Close vs Attio
Close puts calling, email and SMS inside a sales CRM and bills phone usage on top of the seat. Attio is a CRM you shape from objects and records, with a free tier for three seats and prices in euros. Pick by whether your day is spent on the phone or on modelling an unusual pipeline.
Sebastiaan SmitsFounderVendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.
Choose Close ifyou run an inside sales team that lives on calls and texts, and you want dialler, workflows and call coaching in one tool.
Choose Attio ifyou are a small team with a pipeline that is not classic sales, and you want custom objects and a free start.
Close and Attio side by side
| Close | Attio | |
|---|---|---|
| Our CRM rank | #6 of 18 | #5 of 18 |
| Established in | United States | United Kingdom |
| List price, 4 November 2026 | Trial only; Solo $9, Essentials $35, Growth $99, Scale $139 per user per month (billing cycle not stated), calls and SMS extra | Free (up to 3 seats); Plus 39 euros monthly or 31 annual, Pro 93 monthly or 74 annual, per user |
| Free tier | — | Yes |
| Open source | — | — |
| Self-hostable | — | — |
| Built for | Inside sales teams making many calls and emails a day | A startup or investment team whose pipeline does not look like classic sales |
| Not for | Companies wanting marketing automation and a service desk alongside sales | A field sales team wanting a finished process out of the box |
Both are reviewed in full in our CRM ranking: Close and Attio.
Where they differ
Close 1 · Attio 2 · open 1- 01
Entry cost and free options
Attio's free tier covers up to 3 seats, plus a 14-day Pro trial. Close offers a two-week trial instead, card not needed, with $5 of calling credit. Its Solo plan shows $9 for one user, which is the nearest to free.
Edge: Attio
- 02
Paid tiers in numbers
Close shows Essentials $35, Growth $99 and Scale $139 per user per month, without saying which billing cycle applies. Attio shows Plus at 39 euros monthly or 31 annual, and Pro at 93 monthly or 74 annual. Close is cheaper at the top, but its usage charges sit outside those figures.
Depends on the buyer
- 03
Phone and messaging
Close bills calls and SMS at cost, about $0.02 a minute on most outbound calls, with numbers from about $1 a month. Growth adds a power dialer and Scale a predictive dialer with live coaching. Attio's pages name Call Intelligence for recording meetings, not outbound dialling.
Edge: Close
- 04
Shaping the data
Attio caps custom objects by plan: 3 on Free, 5 on Plus, 12 on Pro, unlimited on Enterprise. Records run from 50,000 to 1,000,000. Close's pages describe a fixed sales structure with leads and a Solo cap of 10,000 leads. A team that needs partners or investors tracked alongside deals fits Attio.
Edge: Attio
When neither fits
If you want a mature pipeline view with forecasting or a wider marketing suite, Pipedrive and HubSpot cover more ground than either.
Close or Attio: questions
3 answersDoes Close have a free plan?
Not a permanent one. It gives a 14-day trial instead.
How many people can use Attio for free?
Up to 3 seats, with 3 objects and 50,000 records.
Where are the two vendors based?
Attio says it builds from a London HQ and its footer reads Attio Ltd. Close names Elastic Inc in its terms and says it is a fully remote team, with no country stated in the terms we read.
Sources
Checked 4 November 2026- Close pricing page: plan prices, trial with $5 credit, call and SMS charges, dialler and workflow tiers.
- Close terms: contracting entity Elastic Inc.
- Close about page: fully remote team, self-funded.
- Attio pricing page: euro prices, free tier, seat, object and record limits, Pro trial.
- Attio about page: London HQ, Attio Ltd.
- Attio homepage: Call Intelligence.