PPC Training Courses

A PPC training course from The Knowledge Engineers will help you increase digital marketing knowledge and skills. Attendees on this training course will learn a practical knowledge of PPC marketing.

Title: Search PPC Advertising

Level: Practitioner course

Who is it for
Those who need a practical knowledge of PPC to enable them to deliver results.

Learning outcome
Take away the practical essential fundamentals of PPC to make sure you are getting the biggest bang for your buck. Understand powerful checklists strategy to maximise paid search performance and generate high ROI.

What will you learn?

• Why search is a key pillar of digital marketing success
• Useful PPC tools
• Selecting the right keywords for your paid search marketing campaigns
• How to structure an account to manage it effectively
• Writing and testing copy
• Using Google targeting options
• Search & adsense
• Understanding bid management tools and settings
• Creating, testing and optimising landing pages
• How to measure and calculate ROI
• How to create a PPC optimisation program to iteratively improve performance

Duration: 1 day

Browse more digital training courses

• Acceleration courses
• Practitioner courses
• Client master classes

• Digital Acceleration Intensive
  Digital Creative
  Digital Project Management
  Customer Relationship Marketing (CRM)
  Digital Display Advertising
  Introduction to Digital Ad Sales
  Measurement & Optimisation
  Mobile Marketing
  Digital Strategy
  Digital PR
  Search Marketing
• Digital Ad Sales
  Ecommerce and Direct to Consumer
  Data & Real Time Optimisation
  Mobile Practitioners
  Integrated Planning & Strategy
  Project Management for Project Managers
  Search PPC Advertising
  Search Engine Optimization (SEO)
  Social Media Community Management
  Facebook Marketing
  Twitter Marketing
  Pinterest Marketing
  Content Strategy and Distribution
  Digital Video Advertising
• Knowing and Managing Your Customer in a Digital World
  Effective Marketing-Led Innovation
  Campaign Strategy, Planning and Management in a Digital World
  Developing Business & Marketing Strategies in a Digital World
  Mobile Strategy & Best Practice
  Working with Agencies and Partners
  Marketing Measurement and Evaluation in a Digital World
  Social Media Strategy and Best Practice for Managers

A PPC training course from The Knowledge Engineers will help you increase digital knowledge and skills. Contact our digital marketing experts today to discuss your training needs.

……………………………………………………………………………………………………………………………………………