Sofon CPQ vs Elfsquad
Sofon CPQ and Elfsquad both aim at manufacturers that sell configured equipment, and both keep their prices behind a demo request. The split is in the commercial shape and the ownership trail. Elfsquad publishes the structure of its deal, one fixed-price licence with unlimited users and fixed-fee add-ons, while Sofon shows no plan at all on the pages we opened. Sofon says it is part of Revalize and lists a wider set of named modules, from a dealer portal to an approval app, whereas Elfsquad names no owner.
Sebastiaan SmitsFounderVendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.
Choose Sofon CPQ ifyou sell configured machines through dealers and want named modules for proposals, approvals and a dealer portal from a vendor with more than 20 years in CPQ. You accept that you must contact sales to learn anything about cost.
Choose Elfsquad ifyou want to know before the demo that the deal is one licence, unlimited users and fixed-price add-ons, and you build per-customer products. You are fine with a supplier that names no parent company on the vendor pages we checked.
Sofon CPQ and Elfsquad side by side
| Sofon CPQ | Elfsquad | |
|---|---|---|
| Our CPQ rank | #2 of 14 | #3 of 14 |
| Established in | Netherlands | Netherlands |
| List price, 10 November 2026 | Not on the sections we had open; the contact route is a demonstration or CPQ consultation, so quoted per organisation | One Elfsquad License at a fixed price, maintenance included, unlimited users; Showroom, Dealer Management and Test Environment add-ons scoped at a fixed price; no amounts shown |
| Free tier | — | — |
| Open source | — | — |
| Self-hostable | — | — |
| Built for | European mid-market manufacturers selling configured equipment through dealers | A manufacturer of configured products that wants sales to maintain rules |
| Not for | SaaS companies quoting subscriptions and usage tiers | A software company quoting subscriptions and usage tiers |
Both are reviewed in full in our CPQ ranking: Sofon CPQ and Elfsquad.
Where they differ
Sofon CPQ 2 · Elfsquad 3 · open 1- 01
What a seller sees on the pricing page
Elfsquad's pricing page describes a single plan, the Elfsquad License, as fixed price with maintenance included and unlimited users, with no per-seat fees. No amounts or currency appear, and visitors are pointed to a demo. Sofon's pricing page returned 404 when we tried it, and its home page offers only a product demonstration and a CPQ consultation. Elfsquad tells a buyer more about the shape of the deal before any call happens.
Edge: Elfsquad
- 02
Dealer portal, approvals and the module list
Sofon's home page names nine modules: Proposal Organizer, Sales Organizer, Sales Configurator, Concept Designer, EPAL, Studio, Approval Portal, Approval App and QIS, a dealer portal. It also lists Quoting and Contracting, Guided Selling, Order Management and Product Management. Elfsquad names product, visual and project configurators, plus dealer management and guided selling. Sofon shows the longer named module list on the pages we looked through, which suits a team that wants approvals built in.
Edge: Sofon CPQ
- 03
Who sits behind each product
Sofon's home page says it is part of Revalize, and the footer links to Revalize, Inc with a 2026 copyright. Elfsquad's pages carry only the footer text Copyright Elfsquad, and no owner, parent or acquisition is stated. That makes Sofon clearer about who stands behind it, but it also means decisions can follow a group. For Elfsquad, a buyer would have to ask the vendor directly who owns the company.
Edge: Sofon CPQ
- 04
Country evidence on the sections we had open
Our category data lists both vendors in the Netherlands. The vendor pages are thinner. Sofon's footer lists addresses in Jacksonville in the United States, Harlow in the United Kingdom, and Karlsruhe and Bochum in Germany, and names no single country of establishment. Elfsquad's pages show no address or country of registration, and both privacy pages we tried returned 404. On the pages we opened neither vendor proves its Dutch base, so ask for the contracting entity.
Depends on the buyer
- 05
Trial button against demo-only entry
Elfsquad's pricing page carries a Start Trial button, although the page gives no trial terms or length, and it states there is no free plan. Sofon shows no trial on its home page, only the demonstration and consultation calls to action. A trial button is a small advantage because it hints at hands-on testing, yet without terms a buyer cannot count on it. Elfsquad gets a narrow edge for at least showing one.
Edge: Elfsquad
- 06
ERP, CRM and AI assistance
Elfsquad names integrations with ERP, CRM, PLM and CAD systems, including Microsoft Dynamics 365, ECI Ridder iQ and Salesforce, and describes Alve, an AI assistant that builds and fixes configuration models and drafts quotations, with user approval required before changes. Sofon's home page lists cloud-based delivery and its modules, but the vendor pages we checked do not show named ERP connectors or an AI feature. Elfsquad is the more specific here.
Edge: Elfsquad
When neither fits
If you quote subscriptions or usage tiers, neither tool is the intended fit, since both vendors aim at configured physical products. Experlogix CPQ and DealHub are the other names in our CPQ list to check against your quoting model.
Sofon CPQ or Elfsquad: questions
3 answersDoes Elfsquad charge per user the way many quoting tools do?
The pricing page we read describes one licence with unlimited users and no per-seat fees.
It adds that maintenance is included and that add-ons such as Showroom and Dealer Management are scoped at a fixed price. No amounts are shown, so you still need a demo to get a number.
Is there any way to see Sofon CPQ prices before a sales call?
Not on the pages we looked through. The pricing URL returned 404 and the home page offers only a product demonstration and a CPQ consultation. Our category data describes pricing as quoted per organisation, licence plus implementation.
Which of the two says who owns it?
Sofon does, in its own words: the home page says it is part of Revalize, and the footer links to Revalize, Inc. Elfsquad's pages we read give only a Copyright Elfsquad line. If ownership matters to your procurement, ask Elfsquad in writing.
Sources
Checked 10 November 2026- Sofon home page: demo and consultation as the only calls to action, the Part of Revalize line, and the nine named modules.
- Elfsquad pricing page: the single fixed-price licence with unlimited users, fixed-price add-ons, and a Start Trial button with no terms.
- Elfsquad home page: the Alve assistant, named ERP and CRM connectors, and the footer with no owner stated.