Ruler Analytics vs Attribution App

Ruler Analytics and Attribution App both turn visitor data into revenue reports, but they size and sell themselves differently. Ruler is a Liverpool company with four published tiers by monthly visits, and each tier includes phone support, a customer success manager and onboarding. Attribution App is a Californian contracting party with a $399 Pro plan, a 14-day trial and email-only support, where onboarding costs extra. Calls, forms and CRM revenue favour Ruler, while a small HubSpot or Shopify team wanting a trial favours Attribution App, which also lists a lower Shopify plan at $199.

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Both are reviewed in full in our marketing attribution software ranking: Ruler Analytics and Attribution App.

1. 01

   Calls, forms and chat as data sources

   Ruler's pages list first-party tracking of forms, calls, live chat and offline conversions, with dynamic call tracking and form and chat tools among its integrations. It feeds CRMs such as Salesforce, HubSpot and Dynamics 365, plus Snowflake, Redshift and BigQuery. Attribution App's pages describe multi-touch attribution with ad connectors and CRM sync for HubSpot, Salesforce and Twilio Segment, but offline and TV channel tracking is Custom only. For a phone-heavy business, Ruler is the closer match.

   Edge: Ruler Analytics

2. 02

   Four visit bands against one visitor cap

   Ruler sizes by monthly site visits: Small up to 10k from 299 GBP, Medium up to 50k at 499 GBP, Large up to 100k at 999 GBP and Advanced from 100k at 1,499 GBP, monthly. Attribution App sells Pro at $399 a month for up to 10,000 monthly tracked users, with $10 per extra 1,000 charged on overage. Ruler's Large and Advanced figures are called indicative, so the final quote can move. Attribution App's single entry price is easier to read.

   Edge: Attribution App

3. 03

   Onboarding and who answers the phone

   Every Ruler tier lists phone, email and live chat support, a dedicated customer success manager and white-glove onboarding. Attribution App's Pro plan includes email support only, and setup and onboarding is an optional extra listed at $2,500 to $5,000. Managed onboarding is included only in the quoted Custom plan. A team without a spare analyst to wire up tracking gets more included from Ruler, where the service sits inside the monthly fee.

   Edge: Ruler Analytics

4. 04

   Trying it before you commit

   Attribution App names a 14-day free trial on Pro and Shopify, and says a custom trial is arranged through sales for Custom. It also lists no free plan. Ruler's pricing page names a Demo request and shows no free plan and no free trial, and its calls to action read Get Started and Request Demo. Someone who wants to see their own data in a dashboard before paying has a clear route only with Attribution App.

   Edge: Attribution App

5. 05

   Which attribution features sit behind the top tier

   At Ruler, data-driven and impression attribution plus advanced segmentation begin at Medium, while marketing mix modelling and the AI Agent (Analyst and Media Planner) appear only on Advanced. At Attribution App, Pro already includes all five models: first touch, last touch, linear, time decay and position-based. Warehouse tooling, custom lookback windows and account-based attribution wait for Custom. Both gate their deeper features, and the gates fall at different places, so it is a draw.

   Depends on the buyer

6. 06

   Which side of the Atlantic signs the contract

   Ruler lists a Liverpool address on Tithebarn Street, and its terms place use of the website under English and Welsh law. Attribution App's contracting party is Attribution, Inc., with a notice address in Corte Madera, California, and California law applies. Neither page names a parent company or owner, and neither page states a hosting model. Anyone who prefers a British counterparty to a Californian one will lean towards Ruler.

   Edge: Ruler Analytics

Does annual billing change the Ruler or Attribution App bill?

Ruler shows a 10% saving on annual billing, so Small drops from 299 to 269 GBP a month. Attribution App shows 16%, which turns the $399 Pro plan into $335 a month. Both figures come from each vendor's own pricing page.

What happens when a site outgrows the Pro visitor limit at Attribution App?

Pro covers up to 10,000 monthly tracked users, and each extra 1,000 is charged at $10. Beyond that range the Custom plan is quoted by the team. Data export and API access are listed as extras.

Is the Ruler price the final figure?

Ruler's page says its prices are indicative and scale with traffic, product, data and integration needs. The Large and Advanced prices are the ones marked this way. Expect to confirm the quote through a demo request.

• Ruler Analytics pricing page: four visit-based tiers with GBP prices, support and onboarding on each, and the Medium and Advanced feature split.
• Ruler Analytics terms: Liverpool contact address and the English and Welsh law clause.
• Ruler Analytics home page: tracking of forms, calls, live chat and offline conversions with CRM and BI reporting.
• Attribution App pricing page: Pro and Shopify prices, overage per 1,000 users, 14-day trial, optional onboarding cost and Custom-only features.
• Attribution App master services agreement: Attribution Inc. as contracting party with a Corte Madera notice address and California law.