Digital Display Advertising Course
A digital display advertising course from The Knowledge Engineers will help you increase your digital knowledge and skills. Attendees on the course will learn an introduction to digital display advertising.
Level: Acceleration course
Who is it for?
Those who need an introduction to the fundamentals of digital display advertising.
Learning outcome
Understand the basic principles of online display advertising. The course covers both the media and creative aspects of digital display. You will learn how to optimise campaigns to get creative cut through and deliver effective integrated marketing campaigns.
What will you learn?
- The different types of online display advertising media and when to use them
- The basics of display media strategy
- How the right creative and media choices can maximise click through and conversion
- How to use interactive and rich media display formats
- Social display – Facebook and beyond
- Managing costs – CPM vs CPC
- The different targeting opportunities available from contextual to behavioural
- How to use advertising technologies e.g. targeting and exchanges
- How to integrate display into an overall campaign strategy
- How to measure display performance for lead generation and brand building
Duration: 1 day
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A digital display advertising training course from The Knowledge Engineers will help you increase digital knowledge and skills. Contact our digital marketing experts today to discuss your training needs.