Okta vs Auth0
Okta and Auth0 share a parent, so the choice is about who logs in. Okta sells suites for your own staff, priced per employee. Auth0 sells login for the users of your product, priced by how many are active in a month.
Sebastiaan SmitsFounderVendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.
Choose Okta ifyou need single sign-on and MFA for employees across many apps, and a yearly contract with a floor suits your budget.
Choose Auth0 ifyou are building a product that needs customer login, want to start free, and can model the bill at your expected user count.
Okta and Auth0 side by side
| Okta | Auth0 | |
|---|---|---|
| Our identity and access management software rank | #10 of 13 | #11 of 13 |
| Established in | United States | United States |
| List price, 3 November 2026 | Starter 6, Core Essentials 14, Essentials 17 per user per month, billed annually (1,500 dollar yearly minimum); Professional and Enterprise by inquiry | Free up to 25,000 monthly active users; Essentials $35 and Professional $240 per month at 500 monthly active users; Enterprise via sales |
| Free tier | — | Yes |
| Open source | — | — |
| Self-hostable | — | — |
| Built for | Mid-sized companies buying staff single sign-on with a large app catalogue | Developer teams wanting hosted customer login with many ready connections |
| Not for | Small teams below the contract minimum or wanting monthly billing | Consumer apps with large user bases and thin margins |
Both are reviewed in full in our identity and access management software ranking: Okta and Auth0.
Where they differ
Okta 0 · Auth0 2 · open 2- 01
Does the bill follow employees or end users?
Okta's entry suites are listed per user per month: Starter at 6, Core Essentials at 14 and Essentials at 17, with Professional and Enterprise by inquiry. Auth0 counts monthly active users instead, showing Essentials at 35 and Professional at 240 per month for 500 of them. A headcount you know suits Okta. A user base that can spike suits neither.
Depends on the buyer
- 02
What happens before you pay anything
Auth0's free plan runs to 25,000 monthly active users, with one enterprise connection and five organisations. Okta's Integrator Free Plan stops at 10 monthly active users in a non-production environment, and Okta's workforce suites carry a 1,500 dollar annual contract minimum. For a prototype or a small launch, Auth0 costs nothing to run.
Edge: Auth0
- 03
Which features sit behind the next tier?
On Okta, Starter covers SSO, MFA, Universal Directory and 5 workflows. Adaptive MFA, lifecycle management and access governance need Essentials, and Device Access plus Identity Threat Protection need Professional. On Auth0, custom database connections and cross app SSO start at Professional, and the pricing page says enterprise connections, self-service SSO and SCIM need the B2B upgrade.
Depends on the buyer
- 04
How easy is it to leave Auth0 or Okta?
Auth0 documents a bulk export of user profiles to JSON or CSV from the dashboard or the Management API. Password hashes and MFA secrets are different: they arrive as a PGP-encrypted file requested through a support case. We found no equivalent exit procedure in the Okta facts we read, so we rate this on what Auth0 states.
Edge: Auth0
When neither fits
If you want to host identity yourself, neither fits, since both are hosted services from the same US company. Keycloak and ZITADEL are the alternatives in our identity ranking worth a look.
Okta or Auth0: questions
3 answersDoes Okta own Auth0?
Yes. Okta's privacy policy names Auth0 LLC as a subsidiary of Okta, Inc., and Auth0 pages carry the Okta, Inc. copyright.
Which one has a usable free plan?
Auth0, which is free up to 25,000 monthly active users. Okta's free Integrator plan allows 10 active users in non-production only.
Is there a minimum spend on Okta?
For Workforce Identity, the pricing page lists a 1,500 dollar annual contract minimum, with suites billed annually.
Sources
Checked 3 November 2026- Okta pricing page: suite rates, contract minimum, suite contents, Integrator Free Plan limit.
- Okta privacy policy: Auth0 LLC named as a subsidiary of Okta, Inc.
- Auth0 pricing page: free plan size, 500-user price points, tier-gated features, B2B upgrade footnote.
- Auth0 bulk user exports: profile export to JSON or CSV.
- Auth0 hash and MFA secret export: PGP-encrypted export through a support case.