Loomly vs Sendible
Loomly sells a capped bundle of social accounts and users with an approval loop at its core, while Sendible sells client workspaces with unlimited users. If clients sign off every post, both can work, but they count different things and the bill grows along different lines. Loomly publishes its dollar prices; Sendible's pricing page did not give us per-plan figures.
Sebastiaan SmitsFounderVendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.
Choose Loomly ifyou run a small agency or in-house team whose approvers need a clear review step, you want published monthly prices, and a Milan-based parent under New York law is acceptable.
Choose Sendible ifyou manage many client brands, want every client contact to have a login without paying per seat, and prefer a London-registered company under English law.
Loomly and Sendible side by side
| Loomly | Sendible | |
|---|---|---|
| Our social media management rank | #7 of 18 | #8 of 18 |
| Established in | United States | United Kingdom |
| List price, 4 November 2026 | No free plan; Starter $49 per month billed yearly ($65 monthly), Beyond $249 per month billed yearly ($332 monthly), Enterprise custom | 14-day trial, no free plan; Core, Plus, Premium, Elite and Enterprise (amounts not shown on the page we read); white label from $349 per month on Elite |
| Free tier | — | — |
| Open source | — | — |
| Self-hostable | — | — |
| Built for | An agency whose clients approve every post | An agency managing many client brands with approvers on the client side |
| Not for | A team that needs full listening and competitive data | A single brand with one marketer and three accounts |
Both are reviewed in full in our social media management ranking: Loomly and Sendible.
Where they differ
Loomly 2 · Sendible 1 · open 1- 01
What you are charged for
Loomly Starter allows 12 social accounts and 3 users, and Beyond allows 60 accounts with unlimited users. Sendible does not limit users on any plan and instead limits workspaces: 1 on Core, 3 on Plus, 7 on Premium, 15 on Elite, 50 on Enterprise. A client approver costs nothing at Sendible but can hit the user cap at Loomly Starter.
Edge: Sendible
- 02
Published numbers
Loomly shows Starter at $49 a month billed yearly ($65 monthly) and Beyond at $249 a month billed yearly ($332 monthly). Sendible's page shows plan names and a 15% yearly saving, but the amounts were not in the text we read. Only the white-label add-on is quoted, from $349 a month on Elite.
Edge: Loomly
- 03
Approvals and branding
Loomly includes approval workflows and roles from Starter, with custom roles, workflows and branding on Beyond. Sendible lists Client connect and automated reports, but white label is a paid add-on on Elite and Enterprise. For a team whose main task is getting posts signed off, Loomly states the feature more directly.
Edge: Loomly
- 04
Listening limits and trials
Loomly caps social listening at 2 runs a month on Starter and 5 on Beyond, and offers no free plan. Sendible gives a 14-day trial without a card and names no free plan either. Sendible's page lists a priority inbox rather than a listening quota, so the two limits are not like for like.
Depends on the buyer
When neither fits
If you want a lighter tool for one brand, or a stronger analytics suite, look at Buffer or Agorapulse instead.
Loomly or Sendible: questions
3 answersDoes Sendible charge per user?
No. Its pricing page says users are unlimited on every plan, and the plans differ by workspace count.
Does Loomly have a free plan?
No. It offers a free trial without a credit card, and the length is not stated on the page we read. Nonprofits can get 50% off for life with proof of status.
Who owns each tool?
Loomly's site names Bending Spoons S.p.A. as parent company. Sendible says it joined ASG in 2021, a group backed by Alpine Investors.
Sources
Checked 4 November 2026- Loomly pricing page: Starter and Beyond prices, account and user caps, listening runs, approvals, no free plan.
- Loomly site and legal pages: Bending Spoons S.p.A. as parent, Milan legal address, New York governing law.
- Sendible pricing page: workspace counts per plan, unlimited users, 14-day trial, 15% yearly saving, white-label add-on.
- Sendible about and terms pages: joined ASG in 2021, Sendible Limited registered in England and Wales.