Digital Video Advertising Course
An online video advertising course from The Knowledge Engineers will help you increase your digital knowledge and skills. Attendees on this course will take away a practical knowledge of using online video in the marketing mix.
Level: Practitioner course
Who is it for?
Those who need to create digital marketing campaigns using digital video and action best practice.
Learning outcome
Develop your knowledge of digital video to understand it’s importance within the digital marketing mix and how it can be integrated in to your campaign.
What will you learn?
- What makes online video important?
- What makes online video different from TV
- Using video to drive awareness, sales and brand building
- Creating your own branded TV channel to boost engagement, reach new audiences and drive sales
- Using video ads in tandem with traditional advertising to develop an integrated campaign strategy
- Practicalities of planning and buying an online video campaign
- Seeding viral video content
- Developing creative for online video and how it provides a different messaging role to TV
- Optimisation and measurement
- The future of video advertising
- The latest trends
- Video advertising formats
- How to build scale with video via online networks
Duration: 1 day
- Digital Acceleration Intensive
Digital Creative
Digital Project Management
Customer Relationship Marketing (CRM)
Digital Display Advertising
Introduction to Digital Ad Sales
Measurement & Optimisation
Mobile Marketing
Digital Strategy
Digital PR
Search Marketing - Digital Ad Sales
Ecommerce and Direct to Consumer
Data & Real Time Optimisation
Mobile Practitioners
Integrated Planning & Strategy
Project Management for Project Managers
Search PPC Advertising
Search Engine Optimization (SEO)
Social Media Community Management
Facebook Marketing
Twitter Marketing
Pinterest Marketing
Content Strategy and Distribution
Digital Video Advertising - Knowing and Managing Your Customer in a Digital World
Effective Marketing-Led Innovation
Campaign Strategy, Planning and Management in a Digital World
Developing Business & Marketing Strategies in a Digital World
Mobile Strategy & Best Practice
Working with Agencies and Partners
Marketing Measurement and Evaluation in a Digital World
Social Media Strategy and Best Practice for Managers
An online video advertising course from The Knowledge Engineers will help you increase digital knowledge and skills. Contact our digital experts today to discuss your training needs.