Every website builder can produce a page. What separates them is what happens in year two: whether the site is still fast, whether a marketer can edit it without breaking the layout, and whether the content can leave. We rank on the export question, on page performance out of the box, and on what the plan costs once a custom domain and basic SEO controls are included.
Positions one to six in this ranking are commercially available. Paid placement moves the order and nothing else: it never decides whether a product is listed, and it never changes a word of what its entry says. How that works · full disclosure.
Design-tool feel with production-grade output
#1 of 8 in Website builders
Closest thing to designing in Figma and publishing the result, and the generated sites score well on Core Web Vitals without tuning. The CMS is capable but young, and complex multi-language structures still fight you.
Visual development for people who know CSS
#2 of 8 in Website builders
Gives a designer the full box model instead of a template, which is why agencies live in it. That also means it expects you to understand layout; the learning curve is real and the site plans plus workspace seats add up.
The best templates, the fewest decisions
#3 of 8 in Website builders
Hard to make ugly, which is worth more than it sounds. In exchange you accept the box: limited structural control, no export of anything beyond content, and SEO settings that stop where the template stops.
Most features, least restraint
#4 of 8 in Website builders
Will do almost anything you ask, including things you should not. Fine for a small business site built once; performance and structure suffer as the site grows, and there is no way out but a rebuild.
Built for agencies running many client sites
#5 of 8 in Website builders
The multi-site management, white labelling and client permissions are the product; the editor itself is unremarkable. Overkill for one site, sensible for fifty.
Cheapest credible builder with hosting bundled
#6 of 8 in Website builders
The entry price is genuinely low and the builder is competent for a brochure site. Renewal pricing is much higher than the first term, which is the trade being made.
Managed WordPress without the server
#7 of 8 in Website builders
The only builder here whose content and structure can move to self-hosted WordPress intact, which is a real hedge. Plugins and themes are locked behind the business tier, so the useful version is not the cheap one.
Publishing and paid newsletters, nothing else
#8 of 8 in Website builders
A focused publishing platform with subscriptions and email built in, run by a non-profit foundation. It is not a general site builder: marketing pages beyond the basics need a developer.
| Rank | Tool | Country | Pricing |
|---|---|---|---|
| #1 | Framer | Netherlands | Free tier; paid per site per month, published |
| #2 | Webflow | United States | Free tier; paid per site per month, published |
| #3 | Squarespace | United States | Per month by plan, published |
| #4 | Wix | Israel | Free tier with ads; paid plans per month, published |
| #5 | Duda | United States | Per site per month, published; agency tiers |
| #6 | Hostinger Website Builder | Lithuania | Per month, published; low introductory pricing |
| #7 | WordPress.com | United States | Free tier; paid plans per month, published |
| #8 | Ghost | Singapore | Free self-hosted; managed plans per month, published |
Country is where the vendor is headquartered or contracts from, which is a different question from where your data is hosted. Where the two tell different stories, the entry says so.
From our report E-commerce Sales in European Enterprises,
built on Eurostat dataset isoc_ec_esels,
reference period 2025.
Framer leads our ranking of 8 website builders tools. Closest thing to designing in Figma and publishing the result, and the generated sites score well on Core Web Vitals without tuning. The CMS is capable but young, and complex multi-language structures still fight you.
We rank on what separates products after the demo: setup effort, what the price becomes with the modules most buyers need, and how hard it is to get your data back out. Paid placement can move a listed tool up the order and never changes what its entry says. Our method is on the editorial process page.
Framer, Webflow, Squarespace, Wix, Duda, Hostinger Website Builder, WordPress.com, Ghost