Brand24 vs Awario

Brand24 and Awario both sell monthly social listening subscriptions with a trial and no permanent free plan, but they sit at very different price points. Awario starts at EUR 49 a month (EUR 29 billed annually) for 30,000 mentions across three topics, while Brand24 starts at USD 249 a month for 2,000 mentions across three keywords. Brand24 lists a longer set of sources, including LinkedIn and TikTok, and Awario does not. Awario is registered in Cyprus, and Brand24's site names a Florida company that Semrush holds a majority stake in.

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Both are reviewed in full in our social listening ranking: Brand24 and Awario.

1. 01

   The entry plan on each side

   Awario's Starter costs EUR 49 monthly or EUR 29 a month billed annually, and covers 3 topics, 30,000 mentions a month and one team member. Brand24's Individual plan costs USD 249 monthly or USD 199 a month billed annually, for 3 keywords, 2,000 mentions and one user. The currencies differ, but the gap in both price and allowance is wide, and Awario is plainly the cheaper way in for a single person who mostly needs volume rather than breadth, while Brand24 asks much more for a smaller allowance.

   Edge: Awario

2. 02

   Which networks are on the source list

   Brand24 lists Facebook, Instagram, X, news, blogs, Reddit, LinkedIn, Medium, Quora, YouTube, TikTok, reviews, Twitch, newsletters and podcasts. Awario's homepage lists X, Facebook, Instagram, Reddit, YouTube, Vimeo, blogs, forums, news and the wider web, and names neither LinkedIn nor TikTok. If your audience talks on LinkedIn or you track short video, Brand24 covers more of the places you would want to watch, and it also adds Twitch, podcasts and newsletters, which Awario does not list.

   Edge: Brand24

3. 03

   How freshly mentions arrive

   Brand24's Individual plan updates every 12 hours, Team refreshes hourly, and Pro moves to real-time collection. No update interval for Awario appears in what we checked, so refresh speed cannot be compared head to head. What Awario does state is a quota design: its monthly limit counts every collected mention including removed ones, and a topic whose storage cap is reached pauses collection for 24 hours before older mentions are replaced.

   Edge: Brand24

4. 04

   Seats, exports and the API question

   Brand24 gives unlimited users from the Team plan and exports to PDF, CSV, PPTX and Excel, with API access costing an extra USD 149 a month. Awario's Starter has one seat and no CSV export, which starts at Pro with 10 members. Awario's pricing table shows API access on every plan, while its help centre lists it for Enterprise only, so check with the vendor before you build anything on it, and ask about it before buying Starter.

   Edge: Brand24

5. 05

   Mention volume and what stays stored

   Awario Pro allows 300,000 mentions a month across 15 topics with 15,000 stored per topic, and Enterprise allows 1,000,000 across 100 topics with 50,000 stored. Brand24 Business reaches 100,000 mentions across 25 keywords, and Enterprise starts at USD 1,499. Awario offers far more raw volume per euro, but its storage caps mean older mentions get replaced, so it is a poor archive for any team that must retain every mention for the long term.

   Edge: Awario

6. 06

   Who owns the product

   Brand24's legal page names Brand24 Global Inc. in Daytona Beach, Florida, and mentions no parent. Semrush's own release from 5 August 2024 says it acquired a majority stake, and on 28 April 2026 Adobe announced completion of its Semrush acquisition. Awario's terms name TechFusion Ltd in Nicosia, Cyprus, and its About page says it branched off SEO PowerSuite, another product by the same company. Awario has the shorter ownership chain.

   Edge: Awario

Can I try both before paying anything?

Yes, both offer a trial and neither lists a permanent free plan. Brand24's is 14 days with no credit card required, and Awario's is 7 days on the Starter plan, which expires without charge.

Whether Awario's trial asks for a card is not stated in our sources.

Is Brand24 still an independent company?

The product site names Brand24 Global Inc. in Florida and mentions no parent. Semrush reported acquiring a majority stake in August 2024, and Adobe announced completion of its Semrush acquisition on 28 April 2026.

That means Brand24 now sits inside a larger ownership chain than its own pages suggest.

Why would a cheaper Awario plan still run into limits?

Its monthly mention allowance counts removed mentions too, and each topic has a stored-mention cap of 5,000 on Starter. Once a topic is full, collection pauses for 24 hours and older entries are replaced. Starter also has no export and a single team member.

• Brand24 prices: plan prices, keyword and mention limits, the 14-day trial, the USD 149 API fee, source list and report formats.
• Brand24 legal: the Florida company name and address, with no parent mentioned.
• Brand24 features: export options including CSV, PPTX, Excel and API.
• Semrush Q2 2024 results: the 5 August 2024 statement about a majority stake in Brand24.
• Semrush newsroom, Adobe: completion of Adobe's acquisition of Semrush on 28 April 2026.
• Awario pricing: Starter, Pro and Enterprise prices, topic, mention and storage limits, member counts, CSV export and the API row in the table.
• Awario help centre quotas: how removed mentions count, the 24-hour pause at the cap and API access listed for Enterprise only.
• Awario terms: the 7-day trial and TechFusion Ltd in Nicosia.
• Awario about: the SEO PowerSuite origin.
• Awario homepage: the list of monitored sources and the missing LinkedIn and TikTok.