Shopify vs Wix eCommerce
Shopify is a store first: a strong checkout, a huge app store and a fee of up to 2% outside Shopify Payments. Wix eCommerce is a drag-and-drop site builder with a store attached, selling from its Core plan upwards. A business whose shop is the business leans to Shopify; a marketing site selling a small catalogue alongside leans to Wix.
Hannah ReiterSenior Analyst, Business Applications
Elena Marchetti
Niels AbrahamsenVendors can pay for visibility on this site; it never changes what we say about a product. How that works.
Choose Shopify ifthe shop is the business, you expect the catalogue to grow past a few hundred products, and you will need integrations beyond a pre-built list.
Choose Wix eCommerce ifyou are a non-technical owner selling around twenty products beside a marketing site and want to build and maintain site and store together in one editor.
Shopify and Wix eCommerce side by side
| Shopify | Wix eCommerce | |
|---|---|---|
| Our ecommerce platform rank | #9 of 14 | #11 of 14 |
| Established in | Canada | Israel |
| Pricing | Per month by plan, published; 0.6% to 2% fee outside Shopify Payments | Per month by plan, published; selling starts at the Core plan |
| List price, 30 September 2026 | Basic: €28 per month billed monthly, or €21 per month billed yearly | Core (lowest plan with eCommerce): $29.77 per month on a yearly subscription |
| Free tier | — | — |
| Open source | — | — |
| Self-hostable | — | — |
| Built for | A store that wants to sell this month rather than build all quarter | A small catalogue attached to a marketing site |
| Not for | A B2B seller who needs more than three price catalogues without paying for Plus | A store that expects to grow past a few hundred products |
Both are reviewed in full in our ecommerce platform ranking: Shopify and Wix eCommerce.
Where they differ
Shopify 2 · Wix eCommerce 1 · open 2- 01
Room to grow
Wix reaches its ceilings early: inventory logic beyond the basics and any integration not on the pre-built list. It suits a catalogue that stays small. Shopify offers thousands of apps, more than 200 reports and ten inventory locations on its standard plans, and a Plus tier above them for complex businesses.
Edge: Shopify
- 02
Ease for a non-technical owner
Wix is drag and drop, with site and store in one, and an owner with no technical background can build and maintain all of it. Shopify is also quick to a working store, but it is a commerce tool first. For a marketing site with a small shop, Wix is the easier whole.
Edge: Wix eCommerce
- 03
What the monthly cost turns into
Shopify lists Basic at 28 euros a month, or 21 on yearly billing, then 78 for Grow; apps come on top, plus 2% on Basic when you do not use Shopify Payments. Wix shows its plans in dollars on yearly subscriptions: Core at 29.77, the lowest with eCommerce, and Business at 39.77. Wix notes that prices vary by location.
Depends on the buyer
- 04
Checkout and integrations
Shopify's checkout converts better than almost anything you would build, and the app store covers most connections to other systems. Wix connects PayPal, Stripe and more than 70 other payment providers, but serious integration work beyond its pre-built list is hard. If the store must talk to stock, accounting or fulfilment systems, Shopify is the safer choice.
Edge: Shopify
- 05
Currencies and other channels
Both let shoppers pay in their own currency. Shopify needs Shopify Payments for that and allows prices set per country. Wix Multi-currency works with Wix Payments, PayPal or Stripe, converts at daily rates and adds a 1% conversion fee on Wix Payments. Both list Amazon, eBay, Etsy, Facebook, Instagram and TikTok as channels; Shopify adds Walmart, YouTube and Pinterest.
Depends on the buyer
When neither fits
If your existing site is fine and only the shop is missing, rebuilding on either is unnecessary: Ecwid pastes a shop into the pages you have. If looks matter most for a catalogue of about fifty products, Squarespace Commerce is the design-first option.
Shopify or Wix eCommerce: questions
4 answersIs Wix eCommerce enough, or do I need Shopify?
Wix is enough for a small catalogue attached to a marketing site, roughly twenty products. It is the wrong base for a store expected to grow past a few hundred products, because inventory and integration limits arrive together. Beyond that, Shopify.
Is Shopify or Wix eCommerce cheaper?
The list prices are in different currencies. Shopify shows Basic at 21 euros a month on yearly billing; Wix shows Core, its lowest plan with eCommerce, at 29.77 dollars a month on a yearly subscription.
Shopify adds app subscriptions and a 2% fee on Basic outside Shopify Payments.
Can I sell in several currencies on Shopify or Wix eCommerce?
Yes on both. Shopify lets customers pay in local currency when the store uses Shopify Payments, with automatic or manual rates and prices per country. Wix Multi-currency lets customers pay in their currency through Wix Payments, PayPal or Stripe, with rates updated daily.
Which Wix plan do I need to sell online?
Wix's plans page lists eCommerce from Core, at 29.77 dollars a month on a yearly subscription; the cheaper Light plan does not include it. Business at 39.77 and Business Elite at 159.77 add storage and more advanced eCommerce. Shopify sells on every plan from Basic.
Sources
Checked 30 September 2026- Shopify pricing page: Shopify plan prices, third-party fee, apps, reports and inventory locations.
- Shopify help: third-party transaction fees: Shopify third-party fee applies only without Shopify Payments.
- Shopify help: selling in multiple currencies: Shopify multi-currency requirements and per-country prices.
- Shopify sales channels page: Shopify's named marketplaces and social channels.
- Wix plans page: Wix plan prices, yearly billing basis and which plans include eCommerce.
- Wix eCommerce page: Wix sales channels and number of payment providers.
- Wix help: Multi-currency overview: Wix Multi-currency checkout, providers and conversion fee.