Measurement & Optimisation Course
A digital measurement course from The Knowledge Engineers will help you increase your digital knowledge and skills. Attendees on the course will learn an introduction to digital measurement and optimisation.
Level: Acceleration course
Who is it for?
Those who need to start to understand digital metrics, analytics and how to optimise digital marketing.
Learning outcome
Gain an introductory understanding of how to effectively collect, manage and make sense of data to make informed decisions to drive both marketing and business objectives.
What will you learn?
- What types of data are available
- How to use the abundance of digital data to your advantage
- How to set and measure marketing objectives
- How to measure digital marketing performance
- How to use data to drive marketing decisions and strategy
- How to use website analytics tools
- How to develop useful reports and KPI’s
- Identify opportunities to optimise your digital marketing
- An introduction to social media metrics and optimisation
Duration: 1 day / Advanced day 2 also available
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A digital measurement training course from The Knowledge Engineers will help you increase digital knowledge and skills. Contact our digital marketing experts today to discuss your training needs.