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The Knowledge Engineers


Building Brands with Social Media, online webinar, 3 June 2014

Campaign Skills SeriesDate: 3 June, 9am EST / 2pm GMT

Ticket price: £85| Save 25% book by 3 May

       BOOK YOUR PLACE NOW       Location:
Online webinar

Get in touch:
Call 020 3176 6054
Email elisa@theknowledgeengineers.com

 

Building brands with social media courseAttend this online webinar to discover how to drive social media best practice for your brand.

Discover how to link social media activity to strategy and performance metrics, what best practice looks like and learn from leading brand examples of social media marketing across a variety of platforms.

Who is it for?

Creatives, planners, account teams and marketers who need to drive best practice in social media

Learning outcome

You will learn how to strategically approach social media and be able to explain the mechanics clearly to your internal and external clients and colleagues.

You will learn:

  • How to explain the strategy behind social media and engagement
  • Monitoring, data and analytics to define the role of the platform
  • Influencers and audience segmentation
  • Defining objectives, setting success criteria, and agreeing measurement
  • Architecting participation
  • Looking beyond reach to involvement
  • Examples of best practice across key platforms.

 

Course tutor – Nick New

Nick New bNick started his career in brand management at Colgate Palmolive Europe, but was headhunted in 1999 by an early day integrated agency. After experiencing roles across a number of London agencies in branding, sales promotion & sponsorship, Nick was appointed Head of Marketing for globally renowned music brand, the NME.

In 2008, Nick joined an ecommerce consultancy for the largest global entertainment brands, before heading up the ecommerce marketing for Universal Music Group, championing digital marketing as well as e, f & m-commerce for Lady Gaga, Bon Jovi, Justin Bieber, & Metallica.

 

NOTE: This is an online event. Once you have registered and paid, you will be emailed log-in details for the series on WebEx.