Digital Skills Audit

IDENTIFY YOUR DIGITAL SKILLS GAP

Our annual research study has identified a massive, industry-wide skills gap in digital – across all levels. Only 25% of the people we surveyed in 2014 felt confident discussing digital marketing and only 26% were confident in delivering it. Only 21% of marketers were confident in delivering mobile marketing and only 19% are confident they can measure social media ROI! These skills gaps are costing your company millions of dollars in wasted time and budget.

Use our skills auditing process to develop a data-driven training strategy that targets the gaps that are holding your companies performance back. Our rigorous process can help you drive training effectiveness and so boost training budgets. Over 300 companies have benefited from our audit. Google liked our auditing skills process so much they asked us to join them and the Boston Consulting Group (BCG) in creating an industry benchmark for digital skills!

 

Click here to read more information about our capability audit.

 

Here is a video that provides an overview of how we can help you to complete a capability audit:

THE BENEFITS

Get a detailed, neutral and expert perspective on what you need to do to deliver the next phase of your digital transformation

  • 01. EXPERIENCE

    Our research experts have worked on over 300 plus digital marketing audits

  • 02. GET INFORMED

    Get a complete picture of your organisation’s digital skills levels, quantified

  • 03. ACTION

    Identify improvement areas to bolster capability that drives business performance

  • 04. BENCHMARK

    Compare your organisation to our industry standards

  • 05. MEASURE IT

    Measure the impact of training on plugging skills gaps

WHAT OUR CLIENTS SAY

Discover more about our digital marketing skills audit