AskNicely alternatives: 10 NPS tools compared

Buyers look past AskNicely when they want to see a price before a sales call, when they run a programme for one business rather than a chain of locations, or when a trial matters more than a demo. Alternatives range from small helpdesk-linked scoring tools to account-based platforms for B2B firms.

Short answer: Looking for a replacement for AskNicely? Nicereply, Simplesat and Feedier come first in our NPS software ranking. Challengers take places 1 to 3 here. Big brands follow in the order of our category ranking. Start with Nicereply if you want a price on the page and a trial with every feature. All 10 alternatives below are ranked products from Best NPS Software in 2026, and each says where it differs from AskNicely.

Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.

AskNicely

#11 of 11 in our NPS software ranking

  • Pricing: Quoted by response volume, mostly annual terms; demo offered instead of a trial
  • Established in: United States
  • Built for: Service businesses running recurring NPS and CSAT with frontline coaching and review requests
  • Not for: Teams that want a self-serve signup and a monthly cancellable plan
01

Why buyers look past AskNicely

  1. 01

    Every plan is a quote

    AskNicely lists Learn, Grow and Transform with Talk to sales on each, and prices scale with annual response volume starting at 500. A team cannot work out a budget from the page, and a growing programme means a new conversation about volume. Overages are billed, and a mid-contract upgrade is possible.

  2. 02

    A demo takes the place of a trial

    The pricing page says there is no free trial and offers a personalised demo. People who prefer to send real surveys to real customers before signing find a trial easier to judge than a walkthrough led by the vendor.

  3. 03

    Extras and terms sit around the core

    SSO is an add-on at $1,500 a year, and NiceAI and reputation management are optional on higher plans. Contracts run mostly annually with multi-year discounts, and downgrades or cancellations take effect at the end of the term, so a wrong fit stays on the books for a year.

02

10 alternatives at a glance

Ranked: challengers ahead of household names
AlternativeHeadquartersFree optionPricing model Switch ifOur rank
NicereplyNot stated by the vendorNo free tierPublishedyou want a price on the page and a trial with every feature#1
SimplesatNot stated by the vendorNo free tierPublishedyou want to pay for replies and not for surveys sent#2
FeedierNot stated by the vendorNo free tierPublishedyou want euro pricing and European hosting#4
SurvicatePolandNo free tierPublishedyou want an EU-based vendor with monthly prices listed#7
SatisMeterNot stated by the vendorYesPublishedyou want to run a small in-product pilot first#5
Zonka FeedbackNot stated by the vendorNo free tierOn requestyou operate in several regions and need a choice of data location#10
RetentlyUnited StatesNo free tierPublishedyou sell online and want two published plans to compare#3
SurveySparrowUnited StatesYesPublishedyou want a capped starter plan and AI follow-up questions#8
WootricNot stated by the vendorNo free tierOn requestyou track a few journey points and want unlimited responses#9
CustomerGaugeNetherlandsNo free tierPublishedyou run NPS across a few hundred business accounts, not storefronts#6
03

What each one does differently

Nicereply

Not stated by the vendor · Published

Four published tiers make Nicereply the easiest of the group to cost from a spreadsheet: 100 responses and 3 users at the bottom, 2,500 responses and 50 users at the top, with yearly billing taking a fifth off. Zendesk, Front and Freshdesk are the named helpdesk links. A 14-day trial includes every feature, so a team can test before any call.

Switch from AskNicely if you want a price on the page and a trial with every feature.

Why Nicereply is #1 among 11 NPS software products →

Simplesat

Not stated by the vendor · Published

Billing follows answers received, not surveys sent, so a team can mail every customer and pay only for replies. Four published plans rise from 300 responses and 5 users to 5,000 responses and 20 users, with Enterprise through sales. Responses beyond the allowance wait until it resets, which can delay reports in a busy month. A 14-day trial is offered.

Switch from AskNicely if you want to pay for replies and not for surveys sent.

Full verdict on Simplesat, which sits at number 2 of 11 for NPS software →

Feedier

Not stated by the vendor · Published

Feedier prices in euros and counts verbatims of up to 2,000 characters each. The Business base fee covers 2,500 a month, budgets rise to 25,000, and extra verbatims cost EUR 0.08. The homepage mentions European hosting and connections to Medallia, Qualtrics and Salesforce. The 14-day trial ends early at 2,500 verbatims or EUR 200 of analysis.

Switch from AskNicely if you want euro pricing and European hosting.

Why Feedier is #4 among 11 NPS software products →

Survicate

Poland · Published

Poland is the stated country, which suits buyers wanting an EU-based vendor with published prices. Starter begins at $56 a month for 500 responses and 5 seats, Growth is $114 billed annually, Pro $349 and Enterprise $569. Response limits on the top two plans are agreed by call. The 10-day trial opens every feature.

Switch from AskNicely if you want an EU-based vendor with monthly prices listed.

Survicate comes 7 of 11 when NPS software products are ranked here →

SatisMeter

Not stated by the vendor · Published

A free tier of 25 responses a month and about 250 active users allows a pilot before any spend. Growth then costs $199 for 1,000 responses, and sending pauses at the limit. Scoring happens inside the product, with Segment and Zapier named as connections. The footer reads Productboard, Inc and gives no country for SatisMeter itself.

Switch from AskNicely if you want to run a small in-product pilot first.

Why SatisMeter is #5 among 11 NPS software products →

Zonka Feedback

Not stated by the vendor · On request

Collection and analysis are sold apart: Feedback Management by responses and AI Feedback Intelligence by data credits. Both prices come from sales, though a 14-day trial exists. Data can be held in the US, EU, Australia or India, which helps a business with sites in several regions. Salesforce and Zendesk are named integrations.

Switch from AskNicely if you operate in several regions and need a choice of data location.

Zonka Feedback comes 10 of 11 when NPS software products are ranked here →

Retently

United States · Published

Two ecommerce plans carry published monthly prices: Basic for 2,500 surveys over 3 seats and Pro for 20,000 surveys over 10 seats, with Enterprise by contact. The privacy policy names Remsys, Inc as operator with an Austin, Texas address, and hosting is on AWS and Hetzner. The 14-day trial asks for no card.

Switch from AskNicely if you sell online and want two published plans to compare.

Retently review, listed at 3 of 11 NPS software products →

SurveySparrow

United States · Published

SurveySparrow Inc., with a San Francisco address, offers one user and 75 responses a quarter, then Basic, Starter and Business at 2,500, 15,000 and 36,000 responses. Added users cost $49 each per month, so seats count as well as volume. The trial covers Business features with a 50-response limit, and Echo AI handles follow-up.

Switch from AskNicely if you want a capped starter plan and AI follow-up questions.

SurveySparrow, #8 of 11 in our NPS software ranking →

Wootric

Not stated by the vendor · On request

Wootric counts journey points: Growth has three and up to 10 seats, and the top plan adds text and sentiment analytics and custom dashboards. Responses are unlimited for up to 25,000 customers. All three plans lead to a demo request without a price, and the pages show no trial, so buying is as sales-led as AskNicely.

Switch from AskNicely if you track a few journey points and want unlimited responses.

Our NPS software guide puts Wootric at 9 of 11; read why →

CustomerGauge

Netherlands · Published

Account-based B2B programmes are the focus. A flat platform fee starting at $24K covers unlimited surveys, users and integrations, scaled by account base and modules. The Pilot of 60 to 90 days is paid. The privacy policy names CustomerGauge, CustomerGauge USA LLC and Directness BV, with an Amsterdam mailing address.

Switch from AskNicely if you run NPS across a few hundred business accounts, not storefronts.

Our NPS software guide puts CustomerGauge at 6 of 11; read why →

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Which alternative for which situation

  1. 01

    You want a price list and a trial with every feature

    Nicereply: Four tiers run from 100 responses and 3 users to 2,500 responses and 50 users, and the 14-day trial includes every feature.

  2. 02

    You want to pay only for replies received

    Simplesat: Billing counts responses submitted, with plans from 300 responses and 5 users to 5,000 responses and 20 users.

  3. 03

    You want euro pricing and European hosting

    Feedier: The Business base fee covers 2,500 verbatims a month, extra verbatims cost EUR 0.08, and the homepage mentions European hosting.

  4. 04

    You want to test with a free tier first

    SatisMeter: The free tier allows 25 responses a month, and Growth costs $199 for 1,000 responses.

  5. 05

    You run NPS across business accounts

    CustomerGauge: A flat platform fee starts at $24K with unlimited surveys and users, and the Pilot is paid.

04

When AskNicely is still the right choice

AskNicely stays the right choice for a chain that wants scores tied to each location and each frontline team. Grow adds leaderboards, a TV display, Slack and Microsoft Teams links and review requests, Transform adds coaching and white-label surveys, and users are unlimited on every plan. The page cites SOC 2, GDPR and CCPA compliance. If location-level coaching is the point, few alternatives here are built around it.

05

What moving off AskNicely involves

  1. 01

    Location structure and leaderboards

    Rebuilding branch hierarchies, team groups and frontline views takes longer than importing a contact list. Map each location to its manager first, and check the new tool can report by that level before you commit.

  2. 02

    History, integrations and review requests

    Export past scores and comments before the contract ends, since cancellation takes effect at term end. The overview mentions 200+ integrations, so list those you use and check each has an equivalent. Google review requests and testimonial flows must be set up again.

06

Questions about replacing AskNicely

6 answers
How is AskNicely priced?

The page shows Learn, Grow and Transform, each marked Talk to sales. Pricing depends on annual responses from 500, with unlimited users, and terms are mostly annual with multi-year discounts. Ask for overage rates and add-on costs in the quote.

Does AskNicely offer a free trial?

The pricing page says there is no free trial and offers a personalised demo instead. Nicereply, Simplesat, Retently, Zonka Feedback and Survicate state trials, while SatisMeter has a free tier.

Which alternatives publish prices?

Nicereply, Simplesat, Retently, Feedier, SatisMeter and Survicate list plan prices or fees on their pages. CustomerGauge gives a starting platform fee of $24K, while Wootric and Zonka Feedback route you to sales.

Is there a European alternative to AskNicely?

Survicate states Poland, CustomerGauge has an Amsterdam mailing address and Feedier mentions European hosting and prices in euros. Zonka Feedback lets you hold data in the EU. Check data processing terms, as vendor country and hosting location are different questions.

What does SSO cost on AskNicely?

The page lists SSO as an add-on at $1,500 per year. Reputation management and NiceAI are also optional on higher plans, so ask for the full figure before comparing.

Can I cancel mid-term?

The page says downgrades and cancellations take effect at the end of the contract term, and most plans are annual. A mid-contract upgrade is possible, a mid-contract exit is not described.

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Sources

Checked 10 November 2026
  • AskNicely pricing: Learn, Grow and Transform by quote, unlimited users, from 500 responses, no free trial and demo offered, SSO $1,500 a year, NiceAI and reputation add-ons, annual terms, SOC 2, GDPR, CCPA.
  • AskNicely home: AI-powered customer experience platform for multi-location businesses.
  • Nicereply: Four response tiers, Zendesk, Front and Freshdesk, 14-day trial, annual billing discount.
  • Simplesat: Per-response billing, four plans, Zendesk and Gorgias apps, 14-day trial.
  • Feedier: Verbatim budgets in euros, EUR 0.08 extra verbatims, European hosting, trial limits.
  • Survicate: Starter, Growth, Pro and Enterprise prices, 10-day trial, Poland.
  • SatisMeter: Free tier of 25 responses, Growth $199 for 1,000 responses, Segment and Zapier.
  • Zonka Feedback: Response and credit pricing by quote, 14-day trial, four data regions.
  • Retently: Ecommerce Basic and Pro, Remsys, Inc, AWS and Hetzner hosting, 14-day trial.
  • SurveySparrow: 75 responses a quarter, tiers by volume, $49 per added user, trial limits.
  • Wootric: Three quoted plans, journey points, unlimited responses up to 25,000 customers.
  • CustomerGauge: Platform fee from $24K, paid Pilot, Directness BV.
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Who wrote this

Last reviewed 10 November 2026

Sebastiaan Smits

Founder · Amsterdam, Netherlands

Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.

Written, edited and fact-checked by Sebastiaan Smits. Last reviewed 10 November 2026. How we review.

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