Teams look past Maze mostly because its pricing page lists no amounts, plan names or limits, so a budget cannot be set before a sales call. Below you will find European vendors that print their prices, credit-based tools, and specialists in interviews, diary studies and tree testing.
Short answer: The first three alternatives to Maze in our user testing tool ranking are UXtweak, Useberry and Userbrain. Where a category has smaller vendors worth recommending, they occupy the first three places and the big brands come below them. Choose UXtweak if you want information-architecture studies from a Bratislava vendor with a free entry plan. Each of the 11 alternatives sits in Best User Testing Tools in 2026 and is described against Maze.
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Pricing: Pricing on request; the pricing page shows no amounts
Established in: United Kingdom
Built for: Product teams that test Figma prototypes and want AI-run interviews
Not for: Buyers who need to see a price before talking to sales
01
Why buyers look past Maze
01
Prices sit behind a sales conversation
Maze's pricing page shows a comparison table with row labels for usage, seats and studies but no values, and the call to action is Contact sales. A product lead who needs a figure for a budget request has nothing to quote until someone has spoken to the vendor. The panel row says only that limits apply, without saying what they are.
02
The AI interviewer and the MCP server are Enterprise features
On the pricing page, AI moderated interviews, moderated interview studies and the MCP server are marked as Enterprise. Teams who read about the AI moderator and assume it comes with every plan find the table points the other way. Since the plan boundaries carry no numbers, checking which features you get means asking.
03
Testing is centred on designs and the Figma family
Maze's integrations page highlights Figma, Figma Make, Axure, Bolt, Lovable and Replit, and ties live website testing only to Axure. It does not link any integration to mobile testing. If your research is mainly interviews, diary studies or tree tests on a content structure, you will be leaning on features the page treats as secondary.
you are buying for a large organisation and accept a sales-led process
#12
03
What each one does differently
1
UXtweak
Slovakia · Published
UXtweak, based in Bratislava, puts information-architecture studies, preference tests, recordings and interviews under one login. Its Free tier is unmoderated only and stops at 15 responses monthly. Business reaches panels in 8 countries, but when we loaded the page the price displayed an error, so request it directly.
Switch from Maze if you want information-architecture studies from a Bratislava vendor with a free entry plan.
Useberry is a Greek company that prices in euros. Entry is free at 10 monthly responses; the next step costs €83 per month when billed yearly and lifts the ceiling to 300. Figma, ProtoPie and Sketch designs can be imported, a snippet covers live sites, and the page labels its AI features as coming soon.
Switch from Maze if you want amounts in euros on the page and a prototype-first tool.
Userbrain GmbH works from Graz and folds the tester fee into the plan, so each panel participant hands back one screen-and-audio recording. Starter bills monthly at $49 and covers 3 testers, while the trial offers 2 over 30 days. Allowances not used by the cycle end lapse. Live moderation is absent from the plan table.
Switch from Maze if you run small, steady rounds of recorded tests and want to know the monthly cost.
Userfeel Ltd gives London in its privacy notice, yet its terms follow Greek law. You buy credits rather than seats: 50 on Solo, 100 on Team, 300 on Enterprise, each lasting twelve months with a 90-day refund window for leftovers. Three credits a month are free. Team is the first tier carrying tree tests and card sorts.
Switch from Maze if you would rather buy a block of credits once a year than a seat licence.
According to its about page, Lyssna used to be called UsabilityHub. It offers short-form methods such as five-second and preference tests, along with tree tests, card sorts and interviews. The free tier has no cap on quick studies but only 15 responses you recruit yourself. Growth, at $166 monthly, allows 5 in-depth studies. Panel participants cost extra.
Switch from Maze if you mostly run short design-validation tests and can estimate panel spend.
Lookback, which its terms place in Palo Alto, concentrates on moderated calls that observers can join, chat in and mark up live. The cheapest yearly bundle is $299 for ten sessions. A two-month trial gives five sessions without recruitment. Sourcing goes through User Interviews, and paying incentives via the platform adds 6%.
Switch from Maze if your research is mostly interviews with stakeholders watching live.
Optimal Workshop reports Wellington as its base, with subsidiaries in Australia and the US. No plan hides a method: sorting, tree tests, first-click, surveys, interviews and prototype tests are all in. Starter is $199 monthly under yearly billing and covers five launched studies. Participants come from credits bought separately, and the panel figures on its page disagree.
Switch from Maze if structure and findability research matters more to you than prototype flows.
PlaybookUX LLC operates from West Lebanon, New Hampshire. Its self-serve yearly options of $5,400 or $8,800 are optional add-ons and stop at 50 sessions annually. Anyone recruited from its panel is charged individually: $65 when unmoderated, $115 when moderated. Heavy users may find participants cost more than the software.
Switch from Maze if you want published session prices and handle moderated and unmoderated work in one place.
Userlytics Corporation's client terms apply Florida law, and it names Miami, Madrid and Mississauga as offices. Work is purchasable per session from a minimum of five, or through self-recruitment plans with set seats. Premium and Enterprise amounts contradict each other on the pricing page and no trial appears, so insist on a written quote.
Switch from Maze if you want the option to pay per session with a Madrid office to talk to.
Dscout, Inc. quotes each organisation separately across Core, Select and Enterprise. Its identity is research in participants' own settings: diaries, field tasks, interviews watched by unseen colleagues, and AI-run sessions. Higher tiers bring a delivery team handling 3 or 5 projects at once. We found neither a panel size nor trial terms.
Switch from Maze if you need diary or field research and a managed service around it.
Enterprise buyers get two commercial models here, consumption by tests or unlimited use per team, in Advanced, Ultimate and Ultimate+. None shows a price. Log-in offers two Auros-branded entries, and the privacy policy names UserZoom Technologies, Inc., so expect a demo before you know which product is on offer.
Switch from Maze if you are buying for a large organisation and accept a sales-led process.
You want to see the price before talking to anyone
Userbrain: Starter bills monthly at $49 for 3 panel testers, and the trial lets you try 2 for 30 days.
02
You want euro pricing and a free plan to start
Useberry: A free tier allows 10 responses monthly; moving up costs €83 per month with yearly billing and permits 300.
03
Your research is about navigation and content structure
Optimal Workshop: No plan withholds card sorting or tree testing, and Starter at $199 monthly under yearly billing covers five launched studies.
04
You mainly run live interviews with observers
Lookback: Yearly session packs begin at $299 for ten, and a two-month trial covers five sessions.
05
You run diary or field studies
dscout: Diary and field work plus interviews with unseen observers are its core, priced by quote.
04
When Maze is still the right choice
Maze stays the right choice when your team designs in Figma and wants to turn a prototype into a quantitative test within minutes. The integrations page lists one-click Figma import, and the platform combines surveys, usability and information-architecture testing, a panel and clip recordings in one tool. It also states that it is SOC 2 Type II certified, which helps in procurement reviews.
05
What moving off Maze involves
01
Your existing studies stay behind
Reports, clips and results live in Maze, so export what you need before the contract ends. Prototype links and test blocks will have to be rebuilt in the new tool, and past metrics will not match the new vendor's definitions. Keep one benchmark study to rerun as a comparison.
02
Check where the data sits
Maze says its infrastructure runs on Amazon Web Services without naming a region, and its terms are with a London company while the privacy policy names a California operator. Whatever you choose, ask the new vendor which entity signs the data processing terms and where recordings are stored.
03
Panel quality needs a trial run
Panels differ in size, countries and screening, and several vendors here bill participants separately. Run one identical study with your target audience on the new tool before cancelling.
06
Questions about replacing Maze
6 answers
How much does Maze cost?
The pricing page we read in November 2026 shows no amounts and no plan names. It has a Contact sales button and a Try Maze for free button without terms, so a price needs a conversation with the vendor.
Which Maze alternatives publish prices?
Among the tools here, Userbrain prints $49 for Starter, Lyssna $166 for Growth, Lookback $299 as the smallest yearly pack, Useberry €83 and Optimal Workshop $199 per month under yearly terms. UXtweak displayed an error in place of its Business figure.
Is there a free alternative to Maze?
Four vendors here describe a free tier: Useberry (10 responses), UXtweak (15), Lyssna (15 self-recruited) and Userfeel (3 credits), all monthly. They are small enough that they suit pilots rather than a standing research programme.
Does Maze include an AI moderator?
The pricing page marks AI moderated interviews as Enterprise. Dscout and Userlytics also describe AI-moderated studies, while the category's other tools are built around recordings, prototype tests or human moderation.
Which alternatives are based in Europe?
Userbrain in Austria, Useberry in Greece and UXtweak in Slovakia state European headquarters or registration. Userfeel gives a London address with Greek law in its terms. Check each vendor's data processing terms for the actual storage location.
Does Maze offer a panel?
Yes, the pricing page speaks of a panel of over 5 million participants, with the note that limits apply. Alternatives such as Userbrain include testers in the plan, while Lyssna and PlaybookUX bill panel responses separately.
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Sources
Checked 4 November 2026
Maze pricing: no amounts or plan names, Contact sales, panel of over 5 million with limits, AI moderated interviews and MCP server on Enterprise, SOC 2 Type II.
Maze security: hosted on Amazon Web Services, no region named, SOC 2 Type II.
Maze integrations: Figma, Figma Make, Axure, Bolt, Lovable, Replit; live website testing via Axure block.
Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.
Sebastiaan Smits wrote and checked this page, most recently on 4 November 2026. See how we review.
