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The Knowledge Engineers


Kick-starter for Mobile Apps Course, London, 21 May 2014

Campaign Skills SeriesKick-starter for mobile apps course

Date: 21 May, 9.30am – 5.30pm

Ticket price: £495

       SOLD OUT      

Location:
Headrooms
1-2 Saint John’s Square
London
EC1M 4DD

Get in touch:
Call 020 3176 6054
Email elisa@theknowledgeengineers.com

 

The interactive workshop will take you through the process of conceptualizing and producing a mobile app project from the early ideas through costing and pricing strategies to creating a marketing plan for your app. We will give you the know-how and tools to help plan and develop app projects with confidence.

This intensive one-day course is a blend of classroom learning and workshop exercises and will focus on developing your knowledge through fun and enlightening exercises and a series of short talks.

Who is it for?

This course is relevant for marketers, project managers and digital designers who want to learn how to develop a mobile app.*

Learning outcome

Takeaway the knowledge and practical know-how to create or manage a mobile app project for your brand.

What will you learn?

  • Hands on practical guidance on how to develop a mobile app
  • The key ingredients to create successful apps
  • How to plan and estimate your costs
  • Which pricing model to select
  • How best to market your app
  • Major pitfalls to watch out for

 

Course tutor –  Greg Jarrett

Greg JarrettGreg  was previously Head of Mobile at OgilvyOne and MD of a mobile app production company.  He has a number of years of practical knowledge building and designing apps for leading global brands including; Visa, IKEA, Audi, J&J and British Airways.

Greg has worked in digital media for 14 years and in advertising and marketing communications for over 20 years. He has won multiple creative awards including: Cannes Cyberlion finalist, D&AD double finalists, The One Show finalist, Clio Awards finalist, London International finalist.