UserTesting alternatives: 11 user testing tools compared

Teams look beyond UserTesting mostly because the price is a conversation rather than a number. Every edition says Request pricing, the product names on the site overlap, and the lighter needs (a few recorded sessions, a prototype check, a tree test) are sold inside an enterprise platform. The eleven tools below include European vendors with published prices and a few specialists.

Short answer: Looking for a replacement for UserTesting? Userbrain, Useberry and UXtweak come first in our user testing tool ranking. Where a category has smaller vendors worth recommending, they occupy the first three places and the big brands come below them. Start with Userbrain if you want a handful of recorded panel tests a month at a price you can read, from an Austrian company. All 11 alternatives below are ranked products from Best User Testing Tools in 2026, and each says where it differs from UserTesting.

Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.

UserTesting

#12 of 12 in our user testing tool ranking

  • Pricing: Quoted per organisation; trial on request
  • Established in: Not stated by the vendor
  • Built for: Large organisations standardising research across many teams under a negotiated contract
  • Not for: Small teams that need a published price and a self-serve start
01

Why buyers look past UserTesting

  1. 01

    Nothing on the pricing page can be budgeted yet

    The pricing page we read offers Test-based Consumption and Team-based Unlimited, across Advanced, Ultimate and Ultimate+, and each edition carries a Request pricing button. It says the price depends on users, types and features. A team that wants to compare three tools in an afternoon cannot put a figure next to UserTesting without talking to an account team.

  2. 02

    Card sorting and tree testing start one edition up

    Advanced covers moderated and unmoderated testing, a 60-country panel, summaries and integrations with Slack, Teams, Jira, Figma, FigJam and Miro. Card sorting and tree testing are listed first under Ultimate, together with AI test creation and secure prototype hosting. Information-architecture work therefore pushes a buyer to the middle edition, and the Figma plugin is an add-on outside Team-based Unlimited.

  3. 03

    Which product are we buying?

    The sign-in menu shows UT by Auros and UZ by Auros, a UserZoom platform page still exists, and the privacy policy names UserZoom Technologies, Inc. as the parent. The platform page gives customers (3,000+) but no panel size, and its security badges link to a Trust Center without naming certifications. Procurement has more questions to ask than the page answers.

02

11 alternatives at a glance

Smaller vendors first, big brands after
AlternativeHeadquartersFree optionPricing model Switch ifOur rank
UserbrainAustriaNo free tierPublishedyou want a handful of recorded panel tests a month at a price you can read, from an Austrian company#1
UseberryGreeceYesPublisheddesign prototypes are the main test object and you want euro prices starting from nothing#2
UXtweakSlovakiaYesPublishedinformation architecture studies are the priority and a European vendor is preferred#3
UserfeelUnited KingdomYesPublishedyou would rather pre-pay a pool of credits than negotiate a seat-based contract#5
LyssnaAustraliaYesPublisheddesign questions are small and frequent and you can recruit some respondents yourself#4
Optimal WorkshopNew ZealandNo free tierPublishedyour findability problems are about labels and menu structure rather than watching task videos#7
LookbackUnited StatesNo free tierPublishedyou run interviews yourself and want stakeholders to watch and annotate in real time#6
PlaybookUXUnited StatesNo free tierPublishedyou want both moderated and unmoderated studies on a published yearly price with pay-per-participant recruiting#9
UserlyticsUnited StatesNo free tierPublisheda one-off project priced per session suits you better than a yearly platform fee#10
MazeUnited KingdomNo free tierOn requesta product team tests Figma prototypes continuously and is content to take a sales call#8
dscoutNot stated by the vendorNo free tierOn requestyou study behaviour over days in the participants' own setting, and an agency-style service helps#11
03

What each one does differently

Userbrain

Austria · Published

Userbrain GmbH is registered in Graz and sells panel testers inside a subscription. Starter costs $49 a month for 3 testers, each delivering one screen-and-audio recording, and a 30-day trial includes 2 panel testers. Unused testers expire at the end of a cycle, and the plan table shows no live moderated sessions. The cost of a study is visible before any call.

Switch from UserTesting if you want a handful of recorded panel tests a month at a price you can read, from an Austrian company.

More on Userbrain: ranked 1 of 12 in user testing tool →

Useberry

Greece · Published

Useberry User Testing Technologies IKE, a Greek company, prices in euros: a free plan with 10 responses a month, then €83 a month on yearly billing for 300 responses. Prototypes arrive from Figma, ProtoPie or Sketch and live sites through a snippet. The page states no panel size and lists its AI features as coming soon, so a trial study should settle recruitment.

Switch from UserTesting if design prototypes are the main test object and you want euro prices starting from nothing.

Read our review of Useberry (position 2 of 12 on the user testing tool list) →

UXtweak

Slovakia · Published

UXtweak j.s.a. works from Bratislava and puts card sorting, tree testing, first-click, five-second and preference tests next to session recording and interviews, which UserTesting reserves for its Ultimate edition. The free plan gives 15 responses a month, unmoderated only. The Business price did not load when we read the page, and global panel access needs the Custom plan.

Switch from UserTesting if information architecture studies are the priority and a European vendor is preferred.

Our user testing tool guide puts UXtweak at 3 of 12; read why →

Userfeel

United Kingdom · Published

Userfeel Ltd shows a London address in its privacy notice, applies Greek law in its terms and says Netstudio founded it in 2010. Yearly credit bundles come as 50 credits on Solo, 100 on Team and 300 on Enterprise, plus a free plan with 3 credits a month. Credits last a year and unused ones can be refunded within 90 days.

Switch from UserTesting if you would rather pre-pay a pool of credits than negotiate a seat-based contract.

Full verdict on Userfeel, which sits at number 5 of 12 for user testing tool →

Lyssna

Australia · Published

Lyssna, formerly UsabilityHub, comes from Australia and focuses on short tests: five-second, first-click, preference, card-sort and tree tests, plus interviews. The free plan allows unlimited quick studies with 15 self-recruited responses; Growth is $166 a month with five in-depth studies. Panel responses are billed on top of any plan, so recruitment sets the real cost.

Switch from UserTesting if design questions are small and frequent and you can recruit some respondents yourself.

Open the Lyssna profile, 4th of 12 in the user testing tool guide →

Optimal Workshop

New Zealand · Published

Optimal Workshop Ltd, headquartered in Wellington, includes every tool in every plan: card sorting, tree testing, first-click, surveys, interviews and prototype tests. Starter costs $199 a month on yearly billing for five launched studies, with recruitment credits sold separately. That makes it a specialist for navigation and structure rather than a general session recorder.

Switch from UserTesting if your findability problems are about labels and menu structure rather than watching task videos.

Full verdict on Optimal Workshop, which sits at number 7 of 12 for user testing tool →

Lookback

United States · Published

Lookback Group, Inc., based in Palo Alto, specialises in moderated sessions with an observer room where colleagues chat and mark moments live. Yearly plans start at $299 for 10 sessions. Recruiting goes through User Interviews, a 6% fee applies to incentives paid via the platform, and the 60-day trial covers 5 sessions without recruitment.

Switch from UserTesting if you run interviews yourself and want stakeholders to watch and annotate in real time.

Lookback comes 6 of 12 when user testing tool products are ranked here →

PlaybookUX

United States · Published

PlaybookUX LLC, from West Lebanon in New Hampshire, sells self-serve yearly plans at $5,400 or $8,800, capped at 50 sessions a year, and charges participants separately at $65 unmoderated and $115 moderated. It claims a panel above 7 million. Heavy users find the participant fees outweigh the platform fee, which is useful to know before signing.

Switch from UserTesting if you want both moderated and unmoderated studies on a published yearly price with pay-per-participant recruiting.

See the full PlaybookUX entry, ranked 9 of 12 among user testing tool products →

Userlytics

United States · Published

Userlytics Corporation offers two ways to buy: by the session with a five-session minimum, or a self-recruitment plan with fixed seats. Its offices are in Miami, Madrid and Mississauga and client terms apply Florida law. The pricing page gave conflicting figures for Premium ($699 and $499 a month) and Enterprise, and no trial is listed.

Switch from UserTesting if a one-off project priced per session suits you better than a yearly platform fee.

Our user testing tool guide puts Userlytics at 10 of 12; read why →

Maze

United Kingdom · On request

Maze.Design Ltd contracts from London under English law and combines prototype testing, an AI moderator, surveys, card sorting and a panel. Its pricing page shows only a Contact sales button, so like UserTesting it asks for a call first. The panel is quoted at 5 million on one page and 6 million on another.

Switch from UserTesting if a product team tests Figma prototypes continuously and is content to take a sales call.

Open the Maze profile, 8th of 12 in the user testing tool guide →

dscout

Not stated by the vendor · On request

Dscout, Inc. is for diary and field studies, live interviews with hidden observers and AI-moderated work. Core, Select and Enterprise tiers all go to a custom quote, and Select and Enterprise add managed project delivery for 3 or 5 concurrent projects. The page gives no panel size or trial terms, so it replaces UserTesting's research services rather than its price.

Switch from UserTesting if you study behaviour over days in the participants' own setting, and an agency-style service helps.

Open the dscout profile, 11st of 12 in the user testing tool guide →

04

When UserTesting is still the right choice

UserTesting remains the sensible choice for large organisations that want moderated and unmoderated studies, a 60-country panel, security documentation and Slack, Teams, Jira and Figma integrations in one contract. Higher editions add AI summaries, secure prototype hosting, approval flows and premier support with a dedicated consultant. The platform page also mentions an MCP server for AI workflows. Where several teams already share the account and a request-for-quote process is routine, replacing it usually costs more in retraining than it saves.

05

What moving off UserTesting involves

  1. 01

    Take stock of studies and recordings

    List which test types your teams ran last year: live conversations, unmoderated tasks, surveys, card sorts. Ask the account team how videos, transcripts and highlight reels can be exported before the annual subscription ends, since the pages we read do not describe it.

  2. 02

    Rebuild screeners and test plans

    Your screener questions, audience definitions and templates sit inside UserTesting. Copy them out, then check how the new vendor recruits: some include panel testers in the plan, others charge per response or per participant.

  3. 03

    Run one parallel study

    Repeat a recent test in the new tool and compare findings, turnaround and cost per participant. Only then move the Figma plugin, Slack and Jira connections.

06

Questions about replacing UserTesting

7 answers
What is the best alternative to UserTesting?

In our list Userbrain comes first for teams that want recorded panel tests at a published price: Starter is $49 a month for 3 testers, with a 30-day trial.

Useberry, UXtweak and Userfeel follow, all with free or credit-based entry points, while Lookback suits moderated interviews.

Is there a UserTesting alternative with published prices?

Yes. Userbrain, Useberry (from €83 a month), Lyssna (Growth $166 a month), Optimal Workshop ($199 a month) and Lookback (from $299 a year) show amounts. UserTesting, Maze and dscout send visitors to a quote.

Which alternative is European?

Userbrain is registered in Graz, Useberry in Greece, UXtweak in Bratislava and Userfeel gives a London address. Check the data processing terms of each before the contract.

Which UserTesting alternative has a free plan?

Useberry (10 responses a month), UXtweak (15 responses, unmoderated only), Lyssna (unlimited quick studies, 15 self-recruited responses) and Userfeel (3 credits a month). UserTesting lists a free test and a trial on request but no free plan.

What replaces UserTesting for card sorting and tree testing?

Optimal Workshop includes card sorting and tree testing in every plan, UXtweak bundles them with recordings, and Lyssna and Userfeel (Team plan upward) offer them too. UserTesting lists them from the Ultimate edition.

Which alternative handles moderated interviews?

Lookback is built around moderated sessions with an observer room, and PlaybookUX prices moderated participants at $115. UXtweak and Lyssna include interviews, and dscout adds live interviews with hidden observers.

Can a small team afford a UserTesting alternative?

Yes. Userbrain, Useberry and Lyssna start with a free tier or a trial. Panel recruitment is the variable cost at Lyssna, PlaybookUX and Lookback, so compute it per study before comparing.

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Sources

Checked 2 November 2026
  • UserTesting pricing: Test-based Consumption and Team-based Unlimited, Advanced/Ultimate/Ultimate+ editions, Request pricing, trial on request, no free plan, card sorting and tree testing under Ultimate, Figma plugin.
  • UserTesting platform: Methods, 3,000+ customers, no panel size, integrations, MCP server, AI features, Trust Center badges.
  • Userbrain pricing: Starter $49 for 3 testers, 30-day trial with 2 panel testers, Graz.
  • Useberry pricing: Free plan 10 responses, €83 a month for 300 responses, Figma/ProtoPie/Sketch.
  • UXtweak pricing: Free plan 15 responses, Business price not loaded, Custom plan, Bratislava.
  • Userfeel pricing: Free plan 3 credits, Solo 50, Team 100, Enterprise 300 credits, refund within 90 days.
  • Lyssna pricing: Free plan, Growth $166 a month, panel responses billed separately.
  • Optimal Workshop pricing: Starter $199 a month yearly for five studies, all tools in every plan.
  • Lookback pricing: Yearly plans from $299 for 10 sessions, 60-day trial of 5 sessions, 6% incentive fee.
  • PlaybookUX pricing: $5,400 and $8,800 yearly plans, 50 sessions, $65 and $115 per participant.
  • Userlytics pricing: Per-session purchase with five-session minimum, self-recruitment plans, conflicting prices.
  • Maze pricing: No amounts shown, Contact sales.
  • dscout pricing: Core, Select and Enterprise tiers, custom quote, managed projects.
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Who wrote this

Last reviewed 2 November 2026

Sebastiaan Smits

Founder · Amsterdam, Netherlands

Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.

Written, edited and fact-checked by Sebastiaan Smits. Last reviewed 2 November 2026. How we review.

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