Digital PR Course

A digital PR course from The Knowledge Engineers will help you increase your digital knowledge and skills. Attendees on the course will learn the basics of digital PR and how to incorporate digital PR in to their strategy.

Level: Acceleration course

Who is it for?
Those who need an introduction to the new rules of digital PR.

Learning outcome
Become conversant with the basic elements of digital PR and learn how these can be weaved together to create a fully effective integrated  PR strategy.

What will you learn?

• Introduction to digital marketing and digital PR’s role within it
• How digital has changed the role of traditional PR
• Impact of social media on consumers
• Social networking marketing opportunities
• Search and PR
• How to develop online content and seed it online
• The architecture of participation – how to get consumers involved
• How to develop a relationship with bloggers and online influencers
• Digital reputation management
• Digital PR metrics and KPIs

Duration: 1 day

Browse more digital training courses

• Acceleration courses
• Practitioner courses
• Client master classes

• Digital Acceleration Intensive
  Digital Creative
  Digital Project Management
  Customer Relationship Marketing (CRM)
  Digital Display Advertising
  Introduction to Digital Ad Sales
  Measurement & Optimisation
  Mobile Marketing
  Digital Strategy
  Digital PR
  Search Marketing
• Digital Ad Sales
  Ecommerce and Direct to Consumer
  Data & Real Time Optimisation
  Mobile Practitioners
  Integrated Planning & Strategy
  Project Management for Project Managers
  Search PPC Advertising
  Search Engine Optimization (SEO)
  Social Media Community Management
  Facebook Marketing
  Twitter Marketing
  Pinterest Marketing
  Content Strategy and Distribution
  Digital Video Advertising
• Knowing and Managing Your Customer in a Digital World
  Effective Marketing-Led Innovation
  Campaign Strategy, Planning and Management in a Digital World
  Developing Business & Marketing Strategies in a Digital World
  Mobile Strategy & Best Practice
  Working with Agencies and Partners
  Marketing Measurement and Evaluation in a Digital World
  Social Media Strategy and Best Practice for Managers

A digital PR training course from The Knowledge Engineers will help you increase digital knowledge and skills. Contact our digital experts today to discuss your training needs.