Effective Marketing-Led Innovation Course
A marketing innovation course from The Knowledge Engineers will help you increase your digital knowledge and skills. Attendees on this course will gain an understanding of digital innovation and how to inject it in to your strategy.
Level: Client master class
Who Is It For?
Marketing Managers and above.
Learning outcome
Gain an understanding of digital innovation and identify how to inject it into your communications strategy.
What will you learn?
- An introduction to the innovation process
- Understanding the technology that is driving marketing innovation
- How to develop creativity processes that can be used to deliver innovative ideas and services
- How to develop customer centric design
- Case studies of marketing innovation and how they did it
- How to develop innovative behavioral skills
- Identifying the right agencies and partners to drive innovation
- How to find shortcuts to deploy innovation at lower cost
- How to engender an innovation-led culture
- Understand where evaluation sits in the innovation process
- Identify the key factors involved in making sure an idea is a success in a digital world
Duration: 1 day
- Digital Acceleration Intensive
Digital Creative
Digital Project Management
Customer Relationship Marketing (CRM)
Digital Display Advertising
Introduction to Digital Ad Sales
Measurement & Optimisation
Mobile Marketing
Digital Strategy
Digital PR
Search Marketing - Digital Ad Sales
Ecommerce and Direct to Consumer
Data & Real Time Optimisation
Mobile Practitioners
Integrated Planning & Strategy
Project Management for Project Managers
Search PPC Advertising
Search Engine Optimization (SEO)
Social Media Community Management
Facebook Marketing
Twitter Marketing
Pinterest Marketing
Content Strategy and Distribution
Digital Video Advertising - Knowing and Managing Your Customer in a Digital World
Effective Marketing-Led Innovation
Campaign Strategy, Planning and Management in a Digital World
Developing Business & Marketing Strategies in a Digital World
Mobile Strategy & Best Practice
Working with Agencies and Partners
Marketing Measurement and Evaluation in a Digital World
Social Media Strategy and Best Practice for Managers
A marketing innovation course from The Knowledge Engineers will help you increase digital knowledge and skills. Contact our digital experts today to discuss your training needs.