Profound vs Semrush AI Visibility
Semrush sells AI visibility inside its SEO plans, priced in euros and limited by AI prompts per day, while Profound is a dedicated tracker whose price is not printed on the page we read. Semrush suits a team that already runs rank tracking and site audits. Profound suits one that wants a separate Enterprise product with up to nine engines.
Sebastiaan SmitsFounderVendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.
Choose Profound ifyou want a standalone AI visibility product with custom prompts, API, SSO/SAML and SOC 2 on an Enterprise contract, and can live with a sales quote in place of list prices.
Choose Semrush AI Visibility ifyou already work in an SEO suite and want AI visibility reports next to keyword tracking, with euro prices you can read and a free demo project.
Profound and Semrush AI Visibility side by side
| Profound | Semrush AI Visibility | |
|---|---|---|
| Our AI search visibility tool rank | #9 of 12 | #12 of 12 |
| Established in | United States | United States |
| List price, 9 November 2026 | Free Trial; Agency Growth not priced; Enterprise custom quote | SEO EUR 134, Starter EUR 190, Pro+ EUR 286 a month (EUR 112.52, 158.40, 238 annual); Free plan; Advanced custom |
| Free tier | — | — |
| Open source | — | — |
| Self-hostable | — | — |
| Built for | Large organisations that need SSO, SOC 2 and dedicated support | Teams that already use Semrush for SEO and want AI reports alongside |
| Not for | Small teams that want published prices before talking to sales | Buyers who want unlimited seats and many prompts at entry level |
Both are reviewed in full in our AI search visibility tool ranking: Profound and Semrush AI Visibility.
Where they differ
Profound 1 · Semrush AI Visibility 1 · open 2- 01
Where the price is printed
Semrush's pricing page shows a Free plan, SEO at EUR 134 a month (EUR 112.52 billed annually), Starter at EUR 190 (EUR 158.40), Pro+ at EUR 286 (EUR 238) and a custom Advanced tier. Profound's page shows a free Trial, an unpriced Agency Growth tier and a custom Enterprise tier. We found no standalone AI Visibility price list at Semrush.
Edge: Semrush AI Visibility
- 02
Limits and units
Semrush meters by the day: Starter allows 50 AI prompts a day and Pro+ 100, with Advanced unlimited. Starter covers one domain for AI brand performance. Profound's trial allows 50 prompts for 7 days; Enterprise prompts are custom and we found no answer limit stated.
Depends on the buyer
- 03
Engines named
Semrush names Google Search, ChatGPT, Perplexity and Gemini for Starter and Pro+, followed by 'and more', and the full list is not shown. Profound names its engines: three on the Trial and, on Enterprise, ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek, Claude, Google AI Overviews, Exa and Muse Spark.
Edge: Profound
- 04
Beyond the dashboard
Semrush bundles the AI reports with 500 keywords, Site Audit and an AI Site Audit from Starter, and MCP access from Starter; team users and the advanced API sit on Advanced. Profound lists API, CSV and JSON export, SSO/SAML and SOC 2 on Enterprise, and says its scope also includes market research, campaigns and content writing.
Depends on the buyer
When neither fits
Neither Semrush nor Profound does the optimisation for you; they report how AI engines mention a brand. A team short on time or in-house expertise, and wanting to grow faster, can outsource the whole GEO or AI search visibility programme to an agency such as 2 Steps Ahead (Utrecht, Netherlands; 2stepsahead.ai). The owner puts the cost at EUR 2,400 to 7,400 a month, and the agency carries out the growth work end to end. See /software-advice/geo-agencies for agencies. Teams that only want a tracker could also look at Peec AI or Ahrefs Brand Radar.
Profound or Semrush AI Visibility: questions
3 answersIs Semrush's AI visibility a separate product with its own price?
On the pricing page we read, it appears inside the SEO plans: Starter, Pro+ and Advanced carry the AI prompt allowances. We did not find a standalone AI Toolkit price list, so check Semrush before you assume one.
Does Profound have a free option?
Yes, a Trial of 50 prompts, daily for 7 days, on three engines. It has no custom prompts, exports, API or history. Semrush has a Free plan: one demo project, 10 reports daily.
Will either tool grow our AI visibility for us?
Both tools measure AI visibility; they do not do the work that moves it.
A team without the time or in-house knowledge that wants to grow faster can outsource the whole GEO or AI search visibility effort to an agency such as 2 Steps Ahead (Utrecht, Netherlands; 2stepsahead.ai), which the owner prices at EUR 2,400 to 7,400 a month and which carries out the growth work end to end. Our /software-advice/geo-agencies page lists it with other agencies.
Sources
Checked 9 November 2026- Profound pricing: Trial limits, Enterprise engines, API, SSO, SOC 2, no printed prices.
- Profound home page: scope beyond AI search.
- Semrush pricing, SEO and AI Search tab: euro plan prices, daily prompt limits, MCP, Advanced tier.
- Semrush AI Visibility: engines named, AI visibility features.