Bynder vs Brandfolder
Bynder is a Dutch DAM sold as a modular set of products, from workflow to print templates. Brandfolder is a two-plan product, Premium and Enterprise, that now belongs to Smartsheet. Neither publishes prices, so the choice rests on how much of the surrounding creative process you want inside the same contract.
Sebastiaan SmitsFounderVendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.
Choose Bynder ifyou want workflow, templates and analytics as separate modules you add over time, and a Dutch vendor matters to you.
Choose Brandfolder ifyou prefer two clearly described plans, want portals and a CDN for embedding assets, and already use or consider Smartsheet.
Bynder and Brandfolder side by side
| Bynder | Brandfolder | |
|---|---|---|
| Our digital asset management rank | #4 of 16 | #10 of 16 |
| Established in | Netherlands | United States |
| List price, 4 November 2026 | Quote only, annual; modular, based on users, storage, usage and support level; no free plan or trial | Quote only; Premium and Enterprise plans without published figures; no free plan or trial |
| Free tier | — | — |
| Open source | — | — |
| Self-hostable | — | — |
| Built for | Multi-country marketing teams managing brand access for outside partners | Teams that need fast search and shareable collections without training |
| Not for | Small teams that mainly need a searchable shared library | Organisations building a controlled vocabulary and rights model |
Both are reviewed in full in our digital asset management ranking: Bynder and Brandfolder.
Where they differ
Bynder 2 · Brandfolder 0 · open 2- 01
How the offer is packaged
Bynder lists modules: DAM, AI, Asset Workflow, Content Workflow, Studio, Print Brand Templates, Omnichannel and Analytics. Brandfolder shows just Premium and Enterprise, with Enterprise adding custom automation, finer permissions and several independent brands in one account. Brandfolder is easier to read at a glance; Bynder is more flexible.
Depends on the buyer
- 02
Published prices and trials
Neither pricing page shows a number or currency. Bynder directs visitors to a quote and offers a consultation and demo. Brandfolder routes a demo request to its quote form. Neither mentions a free plan or free trial, so no tool has an edge here.
Depends on the buyer
- 03
AI and search features
Bynder names four agent types (compliance, enrichment, transformation, governance) and search by natural language, image, face, on-image text and speech. Brandfolder names Brand Intelligence tagging, plus video AI and OCR indexing on Premium. Bynder lists the wider set of named search methods.
Edge: Bynder
- 04
Ownership and integrations
Brandfolder, Inc. is a wholly-owned Smartsheet subsidiary, and Smartsheet is the one partner named on its homepage. Bynder cites 170+ integrations and shows logos such as Salesforce, Figma and Shopify, with no owner stated. Its Amsterdam entity is Bynder B.V. For integration breadth, Bynder is ahead.
Edge: Bynder
When neither fits
If you need a self-hosted or lower-cost library, or a vendor that publishes plan prices, look elsewhere. Filecamp and ResourceSpace are two options in our digital asset management ranking.
Bynder or Brandfolder: questions
3 answersDo Bynder or Brandfolder publish prices?
No. Bynder says subscriptions depend on users, storage, usage, products and support level, and Brandfolder shows Premium and Enterprise without figures.
Who owns Brandfolder?
Its legal page says Brandfolder, Inc. is a wholly-owned subsidiary of Smartsheet Inc. Bynder's pages we read name no parent.
Where does each store data?
Neither page we read names a hosting location. Bynder lists GDPR, SOC 2 and ISO/IEC 27001 badges, and Brandfolder's country of establishment is not stated on the pages read.
Sources
Checked 4 November 2026- Bynder pricing: module list, quote-based pricing, 170+ integrations, no free plan or trial.
- Bynder homepage: agent types, search methods, compliance badges, integration logos, no hosting location.
- Bynder about page: Bynder B.V., Amsterdam, Netherlands.
- Brandfolder pricing: Premium and Enterprise contents, no published prices, no free plan or trial.
- Brandfolder legal page: wholly-owned subsidiary of Smartsheet Inc., no country stated.
- Brandfolder homepage: Brand Intelligence, Portals, Smart CDN, Smartsheet as named integration.