Genius Sports

Genius Sports presents itself through Genius Sports Group, and its home page lists the Sports Data API as one product among several. The named lines are Perform, with AI-driven insights for coaches and officiating support, Engage for fan advertising and gamification, Bet for live betting tools and odds products, FANHub for fan activation, GeniusIQ, Data Capture and the Official Sports Data API for live scores and statistics.

Sports and rights named include the Premier League, Football DataCo, the NFL, the FIFA World Cup and the FIBA U19 World Cup. The privacy policy names Genius Sports Limited, registered in England and Wales under company number 09706742. The home page lists no prices and directs visitors to Contact Sales.

• Official Sports Data API. The home page links an Official Sports Data API for live scores and statistics. It does not describe feed formats or coverage in detail, so buyers need the sales team to learn which competitions and fields are included.
• Bet products. The Bet line covers live betting tools and odds products for sportsbooks. It makes Genius Sports more than a feed supplier, and means the data product sits inside a wider betting offer.
• Perform for coaches. Perform offers AI-driven insights for coaches and officiating support. It targets teams and leagues rather than app developers, which shows how broad the group is.
• Engage and FANHub. Engage covers fan advertising and gamification, and FANHub covers fan activation. These suit rights holders and media groups that want to monetise audiences, and sit outside a pure data API purchase.
• Data Capture. Data Capture is listed as its own product on the home page. The pages we read give no description of how data is collected, so the method behind the official data is not explained.
• GeniusIQ. GeniusIQ is named among the products without further explanation on the home page. A buyer should ask what it does and whether it is part of the data feed or a separate licence.
• Tracking technology. A Premier League customer story refers to skeletal tracking from the Second Spectrum technology. It signals work beyond event data, though the pages do not say whether tracking feeds are sold to API customers.

• A sportsbook needing official data. Bet products and the Official Sports Data API suit an operator that wants rights-backed information. The pages mention the Premier League and Football DataCo, but not which licences a client receives.
• A club or league technical team. Perform offers AI-driven insights for coaches and officiating support. The home page includes a Premier League customer story, so it is aimed at professional organisations rather than small teams.
• A rights holder building fan engagement. Engage and FANHub cover advertising, gamification and fan activation. An organisation that owns an audience can use them, but the pages give no pricing or deployment steps.

The pages we read describe product lines rather than a setup procedure. The home page directs visitors to Contact Sales, and neither a free plan nor a trial is mentioned there. A first step is therefore a sales conversation. Prepare a list of the competitions, data fields and latency you need, and ask whether the Official Sports Data API is sold separately from Bet or Perform.

The privacy policy offers a Privacy Choices webform and an email route for data requests, which is relevant once personal data such as contact details enters the relationship. The pages give no API documentation links, so ask for the documentation and a test environment during the first call.

Genius Sports Group lists the Sports Data API beside Perform, Engage, Bet, FANHub and Data Capture, so the feed is one product inside a wider betting and fan business.

The home page lists no prices, sends buyers to Contact Sales and mentions no trial. Feed formats are not detailed. The privacy policy names Genius Sports Limited, registered in England and Wales.

In our sports data apis ranking Genius Sports stands at #12 of 13: SportsDataIO sits directly above it and Sportradar directly below. Challengers hold places 1 to 3 where a category has them; the number here is a place in the order, not a mark out of ten.

Home market: the United Kingdom, one of 4 Europe bases among the 13 products here.

Pricing as recorded: Quoted through Contact Sales; trial not mentioned.

The home page lists no prices and directs visitors to Contact Sales. It mentions neither a free plan nor a free trial, so the only route to a figure is a quote. Because the group sells several products, such as Perform, Engage, Bet, FANHub, GeniusIQ, Data Capture and the Sports Data API, a buyer should ask for each priced separately and for the contract length. The pages we read give no currency, no billing period and no usage limits. For a small developer this means the supplier is likely to suit larger organisations, though that is our reading of the enterprise framing rather than a stated fact.

Source: the pricing material on geniussports.com, as read for Best Sports Data APIs in 2026 and last reviewed on 13 November 2026.

Football is named through the Premier League and Football DataCo, alongside the NFL, the FIFA World Cup and FIBA U19.

A Premier League story refers to skeletal tracking from Second Spectrum technology.

The home page names no parent, acquisition or security certification and links an investors site.

Retention is two years after last contact for enquiries.

Data subjects can request access, erasure or portability through a webform or email, after identity checks.

The home page states no security certifications and links a privacy policy, cookie policy and modern slavery statement. The privacy policy names Genius Sports Limited as data controller for the website, registered in England and Wales under company number 09706742.

It shares data with group entities in Australia, Bulgaria, Colombia, Estonia, Latvia, Lithuania, Switzerland, the UK and the US, relying on adequacy decisions or standard contractual terms. Retention is two years after last contact for enquiries and two years from collection for advertising technology data. No hosting location is named. Data subjects can request access, rectification, erasure, objection, restriction and portability.

Integrations the vendor names (9):

• Official Sports Data API
• Perform
• Engage
• Bet
• FANHub
• GeniusIQ
• Data Capture
• Second Spectrum tracking
• Football DataCo

Closest by traits, not by rank: 3 products from the same list that overlap most with Genius Sports.

• Goalserve (#9 of 13): Not for: teams that need a published price or a named operator. Live scores and odds feeds in XML and JSON, sold by quote.
• SportsDataIO (#11 of 13): US-based data provider spanning sports, odds, fantasy and historical feeds. Watch out: no plans, prices or pricing link appear on the home page. (United States)
• Sportradar (#13 of 13): Best for: Large operators licensing many sports with high request volumes and odds feeds. (Switzerland)

Read from the vendor’s own pages on 12 November 2026.

• geniussports.com: No prices, Contact Sales, no trial, product lines, Sports Data API, sports named and Second Spectrum mention
• geniussports.com/privacy-policy: Genius Sports Limited, England and Wales, company number 09706742
• geniussports.com/privacy-policy: Group entity countries, retention periods, data subject rights and no hosting location
• geniussports.com: Copyright line, investors link and no security certifications

Feature lists tell little, so positions rest on setup effort, the true price, portability and fit. Here that gives Genius Sports the #12 position in a list of 13. Read the editorial process for the method and where paid visibility fits in.