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The Knowledge Engineers


User Experience and Usability Course, London, 16 April 2014 SOLD OUT

Course Tutor – Tim Fidgeon

Tim FidgeonTim Fidgeon is a freelance trainer and consultant who’s worked in digital marketing since the 90s. He’s worked on projects of all shapes and sizes: small business, charities, government departments and multi-nationals (including: Coca-Cola, Vodafone and General Motors).

Campaign Digital Skills Series

Take steps to improve your websites usability and UX (User Experience) with this one day course focused on research-based guidelines, practical advice and real-world examples.

SOLD OUT

Who is it for?
This course is relevant for those managing or designing websites including marketers, ecommerce experts, graphic designers, project managers and usability and UX professionals.

Learning outcome
You will be able to confidently plan and create a UX friendly website for your brand.

What will you learn?

  • The industry-standard definition of usability
  • The facts and figures on how users navigate online
  • Practical advice on how a user’s behaviour can directly impact on your site’s success
  • The importance of website design
  • Practical, best practice advice on fundamental design issues that can have a huge impact on site performance including:
    • User expectations
    • Consistency
    • Feedback
    • Using design to communicate logic
    • Avoiding clutter
    • Affordances
    • Information scent
    • Putting users in control
    • Calls To Action (CTAs)
  • Guidelines on the usability of all the major elements of your website
  • Good practice for a user friendly home page
  • How to create clear and user friendly navigation and information architecture
  • Website elements to include and how to make them successful such as – about us page, contact us page,  campaign landing pages and error pages

Date: 16 April 2014

Time: 9.30am-5.30pm

Location: Farringdon, London

Cost: £495

Campaign Digital Skills Series

See the full list of courses in this series

Other courses in the series: