Digital Marketing Blog
15 mobile marketing facts you need to know about the impact of smartphones on retail
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Is your marketing strategy informed by the latest mobile marketing insights? Do you know how your consumers are using their mobile device in your retail store? Do you know how you can enhance the experience to ensure your smartphone consumers buy more? Mobile is changing consumer beha
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Teamwork and Obamath: How a team approach and data modelling helped keep the President in the White House
So, the people of America have voted. They have a President and a President- Elect. It is over. Well, for about two years. (For what it’s worth, I reckon the Republicans need someone with fonz levels of cool, Clinton-oratory verbal skills, and the brain of a Nobel prize winning econom
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8 ways to tell if your agency really is integrated
Almost every agency makes claims to offer “full integration.” But as clients are becoming more digitally savvy themselves, some are realising that what they’re getting for their fees is far from digital excellence. So here’s eight ways to tell if your agency has got their digital act
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12ahead to host a free webinar
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12ahead will be hosting a free webinar on the latest cutting edge digital marketing trends on 18 October 2012. This webinar is your chance to gain one-off access to 12ahead, an exclusive, members only digital trends platform brought to you by The Knowledge Engineers. It’s an exciting
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The Knowledge Engineers Teams up with the 4A’s
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The Knowledge Engineers is delighted to team up with the American Association of Advertising Agencies (4A’s) to host two training seminars in San Francisco and LA on the 17 and 18 May 2012 respectively. These forthcoming training days follow the successful training seminars held
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Upcoming ICA Event: Helping Agencies Integrate Digital
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The ICA presents: The Knowledge Engineers: 21st Century Integrated Marketing – How Agencies Overcome the Digital Divide. London and New York’s Niall McKinney is an expert in helping agencies implement and deploy digital strategies that ensure they continue to thrive in thi
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Press Coverage in Brazil
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Propmark Propmark is the most established Brazilian newspaper specializing in marketing and advertising. It has a weekly distribution of 36,500 copies. Isobar Click Agency One of the most innovative and award-winning agencies, Agência Click Isobar has 4 offices in Brazil and over 17 y
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Success of MI EXPO 2012
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This month’s MI EXPO, an all-day event dedicated to cutting edge trends in marketing innovation and technology, was labelled a success by delegates and speakers.
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Launch in Brazil
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Last month, we launched The Knowledge Engineers presence in Sao Paulo, Brazil with a digital marketing seminar hosted by Founder and CEO, Niall McKinney.
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