Campaign Strategy, Planning and Management in a Digital World Course
A digital strategy course from The Knowledge Engineers will help you increase your digital knowledge and skills. Attendees on this course will gain an understanding of how to integrate digital in to the overall marketing strategy.
Level: Client master class
Who is it for?
Marketing Managers and above.
Learning outcome
Understand how to integrate digital in to the overall marketing strategy to ensure marketing success.
What will you learn?
- Understand how digital impacts Product, Price, Placement and Promotion
- Examine strategic planning models and communication techniques
- How to develop effective integrated campaign strategy and planning
- Setting the right objectives for a digital strategy
- Accessing and analysing consumer insight and competitor intelligence
- Using consumer data to curate the right message to the audience
- Using digital solutions to bolster your value propositions to the consumer
- Measuring campaign performance in real-time
Duration: 1 day
- Digital Acceleration Intensive
Digital Creative
Digital Project Management
Customer Relationship Marketing (CRM)
Digital Display Advertising
Introduction to Digital Ad Sales
Measurement & Optimisation
Mobile Marketing
Digital Strategy
Digital PR
Search Marketing - Digital Ad Sales
Ecommerce and Direct to Consumer
Data & Real Time Optimisation
Mobile Practitioners
Integrated Planning & Strategy
Project Management for Project Managers
Search PPC Advertising
Search Engine Optimization (SEO)
Social Media Community Management
Facebook Marketing
Twitter Marketing
Pinterest Marketing
Content Strategy and Distribution
Digital Video Advertising - Knowing and Managing Your Customer in a Digital World
Effective Marketing-Led Innovation
Campaign Strategy, Planning and Management in a Digital World
Developing Business & Marketing Strategies in a Digital World
Mobile Strategy & Best Practice
Working with Agencies and Partners
Marketing Measurement and Evaluation in a Digital World
Social Media Strategy and Best Practice for Managers
A digital strategy course from The Knowledge Engineers will help you increase digital knowledge and skills. Contact our digital experts today to discuss your training needs.