Hotjar vs FullStory

The question with Hotjar is no longer which plan to pick, because its own site says it is now Contentsquare and that new accounts cannot be created. Existing users log in as before, and anyone new is sent to Contentsquare, where a free tier and a 15-day Growth trial are listed. FullstoryFree is a permanent plan that anyone can open today, with 30,000 sessions a month, ten users and twelve months of retention. Fullstory then switches to quotes for every paid step, while Contentsquare shows dollar prices for its Growth plans.

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Both are reviewed in full in our heatmap and session replay tool ranking: Hotjar and FullStory.

1. 01

   A front door that has closed

   Hotjar's pages state that Hotjar is now Contentsquare, that the two platforms have merged, and that it is no longer possible to create a new Hotjar account. Existing users keep their credentials, and the pricing address redirects to Contentsquare. Fullstory has no such restriction on the pages we read: FullstoryFree needs no credit card and is described in its FAQ as a permanent version of the platform. For someone choosing a tool this week, only one of the two can be opened.

   Edge: FullStory

2. 02

   Sessions against memory

   Hotjar's old free plan allowed 35 sessions a day, 20 survey responses a month and 2 integrations. Contentsquare Free, where new users land, lists up to 200,000 monthly sessions but only one month of data access and one project. FullstoryFree gives 30,000 sessions a month, up to ten users and twelve months of retention. The first route is much bigger in volume, while the second remembers far longer, so the right choice depends on whether you need breadth or history.

   Depends on the buyer

3. 03

   Dollar figures you can read

   On the Contentsquare pricing page, Experience Analytics Growth shows $39 a month (struck through from $49) for 7,000 to 240,000 plus monthly sessions, and Voice of Customer Growth shows $79. Pro and Enterprise are custom. Fullstory's pricing page shows no figure for Business, Advanced or Enterprise, only a request for pricing and a demo, and the add-ons carry no published prices either. Contentsquare is the easier side to cost out ahead of a first call.

   Edge: Hotjar

4. 04

   What the first fifteen days look like

   Contentsquare's FAQ says new accounts receive a 15-day free trial of the Growth plans, with no payment details required. That lets a team test paid heatmap and replay features before committing. The Fullstory pricing page mentions no trial of its paid plans; the route in is the free plan, followed by a demo request. If you want to see paid features in your own product without a conversation, the Contentsquare trial is the shorter path.

   Edge: Hotjar

5. 05

   Where the recordings are stored

   Fullstory's privacy policy says it has data centres in the United States and in the European Union, and that customers can designate which one supports their account. Its pricing page also lists AES-256 persistent encryption, SAML single sign-on, and IP, location and user-agent restrictions. The Hotjar and Contentsquare pages we read link to a trust portal but state no hosting location, residency, GDPR, ISO or SOC 2 claim. On hosting questions, Fullstory is the side that answers in writing.

   Edge: FullStory

6. 06

   Whose name goes on the contract

   Hotjar's terms are Contentsquare's Master Service Agreement, and the contracting entity depends on where the customer is domiciled; one entity named in the pack is Content Square SAS in Paris. The footer on the pages we read shows only Contentsquare. Fullstory contracts through Fullstory, Inc., a Delaware corporation, with offices in Atlanta, London, Sydney and Singapore, and its owner is not stated on the pages we read. Neither side is simpler, since each names a legal entity.

   Depends on the buyer

Can a new team still open a Hotjar account?

No, according to Hotjar's own site, which says it is no longer possible to create a new account. Existing users log in with the same credentials. New users are directed to Contentsquare.

Does Fullstory give you anything without paying?

Yes, FullstoryFree is a permanent plan with 30,000 sessions a month, twelve months of retention and up to ten users. It needs no credit card. Dashboards and the StoryAI layer need a paid plan.

Which one shows a monthly price for its entry paid tier?

Hotjar, through Contentsquare, where Experience Analytics Growth is shown at $39 a month in USD. European Growth customers are billed in euros, per the FAQ. Fullstory's Business, Advanced and Enterprise plans have no price on the page.

• Hotjar is now Contentsquare: Merger wording, closed sign-ups, the feature list, the missing hosting and certification claims and the footer showing only Contentsquare.
• Hotjar pricing (redirects to Contentsquare): The $39 and $79 Growth figures, the 200k session free tier, custom Pro and Enterprise, the 15-day trial and euro billing for Europe.
• Fullstory pricing: The 30,000-session free plan, quote-only paid plans and add-ons, no trial mention, AES-256, SAML SSO and the permanent-plan FAQ wording.
• Fullstory privacy policy: US and EU data centres chosen per account, and the Delaware entity wording.
• Fullstory terms: Contract with Fullstory, Inc., a Delaware corporation.
• Fullstory about: Office locations in Atlanta, London, Sydney and Singapore.