Refersion alternatives: 12 affiliate marketing tools compared

The typical searcher runs a direct-to-consumer store, started on Refersion's entry plan, and then looked at what a percentage of every affiliate-driven sale adds up to as the programme grew. Others want a flat fee, a different storefront or billing integration, or access to a larger publisher network. They move to a flat-priced affiliate tool, a Shopify-first app, or a network.

Short answer: The closest replacements for Refersion in our affiliate marketing ranking are UpPromote, Tapfiliate and Affilae. Choose UpPromote if you run on Shopify and want a free starting plan with the same percentage-fee model. All 12 alternatives below are ranked products from Best Affiliate Marketing Software in 2026, and each says where it differs from Refersion.

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Refersion

#6 of 16 in our affiliate marketing ranking

  • Pricing: Monthly subscription, published, plus 2 to 3 percent of affiliate-driven sales; Scale plan quoted at a flat monthly fee
  • Established in: United States
  • Built for: Shopify merchants running affiliate and creator programmes
  • Not for: SaaS or lead-generation businesses
01

Why buyers look past Refersion

  1. 01

    A percentage of every affiliate sale, on top of the subscription

    Refersion prices by affiliate-driven sales: the Launch plan is $39 a month plus 3 percent of affiliate-driven sales, Growth is $199 a month plus 2 percent. The percentage falls as the plan rises, but it stays until a brand reaches the quoted Scale plan, which Refersion describes as a flat monthly subscription for brands above $1 million GMV a year. Until then a programme that grows pays more every month.

  2. 02

    The more detailed controls sit on the second plan

    Launch covers unlimited affiliates, first-party tracking, one-click payouts and percent-of-sale or subscription commissions. Advanced commission options, tracking by product and customer email, API access, multi-store management and new-versus-returning-customer commissions are listed under Growth. A brand that needs any of them pays $199 a month and a 2 percent share, not $39.

  3. 03

    Built around ecommerce storefronts, less so around software or networks

    Refersion is positioned for ecommerce brands and merchants, with plug-and-play apps for Shopify, BigCommerce, WooCommerce and Magento and code widgets for Stripe and Chargebee. A software company that sells subscriptions through Stripe, or a brand that wants an established publisher network to recruit from, will find tools and networks built for that job.

02

12 alternatives at a glance

Closest replacement first
AlternativeHeadquartersFree optionPricing Key differenceSwitch ifOur rank
UpPromoteVietnamYesFree plan; paid plans monthly, published, with a performance fee on referred salesAffiliate and influencer programmes for Shopify stores, with a free planyou run on Shopify and want a free starting plan with the same percentage-fee model#7
TapfiliateNetherlandsNo free tierMonthly subscription by tier, publishedSelf-run affiliate tracking with published prices and no overrideyou want a predictable monthly bill that does not rise with affiliate sales#1
AffilaeFranceNo free tierMonthly subscription, published, plus 2 to 2.5 percent of each validated sale; Scale plan quotedFrench affiliate and creator platform charging a subscription plus a small fee per saleyou want help recruiting affiliates and a vendor based in the euro area#5
Post Affiliate ProSlovakiaNo free tierMonthly subscription by tier, publishedLong-running affiliate platform with unusually deep configurationyour traffic is high, your commission rules are unusual and you would rather pay by volume than by revenue#4
RewardfulCanadaNo free tierMonthly subscription, published; tiers by tracked revenueAffiliate tracking that reads commissions straight from Stripeyou sell software subscriptions through Stripe and want a flat fee tied to a revenue band#2
FirstPromoterRomaniaNo free tierMonthly subscription, published; capped by affiliate revenueAffiliate and referral tracking for subscription businessesyou sell subscriptions and want billing-system connections instead of a store plug-in#3
AwinGermanyNo free tierNetwork model: monthly subscription, published, from 99 euros plus a tracking fee of 2.5 to 3.5 percent per transaction; Advanced plan quotedEuropean affiliate network with the widest publisher baseyou want publishers to find you in an existing network, not recruit each one yourself#12
impact.comUnited StatesNo free tierMonthly subscription, published: Starter from $30 plus 2.5 percent of partner-driven sales, Essentials from $500, Pro from $2,500; Enterprise quoted; one-time setup feePartnership platform covering affiliates, creators and brand dealsyou are outgrowing a single-channel programme and want contracts and several partner types in one platform#11
EverflowUnited StatesNo free tierQuoted after a consultation; six-month minimum commitment and a one-time onboarding servicePartner tracking platform built for server-side and multi-channelyou need to track several traffic types and will accept a quote and a six-month term#8
TradedoublerSwedenNo free tierNetwork model: setup fee and override on commissions, quoted; self-serve Grow plans published from 59 euros a month plus commissionNordic-rooted network with long-standing retail publisher relationshipsyou sell in Europe and want a small-business network plan with a month-to-month term#14
TUNEUnited StatesNo free tierMonthly platform fee billed annually, published entry plan; larger plans quotedPartner marketing platform for advertisers and networks running performance programmesyou run partners at volume, or build a network of your own, and want a customisable platform#9
CJ AffiliateUnited StatesNo free tierNetwork model: quoted, network fee on commissions paidLarge affiliate network with established retail, travel and finance publishersyou want a large established network and are comfortable negotiating terms with a vendor#15
03

What each one does differently

UpPromote

Vietnam · Free plan; paid plans monthly, published, with a performance fee on referred sales

Built for Shopify and priced in a similar way to Refersion: a free plan, then paid plans from $29.99 a month with a performance fee of 2 percent on successful referral sales, falling to 1.5 percent and 1 percent on higher plans. The free tier is the difference, and it is limited to one affiliate programme.

Switch from Refersion if you run on Shopify and want a free starting plan with the same percentage-fee model.

UpPromote, #7 of 16 in our affiliate marketing ranking →

Tapfiliate

Netherlands · Monthly subscription by tier, published

Charges a flat subscription and no percentage of sales: Launch is $89 a month ($74 on annual billing) and Scale $179 ($149 annually), with unlimited affiliates and programmes on Scale. It is a Dutch company with a Stripe sync and native Shopify tracking. Its published plans have no free tier, only a trial of 7 to 14 days.

Switch from Refersion if you want a predictable monthly bill that does not rise with affiliate sales.

Tapfiliate, #1 of 16 in our affiliate marketing ranking →

Affilae

France · Monthly subscription, published, plus 2 to 2.5 percent of each validated sale; Scale plan quoted

A French platform that charges a fixed monthly fee plus a share of validated sales: Build is 99 a month plus 2.5 percent, Grow is 249 plus 2 percent, Scale is quoted. It adds an AI partner-matching feature and a creator mobile app, and its Grow plan includes a consultant who sources and recruits affiliates for you.

Switch from Refersion if you want help recruiting affiliates and a vendor based in the euro area.

Affilae, #5 of 16 in our affiliate marketing ranking →

Post Affiliate Pro

Slovakia · Monthly subscription by tier, published

A flat-price tool from Slovakia sold by tracking volume instead of sales share: Starter $89 a month for 10,000 tracking requests, Pro $139 for 1 million, Ultimate $269 for 6 million. Every plan has unlimited affiliates and a plugin library. Its Network plan at $649 is for people who want to run an affiliate network themselves.

Switch from Refersion if your traffic is high, your commission rules are unusual and you would rather pay by volume than by revenue.

Post Affiliate Pro, #4 of 16 in our affiliate marketing ranking →

Rewardful

Canada · Monthly subscription, published; tiers by tracked revenue

Aimed at software companies selling through Stripe, with a 0 percent transaction fee and tiers by monthly affiliate-attributed revenue: $49 up to $7,500, $99 up to $15,000, $149 and up beyond. Starter has one campaign and two team members. The tool is Stripe-first, not a general storefront integration.

Switch from Refersion if you sell software subscriptions through Stripe and want a flat fee tied to a revenue band.

Rewardful, #2 of 16 in our affiliate marketing ranking →

FirstPromoter

Romania · Monthly subscription, published; capped by affiliate revenue

A Romanian tool for recurring-revenue businesses with billing connections to Stripe, Paddle, Chargebee, Recurly and Braintree. Starter is $49 a month up to $5,000 of affiliate revenue and 1,000 affiliates; Business is $99 up to $15,000 with unlimited affiliates. It takes no percentage of sales and has no storefront focus.

Switch from Refersion if you sell subscriptions and want billing-system connections instead of a store plug-in.

FirstPromoter, #3 of 16 in our affiliate marketing ranking →

Awin

Germany · Network model: monthly subscription, published, from 99 euros plus a tracking fee of 2.5 to 3.5 percent per transaction; Advanced plan quoted

A network, not only software: advertisers get access to a directory of more than 1 million partners as well as tracking. Access costs $49 a month on the US page or 99 pounds on the UK page, plus a 3.5 percent tracking fee, falling to 2.5 percent on Accelerate. Awin is part of the Axel Springer group, and its AWIN AG entity is in Berlin.

Switch from Refersion if you want publishers to find you in an existing network, not recruit each one yourself.

Awin, #12 of 16 in our affiliate marketing ranking →

impact.com

United States · Monthly subscription, published: Starter from $30 plus 2.5 percent of partner-driven sales, Essentials from $500, Pro from $2,500; Enterprise quoted; one-time setup fee

A larger partnership platform covering affiliates, creators and referrals. Starter is priced from $30 a month, Essentials from $500 and Pro from $2,500, with Enterprise quoted. The partner marketplace of about 90,000 partners starts on Essentials, so the jump from the entry plan is large.

Switch from Refersion if you are outgrowing a single-channel programme and want contracts and several partner types in one platform.

impact.com, #11 of 16 in our affiliate marketing ranking →

Everflow

United States · Quoted after a consultation; six-month minimum commitment and a one-time onboarding service

A US tracking platform sold on a quote, with a 6-month commitment and onboarding and training included. It tracks CPA, CPC, CPM and recurring revenue, and has a partner dashboard, payments processing and a Shopify app. No price is published, so it cannot be compared with Refersion's plans without a sales call.

Switch from Refersion if you need to track several traffic types and will accept a quote and a six-month term.

Everflow, #8 of 16 in our affiliate marketing ranking →

Tradedoubler

Sweden · Network model: setup fee and override on commissions, quoted; self-serve Grow plans published from 59 euros a month plus commission

A Swedish network founded in Stockholm in 1999. Its self-service Grow product for small businesses costs 59, 99 or 199 euros a month with the first month free and 30 days notice, plus commission on sales. It reaches a publisher base of more than 180,000, and its integrations cover Shopify, WooCommerce and PrestaShop.

Switch from Refersion if you sell in Europe and want a small-business network plan with a month-to-month term.

Tradedoubler, #14 of 16 in our affiliate marketing ranking →

TUNE

United States · Monthly platform fee billed annually, published entry plan; larger plans quoted

A US platform for partner programmes and for people who build affiliate networks. Its published Scale plan is $1,500 a month on annual payment, with a custom contract above that. It is pitched as a customisable platform with control of your own data and branding, and costs far more than Refersion's entry plans.

Switch from Refersion if you run partners at volume, or build a network of your own, and want a customisable platform.

TUNE, #9 of 16 in our affiliate marketing ranking →

CJ Affiliate

United States · Network model: quoted, network fee on commissions paid

One of the oldest affiliate networks, run by Commission Junction LLC in the US, with a global publisher base and in-platform recruitment tools. We found no published price on cj.com, so cost has to be requested. It is a network-style relationship, not a self-installed tool like Refersion.

Switch from Refersion if you want a large established network and are comfortable negotiating terms with a vendor.

CJ Affiliate, #15 of 16 in our affiliate marketing ranking →

04

When Refersion is still the right choice

Refersion remains the right choice for an ecommerce brand that wants tracking up and running quickly on Shopify, WooCommerce or BigCommerce, with first-party tracking and no redirects. The Launch plan has unlimited affiliates and clicks, payouts run through PayPal, Venmo, Zelle, ACH or Shopify gift cards with US 1099 tax forms built in, and the free Marketplace listing lets a brand test its offer with affiliates before paying anything. While affiliate sales stay below roughly $1,700 a month, Launch ($39 plus 3 percent) costs less than the cheapest flat plan we list at $89.

05

What moving off Refersion involves

  1. 01

    Moving affiliates, links and history

    Refersion's own pricing page lists existing programme migration as a feature, so the first question is what your new tool can import. Affiliates need new links or a redirect period, and commission history, unpaid balances and 1099 records should be exported before you close the account. Pay out what is owed first.

  2. 02

    Rebuilding tracking and commission rules

    Refersion tracks by link, coupon code, customer email or product SKU, depending on plan, and sets commissions by percent, flat rate, product level or new versus returning customer. Write down which of these your programme actually uses and check each against the new tool before you commit.

  3. 03

    Payouts and tax paperwork

    Refersion's Unified Payments handles payout methods and US tax forms for eligible affiliates. A replacement may only calculate commissions and leave the payment to you, which adds a monthly task. Decide who pays affiliates and who files forms before you switch the last affiliate over.

06

Questions about replacing Refersion

6 answers
How much does Refersion cost?

The Launch plan is $39 a month ($29 on yearly billing) plus 3 percent of affiliate-driven sales. Growth is $199 a month ($159 yearly) plus 2 percent.

The Scale plan for brands above $1 million GMV a year is a flat monthly subscription and is quoted. A Marketplace listing is free.

Is there a Refersion alternative without a percentage fee?

Tapfiliate, Rewardful, FirstPromoter and Post Affiliate Pro all publish flat monthly prices. Rewardful states a 0 percent transaction fee. UpPromote, Affilae and Awin do take a share of sales, so compare total cost at your expected affiliate revenue.

Which Refersion alternative is best for Shopify?

UpPromote is built for Shopify and has a free plan, though its paid plans also carry a performance fee. Tapfiliate and impact.com also list Shopify integrations. Check the plan you would use, as some features sit on higher tiers.

Which alternative suits a software business?

Rewardful and FirstPromoter are aimed at subscription software and connect to billing systems such as Stripe. Refersion lists Stripe and Chargebee through code widgets, but its main positioning is ecommerce brands and merchants.

Should I use a network instead of a tool like Refersion?

A network such as Awin, Tradedoubler or CJ gives you access to publishers who already work there, in return for fees on each sale.

A tool like Refersion tracks and pays the affiliates you bring, and its Marketplace listing is the route to finding new ones. Brands with no existing affiliates may gain more from a network.

Who owns Refersion?

Refersion's terms name Refersion Inc., a New Jersey corporation, and describe it as one of several subsidiaries of EH ZO 1 Holdings LLC.

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Sources

Checked 7 October 2026
  • Refersion pricing: Launch $39 plus 3 percent, Growth $199 plus 2 percent, Scale flat quoted for above $1M GMV, yearly discount, free Marketplace listing, plan feature lists, migration feature, Unified Payments.
  • Refersion home page: First-party tracking positioning, integrations named (Shopify, WooCommerce, Stripe), FAQ on pricing from $39 plus 3 percent.
  • Refersion Unified Payments: Payout methods (PayPal, Venmo, Zelle, ACH, Shopify gift cards) and built-in 1099 support.
  • Refersion terms of service: Refersion Inc., a New Jersey corporation, subsidiary of EH ZO 1 Holdings LLC.
  • Refersion multi-level marketing: Parent-child and MLM affiliate management.
  • UpPromote pricing: Free plan, Growth $29.99, Professional $89.99, Enterprise $199.99 with performance fees of 2, 1.5 and 1 percent.
  • UpPromote terms of service: Vietnam company address.
  • Tapfiliate pricing: Launch $89 and Scale $179 monthly, annual prices, trial lengths, unlimited affiliates on Scale, Stripe and Shopify integrations.
  • Tapfiliate privacy policy: Tapfiliate B.V. as the operating entity.
  • Affilae pricing: Build 99 plus 2.5 percent, Grow 249 plus 2 percent, Scale custom, features.
  • Affilae legal notice: Registered office in Bordeaux, France.
  • Post Affiliate Pro pricing: Starter $89, Pro $139, Ultimate $269, Network $649 and tracking request limits.
  • Quality Unit: Quality Unit s.r.o. in Bratislava, Slovakia, as the company behind Post Affiliate Pro.
  • Rewardful pricing: Starter $49, Growth $99, Enterprise $149 and up, revenue bands, 0 percent transaction fee, Stripe focus.
  • Rewardful terms: Rewardful Inc., Calgary, Alberta, Canada.
  • FirstPromoter pricing: Starter $49, Business $99, Enterprise $149, revenue bands, 1,000 affiliate cap on Starter, billing integrations.
  • FirstPromoter terms: Igil Webs SRL, Cluj-Napoca, Romania.
  • Awin advertiser pricing (US): Access $49 a month plus 3.5 percent, Accelerate from $99 plus 2.5 percent.
  • Awin advertiser pricing (UK): Access 99 pounds plus 3.5 percent, Accelerate from 199 pounds plus 2.5 percent, Advanced custom, directory of 1M+ partners.
  • Awin about us and privacy: Part of the Axel Springer group; AWIN AG, Berlin.
  • impact.com plans: Starter from $30, Essentials from $500, Pro from $2,500, Enterprise quoted, marketplace of 90,000 partners.
  • Everflow pricing: Quote-based pricing, 6-month commitment, onboarding and training, tracked event types.
  • TUNE pricing: Scale plan $1,500 a month paid annually, custom contract tier.
  • Tradedoubler Grow: Grow plans 59, 99 and 199 euros a month, first month free, 30 days notice, 180,000 publishers, integrations.
  • Tradedoubler home page: Founded 1999 in Stockholm.
  • CJ Affiliate: Network for advertisers and publishers, operated by Commission Junction LLC; no price published.
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Who wrote this

Last reviewed 7 October 2026

Sebastiaan Smits

Founder & Editor · Netherlands

Sets the research method, decides what gets ranked, and answers for what is published.

Hannah Reiter

Senior Analyst, Business Applications · Vienna, Austria

Covers CRM, ERP and the operational software that runs a company day to day.

Tomasz Wierzbicki

Data & Market Research · Krakow, Poland

Builds the market data: where a number comes from, what it counts, and what it leaves out.

Written by Sebastiaan Smits, edited by Hannah Reiter and fact-checked by Tomasz Wierzbicki. Last reviewed 7 October 2026. How we review.

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