows five brands and one shared user account; Pro adds fifteen brands, a customer success strategist, email and phone support, and geo-restriction.
Enterprise and full-service plans need a sales conversation, with a setup fee and a 12-month commitment on enterprise. The identical pricing page suggests a shared platform with Votigo, but the vendor states no owner, so that link remains an inference.
What stands out
Contests and sweepstakes
Geo-restriction
7-day trial
Where it costs you
Both published tiers are billed annually, so a short campaign still means a yearly commitment.
The pricing page copies Votigo's, so the vendor identity behind it is not stated.
Right for
Brands running high-entry sweepstakes that need geo-restriction and phone support
Wrong for
Small teams wanting a monthly plan for a single short campaign
Not stated by the vendorAnnual Standard and Pro tiers with prices shown and a 7-day trial; larger deals by contact only
Digital promotions platform with moderation, microsites and a done-for-you service
Ranked #10 of 11 in Best Giveaway Software in 2026.
Pricing on requestElsewhere
Votigo is the parent of Heyo, per Heyo's terms, and its pricing page matches Strutta's. Standard allows 100,000 entries across five brands, and Pro 350,000 across fifteen.
The custom service covers design, development, official rules, winner administration, moderation and prize fulfilment. That breadth suits regulated promotions, though the headline claim of leadership is the vendor's own and unchecked here. Enterprise needs a setup fee and a 12-month term.
What stands out
UGC moderation
Managed campaigns
WCAG microsites
Where it costs you
Annual billing is the only price shown, with no monthly figure listed.
No headquarters country is stated, only a list of offices in the United States and India.
Right for
Brands wanting moderation and prize fulfilment handled alongside the software
Wrong for
Solo marketers wanting a low monthly spend or a no-card free tier
Not stated by the vendorStandard and Pro billed yearly with amounts shown, a 7-day trial, and managed campaigns on request
Loyalty and rewards software with challenges and referrals rather than raffles
Ranked #11 of 11 in Best Giveaway Software in 2026.
Pricing on requestElsewhere
This entry is here for context, since a buyer comparing giveaway tools often meets loyalty platforms in the same search. Its feature list includes points, tiers, clubs, a digital wallet, gamification and receipt scanning.
None of those is a raffle engine. The vendor states no registered address or governing law on the page read, and the pricing page offers only a call, so a small campaign budget has no entry point.
What stands out
Points economy
Referrals
Gamification
Where it costs you
The pricing page lists nothing beyond links to book a call.
It runs ongoing loyalty programmes, so a one-off prize draw is not what it is built for.
Right for
Retailers extending a points scheme with challenges and referral rewards
Wrong for
Anyone wanting a quick one-off prize draw with a price
Not stated by the vendorQuoted through a booked call; the pricing page shows no plan, amount or trial
Giveaway software builds prize-draw pages, records entrants and their actions, filters duplicate or fake entries, draws winners and passes the captured contacts into email tools. These are the questions that actually differ between vendors, in the order we would ask them.
01
Start with pricing transparency
6 vendors on this page sell by quote, while 5 publish a pricing model you can read today: Woobox, SweepWidget, ShortStack, KingSumo, Heyo.
02
Decide how much the jurisdiction matters
Where a company is established decides which courts and regulators can reach it. Here that means 2 countries: Elsewhere 9, North America 2.
How giveaway software meters entries, views and submits
Every product here counts something different, and the unit decides when a good campaign becomes a bill. ShortStack counts monthly views and stored entries, Woobox counts submits and views, Votigo and Strutta count entries, Easypromos counts participants per promotion, and UpViral counts leads.
SweepWidget stands apart: it never caps entrants, and its ceilings sit on brands, actions and winners. Before choosing, estimate the traffic a campaign page will get, not only the entrants it will convert. A prize that goes viral can hit a view cap within days. Compare tiers against your busiest expected week, then check whether going over means an upgrade or a lockout.
Estimate page views as well as entrants
Find which unit each plan caps
Check what happens when a cap is hit
Entry methods and the social platforms behind them
An entry method is a single action that earns a ticket, such as following an account, commenting, sharing a link or answering a quiz. SweepWidget advertises more than 120 methods and translation into 103 languages, which suits a broad international audience. ShortStack lists hashtag and comment entries from Instagram, Facebook, YouTube and TikTok, while Easypromos limits each plan to a number of connected Instagram accounts.
Woobox leans on templates for sweepstakes, photo contests, trivia and instant wins instead. Social entry actions depend on platform permissions that vendors can lose, so a promotion built on one network is fragile. Pick the method your audience already uses, then confirm the plan supports the account count you need.
List the actions your audience will actually take
Count connected social accounts per plan
Test one entry method end to end before launch
Viral referral loops with KingSumo, UpViral and Antavo
A referral giveaway rewards entrants for bringing friends, so the real product is list growth rather than a single draw. KingSumo gives bonus entries for sharing and promises unlimited giveaways, and UpViral layers sweepstakes, reward schemes and waiting lists over leaderboards and fraud detection. Antavo comes from the loyalty side, with referrals and challenges inside ongoing programmes.
The risk is fake accounts inflating share counts, which is why fraud features matter: UpViral names fraud detection, SweepWidget places fraud protection in paid plans, and ShortStack mentions it too. Decide whether you need a one-off prize draw or a lasting reward scheme, because loyalty tools do not behave like raffle tools. Confirm the email integrations before committing, since captured addresses are the point.
Ask how duplicate and fake entries are filtered
Match tool type to a draw or a lasting scheme
Verify the email integration for captured contacts
Reading price pages for Wishpond, Votigo, Strutta and Heyo
Price visibility varies sharply. Woobox, ShortStack, SweepWidget and UpViral print their tiers, while Wishpond and Antavo route you to a call. Votigo and Strutta show matching annual tiers with a 7-day trial, and Heyo says its beta pricing will be confirmed at launch. Easypromos names euro price sheets but shows no amounts on the plan page.
A visible price lets you compare with a rival in minutes, whereas a quoted one costs a meeting per vendor. Also note billing period: Woobox bills monthly only, Votigo and Strutta annually, and KingSumo offers a single lifetime payment bought through AppSumo. Match the billing period to the length of your campaign, since a three-week giveaway on an annual contract is poor value.
Compare tiers using the same expected entry volume
Note whether billing is monthly, annual or one-off
Ask for a written quote when pricing is sales-led
What goes wrong most often when buying giveaway software
Buying for the number of entrants and forgetting that page views, stored entries or submits are often what the plan really caps.
Choosing a platform built on one social network's comments, then losing the campaign when that network changes its permissions.
Treating a loyalty platform as a giveaway tool because it also offers referrals and challenges.
Signing an annual plan for a single short campaign when a monthly plan or lifetime payment would cost less overall.
07
Frequently asked questions
6 answers
What is the best giveaway software in 2026?
Our ranking of 11 puts Woobox first. Woobox says it is built for campaigns and lists sweepstakes, photo contests, trivia, polls, coupons and instant wins among its templates.
All five plans show a price and none needs a sales call. WOOBOX, LLC is the stated parent company. The catch is that the page names no integrations with Facebook, Instagram, Zapier or Shopify, so check your stack first.
Which giveaway tools publish their pricing?
Published pricing exists for 5 products on this page:
Woobox: Free plan to begin; four paid monthly tiers with prices shown, scaled by submits, views and sites.
SweepWidget: A free plan exists; paid plans show prices monthly or yearly and are sized by how many brands you run.
ShortStack: Entry-capped free tier plus four priced tiers on monthly or yearly billing; enterprise handled by demo.
KingSumo: Free plan with unlimited giveaways, plus a one-time Lifetime plan bought through AppSumo.
Heyo: Free plan previewed among five tiers; final prices and limits promised at launch.
The remaining 6 sell by quote.
Is there a free giveaway tool?
Woobox, SweepWidget, ShortStack, KingSumo, Heyo have a free plan or free self-hosted edition.
Where are these giveaway software vendors established?
Across 2 countries (Elsewhere 9, North America 2):
Woobox: United States.
SweepWidget: Not stated by the vendor.
ShortStack: United States.
UpViral: Not stated by the vendor.
Easypromos: Not stated by the vendor.
KingSumo: Not stated by the vendor.
Heyo: Not stated by the vendor.
Wishpond: Not stated by the vendor.
Strutta: Not stated by the vendor.
Votigo: Not stated by the vendor.
Antavo: Not stated by the vendor.
What should you use instead of Woobox?
Look at SweepWidget (made for Marketers who want many entry actions and unlimited entrants per contest) and ShortStack (made for Agencies and brands feeding entries into Mailchimp, HubSpot, Klaviyo or Salesforce), which hold places two and three.
Who should not buy Woobox?
Buyers whose entry flow depends on named social or shop connectors. Plans are billed monthly only, so there is no yearly option to lower the cost..
Sell giveaway software and missing from the ranking? Send us a line on what the product does and who buys it. Whether it is added is our decision, though commercial arrangements can also affect it, and the terms of a listing sit on the software advice page.
