Our annual research study has identified a massive, industry-wide skills gap in digital – across all levels. Only 25% of the people we surveyed in 2014 felt confident discussing digital marketing and only 26% were confident in delivering it. Only 21% of marketers were confident in delivering mobile marketing and only 19% are confident they can measure social media ROI! These skills gaps are costing your company millions of dollars in wasted time and budget.
Use our skills auditing process to develop a data-driven training strategy that targets the gaps that are holding your companies performance back. Our rigorous process can help you drive training effectiveness and so boost training budgets. Over 300 companies have benefited from our audit. Google liked our auditing skills process so much they asked us to join them and the Boston Consulting Group (BCG) in creating an industry benchmark for digital skills!
Here is a video that provides an overview of how we can help you to complete a capability audit:
Get a detailed, neutral and expert perspective on what you need to do to deliver the next phase of your digital transformation
Our research experts have worked on over 300 plus digital marketing audits
Get a complete picture of your organisation’s digital skills levels, quantified
Identify improvement areas to bolster capability that drives business performance
Compare your organisation to our industry standards
Measure the impact of training on plugging skills gaps
‘This course made me look above and think about the future of the agency as well as my personal career’
‘Forward thinking for those with ambition and potential, gives a great framework to apply in real agency world’
‘A brilliant opportunity to take a step back from our day to day jobs to focus on the important matters of our careers’
‘Reminds you how exciting our industry is and makes you want to go straight back to work and make your agency better’
'Very useful and informative, as well as being engaging - crucial for doing my job well in fact'
'I really enjoyed your seminar, and found it incredibly useful and inspiring - so thank you very much!'
'The course was very worthwhile. It gave a great introduction to all aspects of digital and I feel a lot more confident when talking about online now'
'I have so much more knowledge on platforms available for social networking and ways to gather content that are interesting to me.'
'I came away from your training with a better understanding of what it all means – I feel like I finally saw behind the curtain'
'Having the chance to talk in a safe environment about the issues that digital project managers come across has proved invaluable'