Mixpanel vs Amplitude
Both meter by tracked events and give every plan unlimited seats, so the choice comes down to the free allowance, where a paywall appears and how EU hosting is handled. Mixpanel is published up to 20M events a month before a quote; Amplitude doubles the entry allowance but moves Growth behind sales.
Sebastiaan SmitsFounderVendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.
Choose Mixpanel ifyou want a published rate card up to 20M events a month, and you need to pick EU data residency when you create a project.
Choose Amplitude ifyou want a larger starting allowance of 2M events, longer data retention on Plus, and you may qualify for the startup year of Growth.
Mixpanel and Amplitude side by side
| Mixpanel | Amplitude | |
|---|---|---|
| Our product analytics software rank | #9 of 12 | #11 of 12 |
| Established in | Not stated by the vendor | United States |
| List price, 3 November 2026 | Free tier with 1M events a month; Growth takes the first 1M events in its base price and bills further volume by tier up to 20M; Enterprise by quote | Free tier with 2M events a month; Plus has the first 2M events at no cost with a credit card on file; Growth and Enterprise by quote |
| Free tier | Yes | — |
| Open source | — | — |
| Self-hostable | — | — |
| Built for | Product teams measuring funnels and retention across web and mobile apps | Product teams that want analytics, replay and experiments on one event meter |
| Not for | Site owners who just want pageviews and referrers on one page | Small sites that need a published price at every tier |
Both are reviewed in full in our product analytics software ranking: Mixpanel and Amplitude.
Where they differ
Mixpanel 2 · Amplitude 1 · open 1- 01
How much you get before paying
Mixpanel's free plan allows 1M events a month and 10K session replays. Amplitude's free plan allows 2M events a month and also 10K replays. Both include unlimited seats. For a small team that wants room to grow before any invoice, Amplitude starts with double the event allowance.
Edge: Amplitude
- 02
What happens at scale
Mixpanel's pricing page shows Growth rates up to 20M events a month, with the first 1M in the base price; only above that does it ask you to contact sales. Amplitude publishes Plus but prices Growth and Enterprise by event volume through sales. Mixpanel keeps its numbers visible for longer.
Edge: Mixpanel
- 03
Experiments, replay and extras
Mixpanel lists session replay, heatmaps, experiments and feature flags on every plan, each with caps. Amplitude puts A/B/n testing and 20,000 monthly replays in Growth, while Plus adds heatmaps. Both charge extra for some add-ons. Mixpanel gets experimentation to a smaller account without a sales step.
Edge: Mixpanel
- 04
Data location and path analysis
Mixpanel terms allow a US or European Economic Area data centre as the customer elects, and EU residency is set at project creation. We found no regional hosting statement for Amplitude on the pages we read. Amplitude's Journeys chart can sort paths by frequency or similarity; Mixpanel's Flows shows the top 3 intermediate events.
Depends on the buyer
When neither fits
If you want an open-source stack you can run yourself or a tool with its own experiment engine, look at PostHog or GrowthBook. Teams that mostly need in-app guides may find Pendo closer.
Mixpanel or Amplitude: questions
3 answersWhich has the larger free plan?
Amplitude, with 2M events a month against 1M for Mixpanel. Both give 10K session replays and unlimited seats.
Can I choose EU hosting?
Mixpanel lets you elect a European Economic Area data centre when you create a project. We did not see a comparable statement for Amplitude, so ask them before committing.
Is there a startup deal?
Amplitude gives one free year of Growth to startups with under $10M in funding and fewer than 20 employees. We saw no equivalent on Mixpanel's pricing page.
Sources
Checked 3 November 2026- Mixpanel pricing: Event allowances, replay caps, unlimited seats, feature set per tier, Growth ceiling before sales contact.
- Mixpanel terms of use: Customer content kept in a US or EEA data centre by election.
- Mixpanel EU residency docs: Residency chosen at project creation.
- Mixpanel Flows docs: Top 3 intermediate events shown in the Flows report.
- Amplitude pricing: Free and Plus allowances, replay counts, A/B/n testing placement, sales-priced upper plans, startup year.
- Amplitude Journeys docs: Journey Map sorting by frequency, similarity or completion time.