Teams look beyond Heap when the session-based quote stops matching how they use it: replay, heatmaps and a warehouse connection are separate lines on the upper tiers, and no tier shows a dollar price. The options below start with small event-priced tools and warehouse-native ones, then move up to the larger suites.
Short answer: OpenPanel, Mitzu and Kissmetrics head the list of Heap alternatives drawn from our product analytics software ranking. Ranking order favours the challenger over the household name, so the best-known vendors begin at place 4 where the category allows it. OpenPanel is the one to try if you want a price you can read off a table and a team of any size on the same plan. These 11 products are all in Best Product Analytics Software in 2026; the notes say how each one compares with Heap.
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Pricing: Free tier by session volume, Growth, Pro and Premier tiers; Pro and Premier quoted by sessions
Established in: United States
Built for: Product teams that prefer automatic capture over writing event code
Not for: Buyers who want a price list before installing anything
01
Why buyers look past Heap
01
Session volume sets the price, and the price is not shown
Heap's pricing page lists Free, Growth, Pro and Premier. Free is capped at 10k monthly sessions, and the other tiers show no dollar figure: Growth links to a trial, while Pro and Premier say contact us and use custom session pricing. A team cannot work out a yearly budget before talking to sales.
02
Replay and the warehouse link are bought separately
Session Replay, Heatmaps and Error Analysis are add-ons on Pro and Premier, as are extra data history and, on Pro, extra projects. Heap Connect is an add-on on Pro and included from Premier. A team that needs behaviour data, recordings and a warehouse feed ends up on the top tier or on a list of add-ons.
03
History and scope are tight on the lower tiers
Free keeps 6 months of data in one project and has no replay. Growth keeps 12 months, still one project, and leaves out account analytics and report alerts, which start on Pro. Audit logs, custom permissions and SCIM appear only on Premier. Heap's capture page also says autocapture catches the vast majority of events, and further platforms need manual capture.
NPS surveys and in-app guides should live in the same product, priced per user
#12
03
What each one does differently
1
OpenPanel
Sweden · Published
OpenPanel AB prices by monthly events and nothing else: $5 for 10K, $90 for 1.0M and $530 for 20.0M on monthly billing, with users, dashboards and websites unlimited at every step. Yearly billing gives two months free, a 30-day trial is open without a card, and the code can be self-hosted at no charge. The pricing page shows no replay or warehouse sync.
Switch from Heap if you want a price you can read off a table and a team of any size on the same plan.
Mitzu runs its queries inside the warehouse you already have, so events are unlimited on every plan and there is no session meter. Analyst is $149 a month with three editor seats, Team is $749 with ten and unlimited viewers, Enterprise is quoted. Both paid plans have a 14-day trial without a card. It needs event tables to exist before it shows anything.
Switch from Heap if your events already land in a warehouse and a per-session bill feels like paying twice.
Kissmetrics offers a free plan covering 3 seats and 100k events. Growth begins at $99 a month for 500k events with unlimited seats, and adds the Performance report that ties a campaign, a signup and revenue to one person, plus data export. The list runs to 5M events, above which it is custom. Heap's tiers lead with behaviour, this one leads with revenue per campaign.
Switch from Heap if marketing wants revenue per campaign on one person record and unlimited seats at a visible price.
Countly Flex is a managed private cloud from $175 a month, charged by usage rather than by seats, with a choice of region and a 14-day trial. Adaptivity and Intelligence are add-ons. Enterprise can be installed on infrastructure you run, with no vendor access to data, which Heap's pages do not offer, and includes all three suites at a custom annual price.
Switch from Heap if data must stay on infrastructure you control, or you want a regional choice for a private cloud.
GrowthBook comes at analytics from experimentation. Starter is free for up to 3 users with 1M managed-warehouse events a month, Pro is $40 per seat per month for up to 30 users with 2M events and $30 per extra million, and an open-source self-hosted route exists. Experiments and feature flags share one workspace with the analysis; Heap's pricing page lists neither.
Switch from Heap if you test changes with experiments and flags and want the numbers in a warehouse you own.
UXCam prices on monthly sessions and answers a short form with a quote, so there is no figure on the page. Session replays, heatmaps and funnels come together in one product, a full-feature trial is offered, and an AI assistant called Tara reduces how many recordings someone has to watch. The SDK installs in one line, which suits app teams.
Switch from Heap if your product lives on mobile and recordings matter as much as funnels.
Woopra keeps a live profile for every person and builds reports along the customer journey. Pro starts at $999 a month with 50 seats, 24+ months of retention and 5M+ events, after a free first month. Warehouse sync, data governance, B2B tracking and SSO are reserved for the quoted Enterprise plan, a contrast with Heap, where SSO is on every tier.
Switch from Heap if you want person-level journeys and a 30-day trial, and the budget starts around $1,000 a month.
PostHog gives each product its own free monthly allowance: 1M analytics events, 5K recordings, 1M flag requests and 100K error exceptions. Billing is pay as you go with no minimum spend, and you can set limits. Events are kept for a year on the free plan and 7 years on paid plans, recordings for 1 month or 90 days.
Switch from Heap if replay, flags, experiments and analytics should sit under one usage bill that you can cap.
Mixpanel's free plan allows 1M events, 10K session replays and unlimited seats. Growth raises events to 20M and includes 20K replays, with up to 5 alerts per project, and the page itself shows two replay figures for that plan. Enterprise adds anomaly detection and is quoted. Heap holds replay back for add-ons on Pro and above; here it comes with every plan.
Switch from Heap if you want replay and unlimited seats on a free plan and events defined by your own tracking plan.
Amplitude's Plus plan starts at $0 with 2M events a month, up to 70M, 10,000 replay sessions and 20 behavioural cohorts. Growth is event-priced and sold through sales, much like Heap's Pro. The entry plan is the clearest published number among the larger suites.
Switch from Heap if you outgrow Heap's free tier and want a published entry price with a clear event allowance.
Pendo prices by monthly active users, not sessions or events, and every plan, Base, Core and Ultimate, bundles analytics with in-app guides. The paid plans are quoted by MAU volume, replay is included from Core, and a free plan covers up to 500 MAUs. Guides, surveys and journey orchestration are sold here as adjacent modules.
Switch from Heap if NPS surveys and in-app guides should live in the same product, priced per user.
OpenPanel: Its table runs from $5 a month for 10K events to $900 for 50.0M, with unlimited users and a 30-day trial open without a card.
02
You already keep events in Snowflake, BigQuery or Databricks
Mitzu: It queries the warehouse directly with unlimited events; Analyst is $149 a month with three editor seats, and Heap Connect is an add-on on Pro.
03
Replay and a feature-flag tool are on your list as well
PostHog: Each product has its own allowance, 5K recordings and 1M flag requests included, billed by usage with no minimum spend.
04
You need to know which campaign brought paying customers
Kissmetrics: Growth from $99 a month adds a report that puts campaign, signup and revenue on the same person, with unlimited seats.
05
Your data must stay on your own servers
Countly: Enterprise runs on servers you operate, without vendor access to data, and Flex offers a choice of region.
04
When Heap is still the right choice
Heap remains the better fit when engineering cannot spend weeks adding tracking calls. Its capture page says one snippet records every view, click, swipe and form fill on web, iOS and Android, and events can be defined in the interface afterwards. Its security page cites ISO 27001, 27701, 27017 and 27018 certification and SSO on every tier, and Growth already includes the Sense assistant. If you are on Premier with replay and a warehouse connection already in use, moving means rebuilding more than it saves.
05
What moving off Heap involves
01
Take stock of the events you actually use
List the charts, funnels and cohorts people open, and the events behind them. Autocapture may have defined hundreds of events nobody queries, and a new tool needs only those that matter, written down as a tracking plan.
02
Export before Growth history lapses
Free keeps 6 months and Growth 12, and CSV export starts on Growth. Pull the data you want to keep while your tier still allows it, and ask what happens to history on Pro and Premier when a contract ends.
03
Run both tools side by side for one cycle
Install the new tracking next to Heap for a full reporting period, then compare funnel numbers. Differences usually come from how sessions and events are defined, so settle that before the old snippet is removed.
06
Questions about replacing Heap
7 answers
What is the best alternative to Heap for product analytics?
OpenPanel ranks first in our list: a table of event prices from $5 a month for 10K events, unlimited users and dashboards, a 30-day trial and a self-hosted option.
Mitzu, Kissmetrics and Countly follow, each for a different reason, and the larger suites come after them.
Does Heap publish its prices?
Not in dollars. The pricing page lists Free, Growth, Pro and Premier, caps Free at 10k monthly sessions, and gives custom session pricing for Pro and Premier. Growth links to a trial without a figure on the page we read.
Which Heap alternative has a free plan?
Kissmetrics gives 3 seats and 100k events, Mixpanel 1M events with unlimited seats, Amplitude 2M events on Plus, GrowthBook up to 3 users, and PostHog an allowance on every product. Pendo covers up to 500 MAUs. OpenPanel has a free self-hosted route and a trial.
Can I get session replay without paying for an add-on tier?
Yes. Mixpanel includes 10K replays on its free plan, PostHog 5K recordings, Amplitude 10,000 sessions on Plus, and UXCam is built around recordings. Heap sells replay only as an add-on on Pro and Premier.
Which Heap alternative works with a data warehouse?
Mitzu and GrowthBook both work on a warehouse you own, and Woopra offers sync on Enterprise. Heap includes its warehouse integration from Premier and sells Heap Connect as an add-on on Pro.
Is there a Heap alternative I can host myself?
Countly Enterprise runs on your own infrastructure, GrowthBook has an open-source self-hosted version, and OpenPanel says self-hosting is free with unlimited events. Heap's security page does not describe a self-hosted option.
Where does Heap host its data?
Its security page says Heap is hosted in a SOC 2 facility and lists ISO certifications, but it names no EU region. If European residency is a requirement, ask Heap in writing, or look at Countly, which offers a choice of region.
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Sources
Checked 3 November 2026
Heap pricing: Free, Growth, Pro, Premier; 10k sessions on Free; history 6 and 12 months; replay, heatmaps, error analysis, Heap Connect add-ons; Premier warehouse, SCIM, audit logs; no dollar prices.
Heap capture: Autocapture of views, clicks, swipes, form fills on web, iOS and Android; vast majority of events; manual capture elsewhere.
Heap security: ISO 27001, 27701, 27017, 27018; SOC 2 facility; SSO for all; no region named.
Heap home page: Heap has joined forces with Contentsquare; single snippet capture.
OpenPanel pricing: Event tiers $5 to $900, yearly two months free, 30-day trial without card, unlimited users, free self-hosting.
Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.
Written, edited and fact-checked by Sebastiaan Smits. Last reviewed 3 November 2026. How we review.
